D.A. Davidson & CO. Buys 20,829 Shares of Amazon.com, Inc. $AMZN

D.A. Davidson & CO. increased its position in Amazon.com, Inc. (NASDAQ:AMZN) by 3.0% in the third quarter, according to its most recent disclosure with the Securities and Exchange Commission. The firm owned 722,238 shares of the e-commerce giant’s stock after acquiring an additional 20,829 shares during the quarter. Amazon.com comprises about 1.0% of D.A. Davidson & CO.’s holdings, making the stock its 17th biggest holding. D.A. Davidson & CO.’s holdings in Amazon.com were worth $158,582,000 at the end of the most recent reporting period.

Several other hedge funds also recently bought and sold shares of AMZN. Brighton Jones LLC raised its position in shares of Amazon.com by 10.9% in the fourth quarter. Brighton Jones LLC now owns 4,036,091 shares of the e-commerce giant’s stock worth $885,478,000 after buying an additional 397,007 shares in the last quarter. Revolve Wealth Partners LLC increased its stake in Amazon.com by 4.1% in the 4th quarter. Revolve Wealth Partners LLC now owns 25,045 shares of the e-commerce giant’s stock worth $5,495,000 after acquiring an additional 986 shares during the last quarter. Bank Pictet & Cie Europe AG raised its holdings in shares of Amazon.com by 2.8% in the 4th quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant’s stock valued at $442,481,000 after acquiring an additional 54,987 shares in the last quarter. Highview Capital Management LLC DE boosted its position in shares of Amazon.com by 5.5% during the 4th quarter. Highview Capital Management LLC DE now owns 28,975 shares of the e-commerce giant’s stock valued at $6,357,000 after acquiring an additional 1,518 shares during the last quarter. Finally, Liberty Square Wealth Partners LLC purchased a new position in shares of Amazon.com during the fourth quarter worth about $2,153,000. Hedge funds and other institutional investors own 72.20% of the company’s stock.

Wall Street Analysts Forecast Growth

Several equities research analysts have issued reports on the stock. Maxim Group lifted their target price on shares of Amazon.com from $272.00 to $280.00 and gave the company a “buy” rating in a research report on Friday, October 31st. CICC Research lifted their price objective on shares of Amazon.com from $240.00 to $280.00 and gave the stock an “outperform” rating in a report on Wednesday, November 5th. Zacks Research cut Amazon.com from a “strong-buy” rating to a “hold” rating in a research note on Thursday, January 1st. Citizens Jmp restated a “market outperform” rating and set a $300.00 price target on shares of Amazon.com in a research report on Wednesday, December 3rd. Finally, Cowen reaffirmed a “buy” rating on shares of Amazon.com in a research note on Tuesday, January 13th. One investment analyst has rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and four have issued a Hold rating to the company. According to data from MarketBeat, the company currently has an average rating of “Moderate Buy” and an average price target of $295.96.

Insider Activity at Amazon.com

In other news, CEO Douglas J. Herrington sold 2,500 shares of the stock in a transaction dated Monday, December 1st. The shares were sold at an average price of $233.22, for a total transaction of $583,050.00. Following the completion of the sale, the chief executive officer directly owned 505,934 shares in the company, valued at approximately $117,993,927.48. This represents a 0.49% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, CEO Andrew R. Jassy sold 19,872 shares of the firm’s stock in a transaction dated Friday, November 21st. The stock was sold at an average price of $216.94, for a total value of $4,311,031.68. Following the completion of the sale, the chief executive officer directly owned 2,208,310 shares in the company, valued at $479,070,771.40. The trade was a 0.89% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold a total of 79,734 shares of company stock worth $18,534,017 over the last ninety days. Insiders own 9.70% of the company’s stock.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS launches a Europe-only “sovereign cloud,” helping Amazon win government and regulated enterprise business in the EU — a revenue and margin tailwind for AWS. Amazon launches new Europe-based cloud service
• Positive Sentiment: Analysts and research pieces point to AWS re-accelerating (cited ~20% growth, large backlog, heavy AI investment) — supports higher-margin service revenue outlook. Amazon vs. Oracle: Which Cloud Computing Stock is the Better Buy Now?
• Positive Sentiment: Evercore highlights Rufus, Amazon’s AI shopping assistant, as a driver for e-commerce monetization and higher conversion/ads revenue. AI product traction supports longer-term margin expansion. AI-Shopping Assistant Rufus to Drive Amazon e-Commerce Growth
• Positive Sentiment: Amazon joined Wikimedia’s commercial enterprise for AI training access — strengthens access to training data for its LLM/AI efforts and signals cooperation with major content providers. Wikipedia parent partners with Amazon, Meta, Perplexity on AI access
• Positive Sentiment: Amazon secured a U.S. copper supply deal (Rio Tinto) to support fast-growing AI data-center construction — reduces a key bottleneck for capex-driven AWS expansion. Rio Tinto to supply copper to Amazon for AI data centers
• Positive Sentiment: Goldman Sachs raised its price target to $300 and reiterated Buy, reinforcing bullish analyst momentum and supporting investor appetite. Goldman Sachs adjusts price target on Amazon.com to $300
• Neutral Sentiment: Nigeria issued satellite permits to Kuiper (Amazon’s broadband unit), a longer-term growth signal for Kuiper but limited near-term revenue impact. Nigeria grants satellite permits to BeetleSat, Satelio and Amazon’s Kuiper
• Neutral Sentiment: Long-horizon bullish takes (e.g., forecasts that Amazon could reach $1T revenue by 2028) keep investor enthusiasm but are speculative and distant from near-term earnings. Amazon Will Be America’s First $1T Revenue Company
• Negative Sentiment: Legal dispute over Saks Global’s bankruptcy: Amazon says its $475M stake is now worthless and has warned of “drastic remedies.” Ongoing litigation and potential losses create headline risk and near-term uncertainty. Amazon threatens ‘drastic action’ after Saks bankruptcy
• Negative Sentiment: Coverage and some analysts are cautious (Cantor Fitzgerald cut its target), and a U.S. judge rejected Amazon’s first attempt to block Saks’ financing — these items add legal/analyst-driven pressure on sentiment. Cantor Fitzgerald reduces PT on Amazon

Amazon.com Trading Up 0.4%

Shares of AMZN stock opened at $239.12 on Monday. The business has a 50-day moving average of $232.46 and a 200 day moving average of $228.67. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.01 and a quick ratio of 0.80. Amazon.com, Inc. has a 1-year low of $161.38 and a 1-year high of $258.60. The stock has a market capitalization of $2.56 trillion, a PE ratio of 33.77, a P/E/G ratio of 1.50 and a beta of 1.37.

Amazon.com (NASDAQ:AMZN) last announced its quarterly earnings data on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, beating the consensus estimate of $1.57 by $0.38. The firm had revenue of $180.17 billion during the quarter, compared to the consensus estimate of $177.53 billion. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The business’s revenue was up 13.4% on a year-over-year basis. During the same quarter in the previous year, the company posted $1.43 earnings per share. As a group, sell-side analysts anticipate that Amazon.com, Inc. will post 6.31 earnings per share for the current year.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.