UBS Group (NYSE:UBS) Shares Pass Above 200 Day Moving Average – Should You Sell?

UBS Group AG (NYSE:UBS)’s share price passed above its 200-day moving average during trading on Monday . The stock has a 200-day moving average of $39.98 and traded as high as $47.88. UBS Group shares last traded at $47.8590, with a volume of 1,749,578 shares changing hands.

UBS Group News Summary

Here are the key news stories impacting UBS Group this week:

• Positive Sentiment: UBS upgraded The Sage Group to a ‘buy’, highlighting AI as a growth tailwind — a sign that UBS research is bullish on software beneficiaries and that the bank’s equity research is actively steering client flows. UBS upgrades Sage to ‘buy’, sees AI as a tailwind
• Positive Sentiment: UBS raised Micron’s (MU) price target to $400, citing AI-driven demand — demonstrates UBS’s participation in thematic research (AI/semiconductors) that can attract institutional clients. UBS Raises Micron (MU) Price Target to $400, Citing AI-Driven Re-Rating
• Neutral Sentiment: UBS turned bullish on Altria (MO) for an improving 2026 industry outlook — reflects research repositioning rather than a direct impact on UBS’s own fundamentals. UBS turns bullish on Altria (MO) on improving 2026 industry outlook
• Neutral Sentiment: UBS and other banks adjusted REIT coverage: UBS trimmed NSA’s target and Scotiabank/UBS coverage affected Americold — routine analyst housekeeping for 2026 REIT re‑rating. National Storage Affiliates (NSA) Target Trimmed at UBS as REITs Head Into 2026 Reset Americold (COLD) Targets Rise at Scotiabank and UBS Despite Tough Cold Storage Outlook
• Neutral Sentiment: UBS research sees ExxonMobil’s refining business as undervalued — another example of UBS thematic research that can support client engagement. ExxonMobil’s refining business is undervalued, poised to boost cash flow, UBS says
• Neutral Sentiment: UBS strategists forecast rising silver (potentially triple digits) — a macro/commodity view that may influence client positioning but is not a direct firm-level catalyst. UBS Predicts Silver Might Reach Triple Digits in 2026
• Negative Sentiment: UBS formally warned Switzerland’s proposed capital rules would impose about USD 23bn of extra CET1 burden on foreign units and has publicly rejected the proposals, urging less costly alternatives — this regulatory fight raises execution risk, potential capital constraints, and political uncertainty for UBS’s business in Switzerland. UBS Warns Swiss Capital Proposal for Foreign Units Would Add USD 23 Billion CET1 Burden UBS rejects proposed Swiss bank rules, moots less costly alternatives UBS Group Urges Switzerland to Reassess Alternatives to Capital Plan

Analyst Upgrades and Downgrades

A number of brokerages have recently issued reports on UBS. Citigroup reissued a “neutral” rating on shares of UBS Group in a research note on Monday, November 3rd. BNP Paribas cut shares of UBS Group from a “strong-buy” rating to a “hold” rating in a research report on Tuesday, November 4th. Bank of America raised shares of UBS Group from a “neutral” rating to a “buy” rating and raised their target price for the stock from $44.00 to $60.30 in a research report on Tuesday, December 16th. Morgan Stanley reissued an “underweight” rating on shares of UBS Group in a research note on Monday, November 24th. Finally, Zacks Research upgraded UBS Group from a “hold” rating to a “strong-buy” rating in a report on Wednesday, December 17th. Two equities research analysts have rated the stock with a Strong Buy rating, five have issued a Buy rating, three have given a Hold rating and one has given a Sell rating to the company. According to data from MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and a consensus target price of $60.30.

UBS Group Price Performance

The firm has a market capitalization of $149.51 billion, a PE ratio of 21.56, a P/E/G ratio of 0.44 and a beta of 1.12. The company has a debt-to-equity ratio of 3.69, a quick ratio of 1.03 and a current ratio of 1.03. The stock has a fifty day moving average price of $42.16 and a 200-day moving average price of $39.98.

UBS Group (NYSE:UBS) last issued its quarterly earnings data on Wednesday, October 29th. The bank reported $0.76 earnings per share for the quarter, topping analysts’ consensus estimates of $0.48 by $0.28. UBS Group had a return on equity of 8.31% and a net margin of 11.02%.The firm had revenue of $12.76 billion during the quarter, compared to analysts’ expectations of $9.68 billion. During the same period in the prior year, the business posted $0.43 EPS. The firm’s quarterly revenue was up 4.3% on a year-over-year basis. Sell-side analysts forecast that UBS Group AG will post 1.9 EPS for the current fiscal year.

Institutional Inflows and Outflows

A number of institutional investors and hedge funds have recently modified their holdings of the company. Norges Bank acquired a new stake in UBS Group in the second quarter valued at approximately $4,878,061,000. Vanguard Group Inc. lifted its holdings in shares of UBS Group by 1.5% during the 3rd quarter. Vanguard Group Inc. now owns 137,347,438 shares of the bank’s stock valued at $5,646,903,000 after purchasing an additional 1,990,426 shares during the last quarter. Massachusetts Financial Services Co. MA lifted its holdings in shares of UBS Group by 21.0% during the 3rd quarter. Massachusetts Financial Services Co. MA now owns 77,353,590 shares of the bank’s stock valued at $3,171,497,000 after purchasing an additional 13,417,945 shares during the last quarter. Wellington Management Group LLP boosted its position in shares of UBS Group by 254.9% in the 3rd quarter. Wellington Management Group LLP now owns 63,671,310 shares of the bank’s stock worth $2,601,589,000 after purchasing an additional 45,731,061 shares in the last quarter. Finally, Fisher Asset Management LLC grew its stake in UBS Group by 4.7% during the 3rd quarter. Fisher Asset Management LLC now owns 61,168,437 shares of the bank’s stock worth $2,507,906,000 after buying an additional 2,744,348 shares during the last quarter.

About UBS Group

UBS Group AG is a Swiss multinational financial services firm that provides a broad range of banking and capital markets services to private, institutional and corporate clients. Headquartered in Zurich, UBS operates as a universal bank with a primary focus on wealth management, asset management, investment banking and retail and commercial banking in Switzerland. The firm serves high-net-worth and ultra-high-net-worth individuals, pension funds, corporations and institutional investors through a global network of offices.

Key business activities include global wealth management—offering financial planning, investment advisory, discretionary portfolio management and custody services—alongside asset management products for institutional and retail investors.