Amazon.com, Inc. $AMZN Holdings Lifted by E Fund Management Hong Kong Co. Ltd.

E Fund Management Hong Kong Co. Ltd. grew its position in Amazon.com, Inc. (NASDAQ:AMZN) by 499.6% during the 3rd quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 16,807 shares of the e-commerce giant’s stock after purchasing an additional 14,004 shares during the period. Amazon.com makes up approximately 2.2% of E Fund Management Hong Kong Co. Ltd.’s holdings, making the stock its 9th largest holding. E Fund Management Hong Kong Co. Ltd.’s holdings in Amazon.com were worth $3,690,000 at the end of the most recent quarter.

A number of other institutional investors have also modified their holdings of the company. Wilson Asset Management International PTY Ltd. bought a new stake in shares of Amazon.com in the 2nd quarter valued at approximately $11,102,000. ARK Investment Management LLC boosted its holdings in Amazon.com by 8.3% in the second quarter. ARK Investment Management LLC now owns 1,140,494 shares of the e-commerce giant’s stock worth $250,213,000 after purchasing an additional 86,978 shares during the period. Buckhead Capital Management LLC increased its stake in Amazon.com by 16.1% during the second quarter. Buckhead Capital Management LLC now owns 28,407 shares of the e-commerce giant’s stock valued at $6,232,000 after purchasing an additional 3,948 shares during the last quarter. Border to Coast Pensions Partnership Ltd raised its holdings in shares of Amazon.com by 6.0% during the second quarter. Border to Coast Pensions Partnership Ltd now owns 1,136,311 shares of the e-commerce giant’s stock worth $249,295,000 after purchasing an additional 63,924 shares during the period. Finally, Alpha Wealth Funds LLC raised its holdings in shares of Amazon.com by 172.8% during the second quarter. Alpha Wealth Funds LLC now owns 3,012 shares of the e-commerce giant’s stock worth $667,000 after purchasing an additional 1,908 shares during the period. Hedge funds and other institutional investors own 72.20% of the company’s stock.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon rolled out a new AI healthcare assistant for One Medical members (uses LLMs, access to medical records for Q&A, scheduling and med management), reinforcing Amazon’s push to monetize AI across services and drive AWS/healthcare revenue. Amazon launches AI health-care tool for One Medical members
• Positive Sentiment: Analysts continue to lift price targets and reiterate buy calls (examples include Arete and Scotiabank raises), signaling Wall Street confidence in AWS/AI-driven margin expansion and supporting upside expectations. Arete adjusts price target on Amazon.com to $283
• Positive Sentiment: BNP Paribas and other shops name AMZN a top pick ahead of Q4 earnings, reflecting confidence that AWS growth and AI tailwinds can re-accelerate profitability. BNP Paribas Names Amazon a Top Pick ahead of Q4 Earnings
• Neutral Sentiment: Investors are positioning ahead of early-February earnings: high put yields and option activity suggest the market expects volatility and leave room for both a rally (if AWS/AI beats) or a sell-the-news reaction. Is Amazon Too Cheap Ahead of Earnings? Put Yields Are High
• Neutral Sentiment: Coverage highlights longer-term growth drivers (emerging markets, logistics scale, AWS AI workloads) that support the bull case but are unlikely to move the stock immediately without earnings confirmation. Emerging Markets Show Strong Growth: Will AMZN Stock Benefit?
• Negative Sentiment: CEO Andy Jassy warned tariffs are beginning to “creep” into product prices as seller inventory buffers run out — a near-term margin/volume headwind for retail and a catalyst for investor concern. Amazon CEO Jassy says Trump’s tariffs have started to ‘creep’ into prices
• Negative Sentiment: Competition risk: Jeff Bezos’ Blue Origin announced a TeraWave satellite internet push targeting enterprise/government customers — a potential competitor to Amazon’s Project Kuiper and an incremental capex/market-share consideration for cloud/edge services. Jeff Bezos’ Blue Origin launches satellite internet service to rival SpaceX, Amazon
• Negative Sentiment: Raymond James trimmed its target and warned of “agentic commerce” headwinds; Rothschild & Co Redburn cut its PT to $230 — mixed analyst moves add near-term uncertainty and may cap upside until Q4 results. Raymond James Trims Amazon Target, Flags Agentic Commerce Headwinds

Analyst Upgrades and Downgrades

A number of equities analysts have commented on the company. The Goldman Sachs Group lifted their target price on Amazon.com from $290.00 to $300.00 and gave the company a “buy” rating in a research note on Wednesday, January 14th. Citigroup reiterated a “market outperform” rating on shares of Amazon.com in a research note on Monday, January 12th. Deutsche Bank Aktiengesellschaft upped their price target on shares of Amazon.com from $278.00 to $300.00 and gave the stock a “buy” rating in a research report on Friday, October 31st. Bank of America lifted their price objective on shares of Amazon.com from $272.00 to $303.00 and gave the company a “buy” rating in a research report on Wednesday, December 3rd. Finally, William Blair reissued an “outperform” rating on shares of Amazon.com in a research note on Monday, November 3rd. One equities research analyst has rated the stock with a Strong Buy rating, fifty-four have issued a Buy rating and four have given a Hold rating to the company. Based on data from MarketBeat, Amazon.com presently has an average rating of “Moderate Buy” and a consensus price target of $295.42.

Amazon.com Price Performance

NASDAQ AMZN opened at $231.37 on Thursday. Amazon.com, Inc. has a 52-week low of $161.38 and a 52-week high of $258.60. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.01 and a quick ratio of 0.80. The firm has a market capitalization of $2.47 trillion, a price-to-earnings ratio of 32.68, a price-to-earnings-growth ratio of 1.45 and a beta of 1.37. The company has a 50 day simple moving average of $231.66 and a 200-day simple moving average of $228.86.

Amazon.com (NASDAQ:AMZN) last issued its quarterly earnings data on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, beating the consensus estimate of $1.57 by $0.38. The firm had revenue of $180.17 billion for the quarter, compared to analyst estimates of $177.53 billion. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The company’s revenue for the quarter was up 13.4% on a year-over-year basis. During the same quarter last year, the firm earned $1.43 earnings per share. Equities research analysts predict that Amazon.com, Inc. will post 6.31 earnings per share for the current fiscal year.

Insider Activity at Amazon.com

In other Amazon.com news, CEO Douglas J. Herrington sold 22,000 shares of the business’s stock in a transaction dated Friday, October 31st. The stock was sold at an average price of $250.03, for a total value of $5,500,660.00. Following the completion of the sale, the chief executive officer owned 493,507 shares of the company’s stock, valued at $123,391,555.21. The trade was a 4.27% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, CEO Matthew S. Garman sold 17,768 shares of the stock in a transaction dated Friday, November 21st. The shares were sold at an average price of $216.90, for a total value of $3,853,879.20. Following the transaction, the chief executive officer directly owned 6,273 shares in the company, valued at approximately $1,360,613.70. This represents a 73.91% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last quarter, insiders sold 79,734 shares of company stock valued at $18,534,017. Insiders own 9.70% of the company’s stock.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.