Deroy & Devereaux Private Investment Counsel Inc. Trims Stake in Alphabet Inc. $GOOG

Deroy & Devereaux Private Investment Counsel Inc. reduced its stake in Alphabet Inc. (NASDAQ:GOOG) by 2.9% in the third quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 129,911 shares of the information services provider’s stock after selling 3,819 shares during the period. Alphabet accounts for 1.6% of Deroy & Devereaux Private Investment Counsel Inc.’s portfolio, making the stock its 21st largest position. Deroy & Devereaux Private Investment Counsel Inc.’s holdings in Alphabet were worth $31,640,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Several other large investors have also bought and sold shares of GOOG. Vanguard Group Inc. boosted its position in shares of Alphabet by 1.3% during the second quarter. Vanguard Group Inc. now owns 416,753,033 shares of the information services provider’s stock valued at $73,927,821,000 after purchasing an additional 5,182,111 shares in the last quarter. State Street Corp raised its holdings in Alphabet by 1.3% in the second quarter. State Street Corp now owns 188,914,125 shares of the information services provider’s stock worth $33,511,477,000 after purchasing an additional 2,428,266 shares in the last quarter. Geode Capital Management LLC lifted its position in Alphabet by 0.4% during the second quarter. Geode Capital Management LLC now owns 107,760,033 shares of the information services provider’s stock valued at $19,022,926,000 after buying an additional 441,177 shares during the period. Sanders Capital LLC boosted its holdings in shares of Alphabet by 6.4% during the 2nd quarter. Sanders Capital LLC now owns 35,357,943 shares of the information services provider’s stock valued at $6,272,146,000 after buying an additional 2,117,990 shares in the last quarter. Finally, Charles Schwab Investment Management Inc. grew its position in shares of Alphabet by 2.3% in the 2nd quarter. Charles Schwab Investment Management Inc. now owns 31,503,035 shares of the information services provider’s stock worth $5,588,323,000 after buying an additional 695,736 shares during the period. 27.26% of the stock is owned by institutional investors.

Insider Activity

In other Alphabet news, insider John Kent Walker sold 17,829 shares of the company’s stock in a transaction that occurred on Tuesday, December 30th. The shares were sold at an average price of $314.89, for a total transaction of $5,614,173.81. Following the completion of the sale, the insider directly owned 42,972 shares of the company’s stock, valued at approximately $13,531,453.08. This represents a 29.32% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, CAO Amie Thuener O’toole sold 2,778 shares of the company’s stock in a transaction on Monday, November 17th. The stock was sold at an average price of $288.26, for a total value of $800,786.28. Following the completion of the sale, the chief accounting officer owned 11,739 shares of the company’s stock, valued at $3,383,884.14. This trade represents a 19.14% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold 192,687 shares of company stock valued at $58,728,068 in the last ninety days. 12.99% of the stock is currently owned by company insiders.

Alphabet Price Performance

NASDAQ GOOG opened at $328.38 on Thursday. Alphabet Inc. has a one year low of $142.66 and a one year high of $341.20. The stock has a 50-day moving average of $314.27 and a 200 day moving average of $258.65. The company has a debt-to-equity ratio of 0.06, a quick ratio of 1.75 and a current ratio of 1.75. The company has a market capitalization of $3.96 trillion, a price-to-earnings ratio of 32.38, a PEG ratio of 1.78 and a beta of 1.09.

Alphabet (NASDAQ:GOOG) last announced its quarterly earnings results on Thursday, October 30th. The information services provider reported $2.87 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $2.29 by $0.58. Alphabet had a net margin of 32.23% and a return on equity of 35.00%. The firm had revenue of $102.35 billion for the quarter, compared to the consensus estimate of $99.90 billion. During the same quarter last year, the firm posted $2.12 EPS. The business’s quarterly revenue was up 15.9% compared to the same quarter last year. On average, sell-side analysts forecast that Alphabet Inc. will post 8.89 EPS for the current year.

