151,830 Shares in Sony Corporation $SONY Purchased by JCIC Asset Management Inc.

JCIC Asset Management Inc. acquired a new position in shares of Sony Corporation (NYSE:SONY) during the third quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The institutional investor acquired 151,830 shares of the company’s stock, valued at approximately $4,371,000. Sony comprises about 1.4% of JCIC Asset Management Inc.’s portfolio, making the stock its 24th biggest position.

A number of other institutional investors also recently modified their holdings of SONY. Sound Income Strategies LLC acquired a new stake in shares of Sony in the third quarter valued at approximately $25,000. NewSquare Capital LLC bought a new position in Sony in the 2nd quarter valued at $28,000. GPS Wealth Strategies Group LLC increased its stake in shares of Sony by 220.7% in the 2nd quarter. GPS Wealth Strategies Group LLC now owns 1,148 shares of the company’s stock valued at $30,000 after buying an additional 790 shares during the period. Country Trust Bank bought a new stake in shares of Sony during the second quarter worth $30,000. Finally, Highline Wealth Partners LLC lifted its stake in shares of Sony by 46.7% during the third quarter. Highline Wealth Partners LLC now owns 1,316 shares of the company’s stock valued at $38,000 after acquiring an additional 419 shares during the period. 14.05% of the stock is owned by institutional investors.

More Sony News

Here are the key news stories impacting Sony this week:

• Positive Sentiment: Netflix global deal for Sony Pictures: Sony struck a worldwide agreement to stream Sony Pictures films after their theatrical window, giving Sony predictable post-theatrical licensing revenue and broader reach for tentpoles like Spider-Man and other franchises. Investors typically view such deals as near-term cash-flow positive for the studio segment and supportive of content monetization. Reuters: Netflix inks global deal
• Positive Sentiment: High-profile title included (The Legend of Zelda): The expanded deal specifically covers blockbuster releases (including the Legend of Zelda film after its theatrical run), boosting the value proposition of Sony’s film library and potential licensing revenue. Yahoo: Zelda exclusive to Netflix
• Neutral Sentiment: New consumer product activity (earbuds / LinkBuds): Sony is teasing new LinkBuds Clip earbuds and has been promoting partnerships (including a holographic music collaboration). New product launches support longer-term hardware revenue but are unlikely to move material sales at Sony’s scale in the near term. AndroidHeadlines: LinkBuds Clip teaser
• Neutral Sentiment: TV pricing and reviews: Heavy discounts on large Bravia TVs (e.g., an $500+ discount on an 85-inch model) and ongoing product reviews (Bravia 8 II praise) signal both consumer demand promotions and strong product competitiveness — good for unit sales but potentially margin-compressive if discounts are widespread. Mashable: Bravia deal
• Neutral Sentiment: Sponsorship/brand visibility from PGA (Sony Open): Extensive media coverage of the Sony Open in Hawaii increases brand exposure globally, but the event’s impact on near-term financials is limited. Golf Channel: Sony Open coverage
• Negative Sentiment: Sony India FY25: Sony India reported modest revenue growth (+2.4%) but a 6% decline in profit, highlighting regional margin pressure that can dent investor confidence in near-term earnings stability. Economic Times: Sony India FY25 results

Sony Trading Down 0.2%

NYSE SONY opened at $24.07 on Monday. Sony Corporation has a 52 week low of $20.42 and a 52 week high of $30.34. The company has a debt-to-equity ratio of 0.17, a quick ratio of 0.98 and a current ratio of 1.05. The stock’s 50 day moving average price is $26.97 and its two-hundred day moving average price is $27.29. The stock has a market capitalization of $145.57 billion, a price-to-earnings ratio of 18.52, a PEG ratio of 9.19 and a beta of 0.98.

Wall Street Analyst Weigh In

SONY has been the subject of several analyst reports. Wolfe Research upgraded shares of Sony from a “peer perform” rating to an “outperform” rating in a research report on Wednesday, November 5th. Nomura Securities raised shares of Sony from a “hold” rating to a “strong-buy” rating in a report on Wednesday, November 19th. Wall Street Zen upgraded shares of Sony to a “hold” rating in a research report on Saturday, December 6th. Zacks Research lowered Sony from a “strong-buy” rating to a “hold” rating in a research report on Monday, January 12th. Finally, Sanford C. Bernstein reiterated an “outperform” rating and issued a $30.00 price objective (down previously from $33.00) on shares of Sony in a report on Wednesday. One equities research analyst has rated the stock with a Strong Buy rating, seven have issued a Buy rating and one has assigned a Hold rating to the stock. Based on data from MarketBeat.com, the company currently has an average rating of “Buy” and an average price target of $31.50.

Sony Company Profile

Sony Group Corporation (NYSE: SONY) is a Japanese multinational conglomerate headquartered in Minato, Tokyo. Founded in 1946 by Masaru Ibuka and Akio Morita, Sony has grown from an electronics maker into a diversified global company with operations spanning consumer electronics, entertainment, gaming, semiconductors and financial services. The company’s shares trade in Japan and its American Depositary Receipts trade on the New York Stock Exchange under the ticker SONY.

Sony’s primary businesses include Electronics Products & Solutions, which covers televisions, audio equipment, digital cameras and professional broadcast systems; Game & Network Services, anchored by the PlayStation platform, consoles, software and online services; Music and Pictures, through Sony Music Entertainment and Sony Pictures Entertainment, producing, distributing and licensing recorded music, film and television content; Imaging & Sensing Solutions, which develops CMOS image sensors and other semiconductor components; and Financial Services, offering life insurance, banking and other financial products in Japan.