Critical Review: J-Long Group (NASDAQ:JL) & Hugo Boss (OTCMKTS:BOSSY)

J-Long Group (NASDAQ:JL) and Hugo Boss (OTCMKTS:BOSSY) are both consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, risk, profitability, earnings and valuation.

Risk and Volatility

J-Long Group has a beta of -0.73, meaning that its stock price is 173% less volatile than the S&P 500. Comparatively, Hugo Boss has a beta of 0.62, meaning that its stock price is 38% less volatile than the S&P 500.

Earnings & Valuation

This table compares J-Long Group and Hugo Boss”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
J-Long Group	$39.08 million	N/A	$2.59 million	N/A	N/A
Hugo Boss	$4.66 billion	N/A	$230.99 million	$0.72	11.69

Hugo Boss has higher revenue and earnings than J-Long Group.

Analyst Recommendations

This is a breakdown of recent ratings and price targets for J-Long Group and Hugo Boss, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
J-Long Group	1	0	0	0	1.00
Hugo Boss	0	2	0	0	2.00

Profitability

This table compares J-Long Group and Hugo Boss’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
J-Long Group	N/A	N/A	N/A
Hugo Boss	5.31%	15.59%	6.13%

Summary

Hugo Boss beats J-Long Group on 7 of the 7 factors compared between the two stocks.

About J-Long Group

J-Long Group Limited distributes reflective and non-reflective garment trims in Asia, Hong Kong, the People's Republic of China, and internationally. The company offers heat transfers, fabrics, woven labels and tapes, sewing badges, piping, zipper pullers, and drawcords. It also sells through online. The company was founded in 1985 and is based in Tsuen Wan, Hong Kong.

About Hugo Boss

Hugo Boss AG, together with its subsidiaries, provides apparels, shoes, and accessories for men and women worldwide. It also offers licensed products comprising of fragrances, eyewear, watches, children’s fashion, equestrian, and cycling. The company markets and sells its products under the BOSS and HUGO brand names through freestanding stores, shop-in-shops, factory outlets, multi-brand stores, and franchise business, as well as online retailers, distribution, and stores. Hugo Boss AG was founded in 1924 and is headquartered in Metzingen, Germany.