Alphabet Announces Dividend

The business also recently announced a quarterly dividend, which was paid on Monday, December 15th. Shareholders of record on Monday, December 8th were paid a dividend of $0.21 per share. The ex-dividend date was Monday, December 8th. This represents a $0.84 dividend on an annualized basis and a yield of 0.3%. Alphabet’s payout ratio is currently 8.28%.

Analysts Set New Price Targets

A number of brokerages recently issued reports on GOOG. Canaccord Genuity Group lifted their price target on shares of Alphabet from $330.00 to $390.00 and gave the company a “buy” rating in a research report on Wednesday, January 7th. Weiss Ratings reaffirmed a “buy (b)” rating on shares of Alphabet in a research note on Wednesday, October 8th. KeyCorp reissued an “overweight” rating and issued a $330.00 price target on shares of Alphabet in a research report on Thursday, October 30th. Bank of America raised their price objective on Alphabet from $280.00 to $335.00 and gave the company a “buy” rating in a research report on Thursday, October 30th. Finally, Mizuho set a $325.00 target price on Alphabet in a report on Thursday, October 30th. Seven research analysts have rated the stock with a Strong Buy rating, thirty have given a Buy rating, three have issued a Hold rating and two have issued a Sell rating to the company’s stock. Based on data from MarketBeat.com, the company has a consensus rating of “Buy” and a consensus price target of $321.97.

Trending Headlines about Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Apple plans to power an upgraded Siri with Google’s Gemini later this year — a major distribution win that could boost usage, licensing and model revenue for Alphabet if Gemini becomes the default assistant model on iPhones. Apple to Turn Siri Into AI Chatbot Powered by Google’s Gemini
• Positive Sentiment: Reports show a surge in sales of Gemini AI models, signaling stronger commercial adoption and improved monetization of Google Cloud/AI offerings. That supports revenue growth expectations tied to Alphabet’s AI stack. Google Sees Surge in Sales of Gemini AI Models
• Positive Sentiment: RBC and several sell-side firms have nudged targets/ratings higher on AI-driven ad and cloud momentum; fresh analyst price-target increases are supporting sentiment and likely contributing to the rally. RBC Raises Alphabet (GOOGL) Target on AI Advertising Momentum
• Positive Sentiment: Investor commentary and strategy pieces highlight Alphabet as a top AI beneficiary (Gemini, TPUs, cloud), and Berkshire Hathaway’s stake continues to be cited as a long-term confidence vote. These narratives underpin inflows and multiple expansion. Alphabet: Q4 Earnings Surprises May Not Be Just About AI
• Neutral Sentiment: YouTube leadership highlights the need to manage AI-generated content (“AI slop”) — an operational priority that may increase moderation costs or require product changes but also reflects responsible scaling of AI features. YouTube chief says ‘managing AI slop’ is a priority for 2026
• Neutral Sentiment: Isomorphic Labs (Google-backed) pushed clinical trials later in 2026 — a setback for that drug-discovery timeline but limited near-term impact on Alphabet’s core revenue. Google-backed AI drug discovery startup Isomorphic Labs delays clinical trial timeline
• Neutral Sentiment: Market-flow coverage noted that GOOG contributed to ETF (VTI) gains today — a sign institutional weight is helping performance but not a company-specific fundamental change. VTI is up 1.1% today, on GOOG stock price movement
• Negative Sentiment: Macro/headline risk: recent geopolitical/tariff rhetoric and broader tech pullbacks have knocked big-cap tech at times, creating short-term volatility that can offset positive fundamental news. America’s Biggest Tech Stocks Lead Tuesday’s Selloff as Trump’s Greenland Rhetoric Rattles Markets
• Negative Sentiment: Recent data show episodic larger intraday dips vs. the market and heavy insider selling disclosures in prior quarters—factors investors watch as potential near-term headwinds to sentiment. Here’s Why Alphabet Inc. (GOOG) Fell More Than Broader Market

Alphabet Company Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.