comScore (NASDAQ:SCOR) Stock Price Up 2.3% – Still a Buy?

comScore, Inc. (NASDAQ:SCOR) rose 2.3% during trading on Wednesday . The stock traded as high as $9.07 and last traded at $8.76. Approximately 30,133 shares changed hands during trading, a decline of 1% from the average daily volume of 30,564 shares. The stock had previously closed at $8.56.

Analysts Set New Price Targets

Separately, Weiss Ratings restated a “sell (e+)” rating on shares of comScore in a report on Monday, December 22nd. One analyst has rated the stock with a Sell rating, According to data from MarketBeat, the company presently has an average rating of “Sell”.

comScore Trading Up 2.3%

The firm’s fifty day moving average price is $7.07 and its 200-day moving average price is $6.79. The firm has a market cap of $43.98 million, a price-to-earnings ratio of -1.59 and a beta of 1.06.

Insider Activity

In other news, Director William Paul Livek sold 9,900 shares of comScore stock in a transaction dated Friday, November 14th. The stock was sold at an average price of $6.55, for a total transaction of $64,845.00. Following the sale, the director owned 187,473 shares in the company, valued at approximately $1,227,948.15. The trade was a 5.02% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Insiders sold a total of 17,843 shares of company stock worth $121,851 over the last 90 days. Company insiders own 11.10% of the company’s stock.

Institutional Inflows and Outflows

A number of hedge funds have recently added to or reduced their stakes in the company. Covestor Ltd acquired a new position in comScore during the third quarter worth approximately $91,000. Citadel Advisors LLC acquired a new stake in shares of comScore in the third quarter valued at approximately $96,000. Susquehanna International Group LLP grew its position in shares of comScore by 15.3% during the third quarter. Susquehanna International Group LLP now owns 39,064 shares of the company’s stock worth $341,000 after acquiring an additional 5,191 shares during the last quarter. Finally, Westerly Capital Management LLC increased its holdings in shares of comScore by 1.3% in the 2nd quarter. Westerly Capital Management LLC now owns 400,000 shares of the company’s stock valued at $1,928,000 after acquiring an additional 5,000 shares during the period. Hedge funds and other institutional investors own 42.15% of the company’s stock.

About comScore

comScore, Inc is a global media measurement and analytics company that specializes in delivering insights into consumer behavior across digital, television and theatrical platforms. Founded in 1999 and headquartered in Reston, Virginia, comScore provides data-driven solutions designed to help media companies, advertisers and agencies understand audience engagement and optimize marketing strategies. The company’s analytics offerings enable clients to measure the reach and impact of online content, mobile applications, streaming video, and traditional broadcast media with a unified data view.

The company’s product suite includes Digital Analytix for website and app analytics, Media Metrix for audience measurement, Advertising Analytics for campaign performance tracking, Video Metrix for streaming and online video insights, and theatrical measurement services for box office analytics.