SG Americas Securities LLC Decreases Holdings in TripAdvisor, Inc. $TRIP

SG Americas Securities LLC decreased its stake in TripAdvisor, Inc. (NASDAQ:TRIP) by 55.8% during the 3rd quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The firm owned 61,137 shares of the travel company’s stock after selling 77,247 shares during the quarter. SG Americas Securities LLC owned approximately 0.05% of TripAdvisor worth $994,000 as of its most recent SEC filing.

Several other hedge funds have also recently modified their holdings of the stock. Tower Research Capital LLC TRC boosted its holdings in TripAdvisor by 308.1% in the 2nd quarter. Tower Research Capital LLC TRC now owns 4,077 shares of the travel company’s stock worth $53,000 after buying an additional 3,078 shares during the last quarter. Northwestern Mutual Wealth Management Co. lifted its position in shares of TripAdvisor by 376.9% in the second quarter. Northwestern Mutual Wealth Management Co. now owns 5,127 shares of the travel company’s stock valued at $67,000 after acquiring an additional 4,052 shares in the last quarter. Jones Financial Companies Lllp boosted its stake in shares of TripAdvisor by 1,183.2% in the first quarter. Jones Financial Companies Lllp now owns 6,416 shares of the travel company’s stock worth $85,000 after acquiring an additional 5,916 shares during the last quarter. Traub Capital Management LLC acquired a new stake in shares of TripAdvisor in the second quarter worth approximately $92,000. Finally, Panagora Asset Management Inc. purchased a new stake in shares of TripAdvisor during the second quarter worth approximately $133,000. Institutional investors and hedge funds own 98.99% of the company’s stock.

Wall Street Analyst Weigh In

A number of research analysts have weighed in on TRIP shares. Zacks Research upgraded TripAdvisor from a “hold” rating to a “strong-buy” rating in a report on Tuesday, January 6th. Barclays reduced their target price on shares of TripAdvisor from $14.00 to $13.00 and set an “underweight” rating for the company in a research report on Friday, November 7th. Weiss Ratings restated a “sell (d+)” rating on shares of TripAdvisor in a research report on Monday, December 29th. Sanford C. Bernstein reaffirmed an “outperform” rating and set a $20.00 price objective on shares of TripAdvisor in a research note on Friday, November 7th. Finally, Mizuho set a $17.00 target price on shares of TripAdvisor and gave the stock a “neutral” rating in a research note on Friday, November 14th. One investment analyst has rated the stock with a Strong Buy rating, one has issued a Buy rating, six have issued a Hold rating and five have issued a Sell rating to the company. Based on data from MarketBeat, the stock currently has a consensus rating of “Reduce” and an average target price of $16.34.

Key Headlines Impacting TripAdvisor

Here are the key news stories impacting TripAdvisor this week:

• Positive Sentiment: Tripadvisor’s Travelers’ Choice and Top Destinations features (multiple outlets) boost brand visibility and could drive site traffic and bookings this season. TripAdvisor’s Travelers’ Choice Picks Will Have You Updating Your 2026 Bucket List
• Positive Sentiment: Tripadvisor’s Top Destinations for 2026 (and multiple city lists — Boston, Nevada, two Illinois cities, an Arizona city) create free publicity and timely travel inspiration that typically lifts engagement and ad/affiliate revenue. Tripadvisor’s Top Destinations for 2026
• Positive Sentiment: Forbes coverage of Tripadvisor’s honeymoon destination report extends reach into higher‑spend travel segments, which supports Viator/experiences monetization. The Best Honeymoon Destinations—According To A 2026 Tripadvisor Report
• Positive Sentiment: Multiple local stories (MSN/Yahoo) highlighting specific cities on Tripadvisor lists should help seasonal search traffic and engagement metrics. Two Illinois cities make Tripadvisor’s Best of the Best list. See rankings
• Positive Sentiment: Additional city features (Arizona beat San Diego, Boston inclusion, Nevada city pick) reinforce Tripadvisor’s role as a travel discovery engine. Travelers named this Arizona city a better destination than San Diego
• Positive Sentiment: Analysis from Seeking Alpha outlines a strategic pivot—tighter Tripadvisor/Viator integration, $85M restructuring savings and Starboard Value involvement—that could materially improve margins and valuation if executed. Tripadvisor: Strategic Pivot Underway, Compelling Upside Ahead
• Negative Sentiment: An analyst survey reported by AmericanBankingNews shows an average rating of “Reduce,” which increases selling pressure and may depress near‑term stock performance. TripAdvisor, Inc. (NASDAQ:TRIP) Receives Average Rating of “Reduce” from Analysts
• Negative Sentiment: Another AmericanBankingNews piece contains a critical analysis of Prosus and TripAdvisor, which can add to negative sentiment among retail and institutional holders. Prosus (OTCMKTS:PROSY) and TripAdvisor (NASDAQ:TRIP) Critical Analysis

TripAdvisor Price Performance

Shares of TRIP stock opened at $13.28 on Monday. The company has a debt-to-equity ratio of 1.21, a current ratio of 1.33 and a quick ratio of 1.33. The company has a market capitalization of $1.55 billion, a PE ratio of 20.75, a price-to-earnings-growth ratio of 1.31 and a beta of 0.99. The firm’s 50-day moving average is $14.69 and its two-hundred day moving average is $16.19. TripAdvisor, Inc. has a 12 month low of $10.43 and a 12 month high of $20.16.

TripAdvisor (NASDAQ:TRIP) last posted its quarterly earnings results on Thursday, November 6th. The travel company reported $0.65 earnings per share for the quarter, beating the consensus estimate of $0.58 by $0.07. TripAdvisor had a net margin of 4.23% and a return on equity of 14.77%. The business had revenue of $553.00 million during the quarter, compared to analysts’ expectations of $562.92 million. During the same quarter in the prior year, the company posted $0.50 EPS. The business’s revenue for the quarter was up 3.9% on a year-over-year basis. Analysts predict that TripAdvisor, Inc. will post 0.46 earnings per share for the current year.

TripAdvisor Company Profile

TripAdvisor (NASDAQ:TRIP) is a leading online travel company that operates a digital platform for travel information, reviews and booking services. The company’s flagship website and mobile apps allow users to access and contribute travel-related content—ranging from hotel and restaurant reviews to ratings for tours, attractions and vacation rentals—helping consumers plan and book trips around the world.

The core of TripAdvisor’s offering is its community-driven review system, which aggregates user-generated feedback alongside editorial content and professional photography.