Discipline Wealth Solutions LLC Purchases New Stake in Amazon.com, Inc. $AMZN

Discipline Wealth Solutions LLC purchased a new position in shares of Amazon.com, Inc. (NASDAQ:AMZN) during the 3rd quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The fund purchased 7,467 shares of the e-commerce giant’s stock, valued at approximately $1,640,000.

A number of other large investors have also recently added to or reduced their stakes in the business. Wilson Asset Management International PTY Ltd. acquired a new stake in Amazon.com during the 2nd quarter worth $11,102,000. ARK Investment Management LLC increased its position in Amazon.com by 8.3% during the 2nd quarter. ARK Investment Management LLC now owns 1,140,494 shares of the e-commerce giant’s stock worth $250,213,000 after purchasing an additional 86,978 shares during the period. Buckhead Capital Management LLC raised its position in Amazon.com by 16.1% in the second quarter. Buckhead Capital Management LLC now owns 28,407 shares of the e-commerce giant’s stock worth $6,232,000 after acquiring an additional 3,948 shares in the last quarter. Border to Coast Pensions Partnership Ltd increased its holdings in shares of Amazon.com by 6.0% in the 2nd quarter. Border to Coast Pensions Partnership Ltd now owns 1,136,311 shares of the e-commerce giant’s stock valued at $249,295,000 after purchasing an additional 63,924 shares in the last quarter. Finally, Alpha Wealth Funds LLC lifted its position in shares of Amazon.com by 172.8% during the 2nd quarter. Alpha Wealth Funds LLC now owns 3,012 shares of the e-commerce giant’s stock valued at $667,000 after acquiring an additional 1,908 shares during the period. 72.20% of the stock is currently owned by institutional investors and hedge funds.

Amazon.com Price Performance

Shares of AMZN opened at $242.60 on Wednesday. The company has a current ratio of 1.01, a quick ratio of 0.80 and a debt-to-equity ratio of 0.14. Amazon.com, Inc. has a 52 week low of $161.38 and a 52 week high of $258.60. The stock has a 50 day moving average of $232.93 and a 200-day moving average of $228.29. The firm has a market cap of $2.59 trillion, a price-to-earnings ratio of 34.27, a PEG ratio of 1.55 and a beta of 1.37.

Amazon.com (NASDAQ:AMZN) last released its quarterly earnings data on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, topping the consensus estimate of $1.57 by $0.38. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The firm had revenue of $180.17 billion for the quarter, compared to analyst estimates of $177.53 billion. During the same quarter in the prior year, the business earned $1.43 earnings per share. Amazon.com’s quarterly revenue was up 13.4% on a year-over-year basis. As a group, analysts forecast that Amazon.com, Inc. will post 6.31 EPS for the current year.

Wall Street Analysts Forecast Growth

Several research analysts have recently issued reports on AMZN shares. Daiwa Capital Markets lifted their price target on Amazon.com from $254.00 to $300.00 and gave the stock a “buy” rating in a research note on Tuesday, November 11th. The Goldman Sachs Group raised their price objective on Amazon.com from $240.00 to $275.00 and gave the stock a “buy” rating in a report on Friday, October 3rd. Evercore ISI reaffirmed an “outperform” rating on shares of Amazon.com in a research report on Monday, January 5th. BNP Paribas Exane assumed coverage on Amazon.com in a report on Monday, November 24th. They issued an “outperform” rating on the stock. Finally, New Street Research raised their target price on shares of Amazon.com from $270.00 to $340.00 and gave the company a “buy” rating in a research note on Tuesday, November 4th. One equities research analyst has rated the stock with a Strong Buy rating, fifty-six have given a Buy rating and four have issued a Hold rating to the stock. According to data from MarketBeat, the company currently has an average rating of “Moderate Buy” and a consensus price target of $295.61.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon’s consumer AI push (Alexa+ Web) is being framed as a major strategic catalyst — it can boost Prime stickiness, ARPU and showcase AWS’s ability to run large-scale AI workloads. This is a core reason analysts have turned bullish on the name. Amazon Unveils Alexa+ Web—The AI Strategy Wall Street Has Waited For
• Positive Sentiment: AWS margin expansion and backlog strength are accelerating — analysts point to higher margins and a large AI/cloud backlog as a durable profit engine that supports valuation upside. Amazon’s AWS Margin Expansion Accelerates
• Positive Sentiment: Analysts reiterated/upgraded bullish views and raised targets (BofA reiterated Buy with a $303 PT; TD Cowen raised its PT toward $315; Bernstein and others named AMZN a top large-cap AI/tech pick), reinforcing upside expectations. AI Sentiment on Amazon (AMZN) Could Improve in 2026, BofA Says
• Positive Sentiment: Regulatory/legacy legal risk eased slightly when Italy’s antitrust fine was reduced, removing some near-term headline risk. Italy antitrust cuts Amazon record fine to $878.2 million
• Neutral Sentiment: Amazon is expanding retail experiments (big-box concept and “Just Walk Out” for pop-ups), which signal long-term omnichannel ambition but are incremental near-term revenue drivers. Amazon supersizes its Walmart rivalry with new big-box retail concept Amazon Brings Just Walk Out Tech to Pop-Up Stores
• Negative Sentiment: The Financial Times / Reuters story that Amazon is pressuring suppliers for price cuts (up to ~30%) as it reverses prior tariff concessions is the likely immediate drag — the move can compress supplier economics, risk supply frictions or political backlash and signals margin-focused cost-taking that markets sometimes view as operational strain. Amazon pushes suppliers for cuts ahead of Supreme Court tariff ruling, FT reports

Insider Buying and Selling at Amazon.com

In related news, CEO Douglas J. Herrington sold 2,500 shares of the stock in a transaction dated Monday, December 1st. The shares were sold at an average price of $233.22, for a total value of $583,050.00. Following the completion of the transaction, the chief executive officer owned 505,934 shares in the company, valued at $117,993,927.48. This represents a 0.49% decrease in their position. The sale was disclosed in a filing with the SEC, which is available at this hyperlink. Also, CEO Andrew R. Jassy sold 19,872 shares of the company’s stock in a transaction that occurred on Friday, November 21st. The stock was sold at an average price of $216.94, for a total transaction of $4,311,031.68. Following the completion of the sale, the chief executive officer directly owned 2,208,310 shares of the company’s stock, valued at approximately $479,070,771.40. This represents a 0.89% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last quarter, insiders sold 79,734 shares of company stock valued at $18,534,017. 10.80% of the stock is currently owned by insiders.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.