Pursuit Attractions and Hospitality (NYSE:PRSU – Get Free Report) and Viking (NYSE:VIK – Get Free Report) are both consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their institutional ownership, dividends, analyst recommendations, profitability, risk, valuation and earnings.
Institutional and Insider Ownership
89.9% of Pursuit Attractions and Hospitality shares are owned by institutional investors. Comparatively, 98.8% of Viking shares are owned by institutional investors. 4.1% of Pursuit Attractions and Hospitality shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Profitability
This table compares Pursuit Attractions and Hospitality and Viking’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Pursuit Attractions and Hospitality | 82.54% | 17.61% | 12.43% |
| Viking | 15.53% | 716.92% | 9.82% |
Earnings and Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Pursuit Attractions and Hospitality | $366.49 million | 2.64 | $368.54 million | $12.50 | 2.73 |
| Viking | $5.33 billion | 5.98 | $152.33 million | $2.14 | 33.63 |
Pursuit Attractions and Hospitality has higher earnings, but lower revenue than Viking. Pursuit Attractions and Hospitality is trading at a lower price-to-earnings ratio than Viking, indicating that it is currently the more affordable of the two stocks.
Analyst Ratings
This is a breakdown of current ratings and target prices for Pursuit Attractions and Hospitality and Viking, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Pursuit Attractions and Hospitality | 0 | 1 | 3 | 1 | 3.00 |
| Viking | 1 | 5 | 11 | 0 | 2.59 |
Pursuit Attractions and Hospitality presently has a consensus price target of $34.00, indicating a potential downside of 0.45%. Viking has a consensus price target of $66.00, indicating a potential downside of 8.29%. Given Pursuit Attractions and Hospitality’s stronger consensus rating and higher possible upside, equities research analysts plainly believe Pursuit Attractions and Hospitality is more favorable than Viking.
Risk & Volatility
Pursuit Attractions and Hospitality has a beta of 1.46, indicating that its stock price is 46% more volatile than the S&P 500. Comparatively, Viking has a beta of 2.07, indicating that its stock price is 107% more volatile than the S&P 500.
Summary
Pursuit Attractions and Hospitality beats Viking on 8 of the 15 factors compared between the two stocks.
About Pursuit Attractions and Hospitality
Pursuit Attractions & Hospitality, Inc. engages in the provision of hospitality and leisure activities, experiential marketing, and live events. It operates through the following segments: Pursuit, Spiro, and GES Exhibitions. The Pursuit segment provides travel experiences that include recreational attractions, unique hotels and lodges, food and beverage, retail, sightseeing, and ground transportation services. The Spiro segment is an experiential marketing agency that partners with brands around the world to manage and elevate their global experiential marketing activities. The GES Exhibitions segment is a global exhibition services company that partners with exhibition and conference organizers as a full-service provider of strategic and logistics solutions to manage the complexity of their shows. The company was founded in 1926 and is headquartered in Denver, CO.
About Viking
Viking Holdings Ltd engages in the passenger shipping and other forms of passenger transport in North America, the United Kingdom, and internationally. It operates through River and Ocean segments. The company also operates as a tour entrepreneur for passengers and related activities in tourism. As of December 31, 2023, it operated a fleet of 92 ships, including 81 river vessels comprising 58 Longships, 10 smaller classes based on the Longship design, 11 other river vessels, and 1 river vessel charter and the Viking Mississippi; 9 ocean ships; and 2 expedition ships. The company was founded in 1997 and is based in Pembroke, Bermuda.
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