GWN Securities Inc. decreased its holdings in The Kroger Co. (NYSE:KR – Free Report) by 47.8% during the 3rd quarter, according to the company in its most recent filing with the SEC. The institutional investor owned 50,060 shares of the company’s stock after selling 45,914 shares during the quarter. GWN Securities Inc.’s holdings in Kroger were worth $3,386,000 at the end of the most recent quarter.
Several other institutional investors have also bought and sold shares of the stock. Wealthcare Advisory Partners LLC boosted its holdings in Kroger by 1.9% during the 2nd quarter. Wealthcare Advisory Partners LLC now owns 8,025 shares of the company’s stock worth $576,000 after acquiring an additional 146 shares during the last quarter. PDS Planning Inc lifted its position in shares of Kroger by 2.0% during the second quarter. PDS Planning Inc now owns 7,715 shares of the company’s stock valued at $553,000 after purchasing an additional 152 shares in the last quarter. Cairn Investment Group Inc. boosted its holdings in Kroger by 0.3% during the second quarter. Cairn Investment Group Inc. now owns 58,902 shares of the company’s stock worth $4,225,000 after purchasing an additional 163 shares during the last quarter. Independent Wealth Network Inc. grew its position in Kroger by 0.9% in the 2nd quarter. Independent Wealth Network Inc. now owns 19,312 shares of the company’s stock worth $1,385,000 after purchasing an additional 164 shares in the last quarter. Finally, Parkside Financial Bank & Trust increased its stake in Kroger by 4.9% in the 2nd quarter. Parkside Financial Bank & Trust now owns 3,648 shares of the company’s stock valued at $262,000 after buying an additional 170 shares during the last quarter. Institutional investors own 80.93% of the company’s stock.
Trending Headlines about Kroger
Here are the key news stories impacting Kroger this week:
- Positive Sentiment: Kroger is rolling out an AI-driven shopping and meal-planning assistant nationwide through its Google Cloud / Gemini partnership; the initiative (and related pilot tests with Papa John’s) is positioned to boost personalization, lift digital sales and reduce service friction. Kroger Rolls Out AI Shopping Assistant Nationwide With Google Cloud Kroger Scales Generative AI Strategy With Google Cloud
- Positive Sentiment: Senior leadership changes: Kroger promoted Victor Smith to SVP of Retail Divisions and elevated several operating-unit presidents — moves the company frames as strengthening execution and preparing for growth. Management continuity and internal promotions are typically seen as a positive for operational stability. Kroger Announces Key Leader Updates
- Positive Sentiment: Promotions and store investments: Kroger completed 2025 remodels (highlighted by an Indiana ribbon-cutting), indicating continued capital investment in store experience that can support same‑store sales. Kroger Wraps 2025 Remodels With Indiana Ribbon Cutting
- Positive Sentiment: New customer program: Kroger launched a program offering 20% off fresh produce in select markets — a tactical promo that can drive traffic, basket size and loyalty among price-sensitive shoppers. Kroger launches new program offering 20% off fresh produce
- Positive Sentiment: Analyst/style coverage: Zacks highlights Kroger as a top-ranked value-style stock, which can attract style-focused and value-oriented investors. Kroger (KR) is a Top-Ranked Value Stock: Should You Buy?
- Neutral Sentiment: Kroger published its 2026 food-trend predictions — useful for merchandising and marketing planning but not an immediate earnings catalyst. Kroger Reveals Food Trend Predictions of 2026
- Neutral Sentiment: Market coverage noted recent positive price action for KR; while short‑term trading can follow headlines, fundamental metrics (e.g., elevated P/E) suggest investors are pricing in growth from initiatives like AI and merchandising. Kroger (KR) Beats Stock Market Upswing: What Investors Need to Know
Kroger Stock Performance
Kroger (NYSE:KR – Get Free Report) last posted its quarterly earnings results on Thursday, December 4th. The company reported $1.05 earnings per share for the quarter, topping the consensus estimate of $1.03 by $0.02. Kroger had a return on equity of 38.06% and a net margin of 0.54%.The company had revenue of $33.86 billion during the quarter, compared to the consensus estimate of $34.27 billion. During the same quarter in the prior year, the company earned $0.98 EPS. The firm’s quarterly revenue was up .7% compared to the same quarter last year. Kroger has set its FY 2025 guidance at 4.750-4.800 EPS. On average, analysts expect that The Kroger Co. will post 4.44 earnings per share for the current year.
Analyst Ratings Changes
A number of brokerages have recently weighed in on KR. Barclays set a $68.00 target price on Kroger and gave the stock an “equal weight” rating in a research note on Thursday, January 8th. Guggenheim reiterated a “buy” rating and set a $78.00 price target on shares of Kroger in a report on Wednesday, November 19th. Telsey Advisory Group restated an “outperform” rating and issued a $80.00 price objective (down previously from $82.00) on shares of Kroger in a research note on Monday, December 1st. Roth Mkm raised Kroger from a “neutral” rating to a “buy” rating and raised their target price for the company from $66.00 to $75.00 in a research report on Wednesday, September 17th. Finally, Citigroup reissued a “neutral” rating and issued a $68.00 price target (down from $74.00) on shares of Kroger in a report on Wednesday, December 10th. Nine analysts have rated the stock with a Buy rating and eight have issued a Hold rating to the company. According to data from MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and an average price target of $74.19.
Read Our Latest Analysis on Kroger
Kroger Company Profile
The Kroger Co (NYSE: KR) is one of the largest supermarket operators in the United States, offering a wide range of retail grocery and related services. Founded in Cincinnati in 1883 by Bernard Kroger, the company operates a portfolio of supermarket and multi-department store banners and provides customers with fresh foods, packaged groceries, deli and bakery items, meat and seafood, produce, and prepared foods. Kroger’s stores commonly include pharmacy services and fuel centers, positioning the company as a broad-based neighborhood retail destination for everyday needs.
In addition to traditional in-store retailing, Kroger manufactures and distributes a variety of private-label brands and operates its own food production and supply-chain facilities.
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