Critical Review: Boohoo Group (OTCMKTS:BHOOY) versus Hour Loop (NASDAQ:HOUR)

Hour Loop (NASDAQ:HOUR) and Boohoo Group (OTCMKTS:BHOOY) are both small-cap retail/wholesale companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, valuation, dividends, risk, profitability, analyst recommendations and institutional ownership.

Volatility & Risk

Hour Loop has a beta of 1.46, indicating that its stock price is 46% more volatile than the S&P 500. Comparatively, Boohoo Group has a beta of 0.56, indicating that its stock price is 44% less volatile than the S&P 500.

Profitability

This table compares Hour Loop and Boohoo Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Hour Loop	0.59%	12.96%	3.57%
Boohoo Group	N/A	N/A	N/A

Analyst Ratings

This is a summary of recent recommendations and price targets for Hour Loop and Boohoo Group, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Hour Loop	1	0	0	0	1.00
Boohoo Group	0	0	0	0	0.00

Earnings & Valuation

This table compares Hour Loop and Boohoo Group”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Hour Loop	$138.25 million	0.47	$660,000.00	$0.03	61.33
Boohoo Group	$1.01 billion	0.50	-$415.90 million	N/A	N/A

Hour Loop has higher earnings, but lower revenue than Boohoo Group.

Institutional and Insider Ownership

0.3% of Hour Loop shares are held by institutional investors. 95.0% of Hour Loop shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

Hour Loop beats Boohoo Group on 8 of the 10 factors compared between the two stocks.

About Hour Loop

Hour Loop, Inc., an online retailer, engages in e-commerce retailing in the United States. The company sells products in various categories, including home/garden décor, toys, kitchenware, apparels, and electronics products. It sells its products through hourloop.com, as well as third-party marketplaces. Hour Loop, Inc. was founded in 2013 and is headquartered in Redmond, Washington.

About Boohoo Group

boohoo group plc, through its subsidiaries, operates as an online clothing retailer in the United Kingdom, rest of Europe, the United States, and internationally. The company designs, sources, markets, and sells clothing, shoes, accessories, and beauty products for 16-to-45-year age customers. It provides its products under the boohoo, boohooMAN, PrettyLittleThing, Nasty Gal, MissPap, Karen Millen, Coast, Oasis, Warehouse, Dorothy Perkins, Wallis, Burton, and Debenhams brands. The company was founded in 2006 and is headquartered in Manchester, the United Kingdom.