Bradford Smith Sells 31,790 Shares of Netflix (NASDAQ:NFLX) Stock

Netflix, Inc. (NASDAQ:NFLX) Director Bradford Smith sold 31,790 shares of Netflix stock in a transaction dated Thursday, January 15th. The stock was sold at an average price of $88.86, for a total value of $2,824,859.40. Following the sale, the director directly owned 79,690 shares in the company, valued at approximately $7,081,253.40. This trade represents a 28.52% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through the SEC website.

Netflix Trading Down 0.1%

Netflix stock opened at $88.00 on Friday. The business has a 50 day moving average price of $98.96 and a two-hundred day moving average price of $112.94. The company has a quick ratio of 1.33, a current ratio of 1.33 and a debt-to-equity ratio of 0.56. Netflix, Inc. has a 12 month low of $82.11 and a 12 month high of $134.12. The stock has a market cap of $372.88 billion, a price-to-earnings ratio of 36.76 and a beta of 1.71.

Netflix (NASDAQ:NFLX) last announced its quarterly earnings data on Tuesday, October 21st. The Internet television network reported $5.87 earnings per share for the quarter, missing the consensus estimate of $6.96 by ($1.09). Netflix had a return on equity of 41.86% and a net margin of 24.05%.The firm had revenue of $11.51 billion for the quarter, compared to analyst estimates of $11.51 billion. During the same period in the previous year, the business posted $5.40 EPS. Netflix’s revenue for the quarter was up 17.2% compared to the same quarter last year. Netflix has set its Q4 2025 guidance at 5.450-5.450 EPS. As a group, equities analysts forecast that Netflix, Inc. will post 24.58 EPS for the current year.

Institutional Inflows and Outflows

A number of hedge funds have recently bought and sold shares of NFLX. First Financial Corp IN raised its holdings in Netflix by 900.0% during the 4th quarter. First Financial Corp IN now owns 270 shares of the Internet television network’s stock worth $25,000 after purchasing an additional 243 shares during the last quarter. DiNuzzo Private Wealth Inc. grew its position in shares of Netflix by 885.2% during the 4th quarter. DiNuzzo Private Wealth Inc. now owns 266 shares of the Internet television network’s stock worth $25,000 after buying an additional 239 shares during the period. Imprint Wealth LLC bought a new stake in shares of Netflix during the third quarter worth approximately $25,000. Retirement Wealth Solutions LLC acquired a new position in Netflix in the third quarter valued at approximately $28,000. Finally, MB Levis & Associates LLC boosted its stake in Netflix by 177.8% in the fourth quarter. MB Levis & Associates LLC now owns 300 shares of the Internet television network’s stock valued at $28,000 after acquiring an additional 192 shares during the last quarter. 80.93% of the stock is currently owned by institutional investors.

Wall Street Analyst Weigh In

Several brokerages have recently commented on NFLX. Citic Securities reduced their target price on shares of Netflix from $128.00 to $125.00 and set a “hold” rating on the stock in a research note on Wednesday, October 29th. Cfra Research downgraded shares of Netflix from a “strong-buy” rating to a “hold” rating in a report on Monday, January 5th. Canaccord Genuity Group reaffirmed a “buy” rating and set a $152.50 price objective on shares of Netflix in a research note on Monday, December 8th. HSBC started coverage on shares of Netflix in a report on Monday, January 12th. They set a “buy” rating and a $107.00 price objective for the company. Finally, Wells Fargo & Company reduced their target price on Netflix from $156.00 to $151.00 and set an “overweight” rating on the stock in a report on Wednesday, October 22nd. Two research analysts have rated the stock with a Strong Buy rating, twenty-nine have given a Buy rating, fifteen have assigned a Hold rating and one has given a Sell rating to the company’s stock. According to data from MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and a consensus target price of $127.13.

Key Stories Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: New content supply deal — Netflix struck a global agreement to stream Sony Pictures films after their theatrical windows, strengthening its post‑theatrical content pipeline and recurring film inventory. Netflix inks global deal to stream Sony Pictures’ films after theatrical window
• Positive Sentiment: New product expansion — Netflix is rolling out podcasts (aimed at competing with platforms like YouTube), which diversifies engagement and ad inventory opportunities. Netflix Offers Podcasts To Compete With YouTube
• Positive Sentiment: Analyst upside exists — Several outlets note that some analysts still see meaningful upside into earnings (some models show large percent upside), signaling pockets of bullish conviction ahead of the report. Netflix (NFLX) Stock: Analysts Target 44% Upside Before Earnings Tuesday
• Neutral Sentiment: Earnings event approaching — Q4 results (Jan. 20 after close) are front and center; previews stress revenue/ads/subscriber momentum and margin cadence will be watched but coverage suggests the Warner bid may dominate headlines. Dear Netflix Stock Fans, Mark Your Calendars for January 20
• Neutral Sentiment: Mixed analyst actions — Rosenblatt reaffirmed a neutral rating with a $105 target (shows measured upside), while other shops vary; the range of targets reflects disagreement on M&A and growth tradeoffs. Analyst notes on Rosenblatt reaffirmation
• Negative Sentiment: M&A overhang — Coverage highlights the Warner Bros. bid as the dominant theme: legal skirmishes, competing Paramount/Skydance offers and debate over an all‑cash vs. stock structure are creating uncertainty about price, financing and execution. That overhang is likely muting a rally into earnings. Netflix results likely to take backseat to Warner Bros deal questions
• Negative Sentiment: Valuation & debt concerns — Commentary warns the proposed deal could materially raise debt and valuation risk, pressuring multiples until deal terms and financing are clear. Ongoing overhang hits Netflix valuation
• Negative Sentiment: Investor positioning & sentiment signals — Heavy put‑option volume and widespread social debate, plus reports of concentrated insider sales, indicate elevated hedging and skepticism that can amplify short‑term downside ahead of clarity on earnings and the WBD transaction. Opinions on price drop and acquisition talks

Netflix Company Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.