Senmiao Technology (NASDAQ:AIHS – Get Free Report) and Trivago N.V. ADS (NASDAQ:TRVG – Get Free Report) are both small-cap computer and technology companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, earnings, analyst recommendations, risk, profitability, dividends and valuation.
Insider & Institutional Ownership
0.4% of Senmiao Technology shares are owned by institutional investors. Comparatively, 4.5% of Trivago N.V. ADS shares are owned by institutional investors. 2.3% of Senmiao Technology shares are owned by company insiders. Comparatively, 6.5% of Trivago N.V. ADS shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.
Volatility and Risk
Senmiao Technology has a beta of 0.97, meaning that its share price is 3% less volatile than the S&P 500. Comparatively, Trivago N.V. ADS has a beta of 0.95, meaning that its share price is 5% less volatile than the S&P 500.
Analyst Recommendations
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Senmiao Technology | 1 | 0 | 0 | 0 | 1.00 |
| Trivago N.V. ADS | 1 | 4 | 1 | 0 | 2.00 |
Trivago N.V. ADS has a consensus target price of $3.85, indicating a potential upside of 37.01%. Given Trivago N.V. ADS’s stronger consensus rating and higher possible upside, analysts clearly believe Trivago N.V. ADS is more favorable than Senmiao Technology.
Profitability
This table compares Senmiao Technology and Trivago N.V. ADS’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Senmiao Technology | -88.60% | -454.33% | -55.52% |
| Trivago N.V. ADS | 0.46% | 1.54% | 0.94% |
Earnings & Valuation
This table compares Senmiao Technology and Trivago N.V. ADS”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Senmiao Technology | $3.56 million | 0.97 | -$3.72 million | ($1.08) | -1.00 |
| Trivago N.V. ADS | $523.73 million | 0.38 | -$25.64 million | $0.07 | 40.14 |
Senmiao Technology has higher earnings, but lower revenue than Trivago N.V. ADS. Senmiao Technology is trading at a lower price-to-earnings ratio than Trivago N.V. ADS, indicating that it is currently the more affordable of the two stocks.
Summary
Trivago N.V. ADS beats Senmiao Technology on 11 of the 14 factors compared between the two stocks.
About Senmiao Technology
Senmiao Technology Limited engages in the automobile transaction and related services business in the People's Republic of China. It operates through two segments, Automobile Transaction and Related Services, and Online Ride-Hailing Platform Services. The company offers car rental services to individual customers; and auto finance solutions through financing leases. It also engages in automobile sales comprising sale of new purchased or used cars; and the provision of supporting services, as well as auto management and guarantee services provided to online ride-hailing drivers. In addition, the company provides new energy vehicles leasing, automobile purchase, and management services, such as ride-hailing driver training, assisting with a series of administrative procedures, and other consulting services, as well as credit assessment, preparation of financing application materials, assistance with closing of financing transactions, license and plate registration, payment of taxes and fees, purchase of insurance, installation of GPS devices, ride-hailing driver qualification, and other administrative procedures. Further, it operates Xixingtianxia, an online ride-hailing platform that enables qualified ride-hailing drivers to provide transportation services mainly in Chengdu, Changsha, Guangzhou, and other 23 cities in China. The company was founded in 2014 and is based in Chengdu, the People's Republic of China.
About Trivago N.V. ADS
trivago N.V., together with its subsidiaries, operates a hotel and accommodation search platform in the United States, Germany, the United Kingdom, Canada, Japan, and internationally. It offers an online meta-search for hotels and accommodation through online travel agencies, hotel chains, and independent hotels. The company provides travel search for different types of accommodations, such as hotels, vacation rentals, and apartments; and enable advertiser access through website and apps. In addition, it offers access to its platform through various localized websites and apps in various languages. The company was incorporated in 2005 and is headquartered in Düsseldorf, Germany. trivago N.V. operates as a subsidiary of Expedia Lodging Partner Services Sarl.
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