Buttonwood Financial Advisors Inc. Boosts Stock Holdings in Amazon.com, Inc. $AMZN

Buttonwood Financial Advisors Inc. grew its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 9.0% in the 3rd quarter, according to its most recent filing with the Securities & Exchange Commission. The firm owned 26,973 shares of the e-commerce giant’s stock after buying an additional 2,225 shares during the period. Amazon.com accounts for approximately 2.0% of Buttonwood Financial Advisors Inc.’s holdings, making the stock its 14th biggest holding. Buttonwood Financial Advisors Inc.’s holdings in Amazon.com were worth $5,922,000 at the end of the most recent reporting period.

Other institutional investors and hedge funds also recently added to or reduced their stakes in the company. Barlow Wealth Partners Inc. boosted its position in Amazon.com by 0.4% during the 2nd quarter. Barlow Wealth Partners Inc. now owns 12,565 shares of the e-commerce giant’s stock worth $2,763,000 after purchasing an additional 44 shares during the period. Ridgecrest Wealth Partners LLC increased its stake in Amazon.com by 0.5% during the 2nd quarter. Ridgecrest Wealth Partners LLC now owns 8,399 shares of the e-commerce giant’s stock worth $1,843,000 after buying an additional 45 shares during the period. Probity Advisors Inc. lifted its holdings in Amazon.com by 0.4% in the 2nd quarter. Probity Advisors Inc. now owns 12,157 shares of the e-commerce giant’s stock worth $2,667,000 after buying an additional 45 shares in the last quarter. IMPACTfolio LLC boosted its position in Amazon.com by 3.8% in the 3rd quarter. IMPACTfolio LLC now owns 1,225 shares of the e-commerce giant’s stock valued at $269,000 after buying an additional 45 shares during the last quarter. Finally, Union Savings Bank grew its stake in Amazon.com by 0.4% during the 2nd quarter. Union Savings Bank now owns 10,723 shares of the e-commerce giant’s stock valued at $2,510,000 after purchasing an additional 45 shares in the last quarter. 72.20% of the stock is currently owned by institutional investors and hedge funds.

Insiders Place Their Bets

In related news, CEO Matthew S. Garman sold 17,768 shares of Amazon.com stock in a transaction dated Friday, November 21st. The stock was sold at an average price of $216.90, for a total transaction of $3,853,879.20. Following the transaction, the chief executive officer directly owned 6,273 shares of the company’s stock, valued at $1,360,613.70. The trade was a 73.91% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. Also, Director Keith Brian Alexander sold 900 shares of the firm’s stock in a transaction dated Monday, November 17th. The shares were sold at an average price of $233.00, for a total transaction of $209,700.00. Following the transaction, the director owned 7,170 shares of the company’s stock, valued at approximately $1,670,610. This trade represents a 11.15% decrease in their position. The disclosure for this sale is available in the SEC filing. Over the last 90 days, insiders have sold 79,734 shares of company stock valued at $18,534,017. 9.70% of the stock is currently owned by insiders.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS growth tied to AI is cited by analysts as a key re-acceleration driver for revenue and long-term margin expansion — a core bullish fundamental. Amazon’s Cloud Growth Tied To AI Advances, Analyst Says
• Positive Sentiment: TD Cowen and other firms are lifting price targets and highlighting a booming ad business that could materially increase revenue and operating profit long term. Amazon (AMZN) Stock: TD Cowen Increases Price Target on Advertising Boom
• Positive Sentiment: Analyst notes show AWS margin expansion and backlog strength, supporting upside to profit estimates as cloud efficiency improves. Amazon’s AWS Margin Expansion Accelerates: More Upside for the Stock?
• Neutral Sentiment: Technically the stock showed strong momentum recently (RSI/overbought readings), which can mean both continued strength or a short pause as traders lock gains ahead of earnings. Why Amazon’s ‘Overbought’ Signal Isn’t a Red Flag
• Negative Sentiment: Amazon is pushing suppliers for price cuts (reports cite asks up to ~30%) as tariff dynamics shift — this signals margin pressure, vendor friction and potential merchandising disruption in near term. Amazon Seeks Supplier Discounts Amid Ongoing Tariff Fight
• Negative Sentiment: Regulatory/legal headwinds persist: Amazon plans to appeal an Italian antitrust fine even after a reduction, keeping litigation risk and potential reputational/cost uncertainty in play. Amazon to appeal against Italian fine, even after it was cut, paper says
• Negative Sentiment: Market commentary and day-trade flows explain why AMZN fell more than the broader market today — short-term sellers reacting to headlines and rotation away from mega-cap momentum names. Why Amazon (AMZN) Dipped More Than Broader Market Today

Amazon.com Stock Down 2.5%

Shares of Amazon.com stock opened at $236.65 on Thursday. The business’s fifty day moving average price is $232.66 and its two-hundred day moving average price is $228.35. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.01 and a quick ratio of 0.80. The company has a market capitalization of $2.53 trillion, a P/E ratio of 33.43, a PEG ratio of 1.52 and a beta of 1.37. Amazon.com, Inc. has a 1-year low of $161.38 and a 1-year high of $258.60.

Amazon.com (NASDAQ:AMZN) last posted its quarterly earnings data on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, topping the consensus estimate of $1.57 by $0.38. The business had revenue of $180.17 billion during the quarter, compared to the consensus estimate of $177.53 billion. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The company’s quarterly revenue was up 13.4% compared to the same quarter last year. During the same quarter in the prior year, the company posted $1.43 earnings per share. As a group, research analysts forecast that Amazon.com, Inc. will post 6.31 EPS for the current year.

Wall Street Analyst Weigh In

AMZN has been the topic of a number of research analyst reports. Raymond James Financial increased their price objective on shares of Amazon.com from $230.00 to $275.00 and gave the company an “outperform” rating in a research note on Friday, October 31st. Canaccord Genuity Group set a $300.00 price objective on Amazon.com and gave the stock a “buy” rating in a research note on Friday, October 31st. TD Cowen boosted their target price on shares of Amazon.com from $300.00 to $315.00 and gave the company a “buy” rating in a research note on Tuesday. Piper Sandler reissued an “overweight” rating on shares of Amazon.com in a report on Wednesday, December 3rd. Finally, Barclays reaffirmed an “overweight” rating and issued a $300.00 price target (up from $275.00) on shares of Amazon.com in a report on Friday, October 31st. One analyst has rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and four have issued a Hold rating to the stock. Based on data from MarketBeat.com, Amazon.com presently has an average rating of “Moderate Buy” and an average target price of $295.61.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.