Amazon.com (NASDAQ:AMZN) Given New $300.00 Price Target at Scotiabank

Amazon.com (NASDAQ:AMZN) had its target price hoisted by Scotiabank from $275.00 to $300.00 in a research report report published on Tuesday,MarketScreener reports. Scotiabank currently has an outperform rating on the e-commerce giant’s stock.

Other equities analysts have also recently issued research reports about the company. Monness Crespi & Hardt boosted their price objective on Amazon.com from $275.00 to $300.00 and gave the company a “buy” rating in a report on Friday, October 31st. Barclays reissued an “overweight” rating and set a $300.00 target price (up from $275.00) on shares of Amazon.com in a research note on Friday, October 31st. TD Cowen upped their price target on shares of Amazon.com from $300.00 to $315.00 and gave the stock a “buy” rating in a report on Tuesday, January 13th. BNP Paribas Exane initiated coverage on shares of Amazon.com in a research note on Monday, November 24th. They issued an “outperform” rating on the stock. Finally, Piper Sandler reiterated an “overweight” rating on shares of Amazon.com in a report on Wednesday, December 3rd. One investment analyst has rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and four have given a Hold rating to the stock. According to data from MarketBeat.com, Amazon.com has a consensus rating of “Moderate Buy” and an average price target of $296.41.

Amazon.com Trading Down 3.4%

Shares of NASDAQ AMZN opened at $231.00 on Tuesday. Amazon.com has a 1-year low of $161.38 and a 1-year high of $258.60. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.01 and a quick ratio of 0.80. The business’s 50 day moving average is $231.91 and its two-hundred day moving average is $228.84. The stock has a market capitalization of $2.47 trillion, a P/E ratio of 32.63, a PEG ratio of 1.50 and a beta of 1.37.

Amazon.com (NASDAQ:AMZN) last released its earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, beating the consensus estimate of $1.57 by $0.38. The firm had revenue of $180.17 billion for the quarter, compared to the consensus estimate of $177.53 billion. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The company’s revenue for the quarter was up 13.4% compared to the same quarter last year. During the same quarter in the previous year, the company posted $1.43 EPS. As a group, research analysts expect that Amazon.com will post 6.31 EPS for the current year.

Insider Activity

In other Amazon.com news, Director Daniel P. Huttenlocher sold 1,237 shares of the stock in a transaction on Thursday, November 20th. The stock was sold at an average price of $226.61, for a total transaction of $280,316.57. Following the sale, the director owned 26,148 shares of the company’s stock, valued at approximately $5,925,398.28. This trade represents a 4.52% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, CEO Andrew R. Jassy sold 19,872 shares of Amazon.com stock in a transaction on Friday, November 21st. The shares were sold at an average price of $216.94, for a total value of $4,311,031.68. Following the completion of the transaction, the chief executive officer owned 2,208,310 shares in the company, valued at $479,070,771.40. This represents a 0.89% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last quarter, insiders sold 79,734 shares of company stock valued at $18,534,017. 10.80% of the stock is currently owned by corporate insiders.

Institutional Investors Weigh In On Amazon.com

A number of hedge funds have recently made changes to their positions in the stock. Vanguard Group Inc. grew its holdings in Amazon.com by 2.1% in the second quarter. Vanguard Group Inc. now owns 849,721,601 shares of the e-commerce giant’s stock worth $186,420,422,000 after purchasing an additional 17,447,045 shares during the last quarter. State Street Corp lifted its holdings in shares of Amazon.com by 2.0% during the 3rd quarter. State Street Corp now owns 381,681,441 shares of the e-commerce giant’s stock valued at $83,805,794,000 after purchasing an additional 7,584,156 shares during the last quarter. Geode Capital Management LLC boosted its position in shares of Amazon.com by 1.7% in the 2nd quarter. Geode Capital Management LLC now owns 216,717,657 shares of the e-commerce giant’s stock worth $47,332,625,000 after purchasing an additional 3,721,658 shares in the last quarter. Kingstone Capital Partners Texas LLC grew its stake in Amazon.com by 542,733.6% during the 2nd quarter. Kingstone Capital Partners Texas LLC now owns 132,641,388 shares of the e-commerce giant’s stock worth $29,100,194,000 after buying an additional 132,616,953 shares during the last quarter. Finally, Norges Bank acquired a new position in Amazon.com during the 2nd quarter valued at about $27,438,011,000. 72.20% of the stock is currently owned by hedge funds and other institutional investors.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Analyst upgrades and higher price targets — several firms have raised targets or reiterated bullish ratings (Scotiabank bumped its PT to $300; other shops keep AMZN as a top pick), offering a multi‑month upside case if AWS/AI momentum continues. Scotiabank adjusts PT on Amazon to $300
• Positive Sentiment: AI / AWS bullish narrative — analysts (e.g., Bernstein) and social chatter highlight AWS revenue acceleration and AI workloads as high‑margin growth drivers that could re‑rate the stock over 2026. Amazon seen as strong AI bull case (Bernstein)
• Positive Sentiment: Options/pricing signals show potential contrarian upside — high near‑term put yields suggest hedging demand and a possible oversold setup ahead of earnings, which some traders read as an opportunity for a post‑earnings rally. Is Amazon Too Cheap Ahead of Earnings? (Barchart)
• Positive Sentiment: Product and commerce expansion — operational moves like Dash Cart payment upgrades and UK quick‑commerce pilots support longer‑term retail convenience gains that could improve margins/retention over time. Amazon adds more payment options to Dash Cart
• Neutral Sentiment: Near‑term trading strategies vary — some investors are buying ahead of earnings for a “catch‑up” trade while others prefer to wait for the report to avoid a sell‑the‑news move; the upcoming Q4 print is the main catalyst. 2 Ways to Trade Amazon Ahead of Earnings (MarketBeat)
• Negative Sentiment: Tariff‑driven price pressure — CEO Andy Jassy said tariffs are starting to “creep” into consumer prices as pre‑bought inventory runs down, a development that can hurt demand and squeeze third‑party seller dynamics on the platform. Tariffs starting to bump up product prices (Reuters)
• Negative Sentiment: Macro / market headwinds — a tech‑led selloff tied to geopolitical rhetoric weighed on the Magnificent Seven broadly, making AMZN more sensitive to headline risk today. Tech stocks lead selloff amid rhetoric (Investopedia)
• Negative Sentiment: Insider selling — publicly reported insider sales have been heavy recently (multiple executives selling), which can be perceived negatively by some investors even if sales are for diversification or tax reasons. QuiverQuant: Insider activity and AMZN analysis

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.