ServiceNow (NYSE:NOW) Price Target Lowered to $190.00 at Mizuho

ServiceNow (NYSE:NOW) had its price objective trimmed by Mizuho from $210.00 to $190.00 in a report issued on Wednesday, MarketBeat.com reports. The firm currently has an outperform rating on the information technology services provider’s stock.

Several other analysts also recently issued reports on NOW. Piper Sandler restated an “overweight” rating and issued a $200.00 price target (down from $230.00) on shares of ServiceNow in a research note on Monday, January 5th. Macquarie reissued a “neutral” rating and set a $172.00 target price on shares of ServiceNow in a report on Thursday, January 8th. The Goldman Sachs Group cut shares of ServiceNow from a “buy” rating to a “sell” rating in a research report on Monday, January 12th. Arete Research set a $200.00 price target on shares of ServiceNow in a research note on Tuesday, January 6th. Finally, DZ Bank raised shares of ServiceNow to a “strong-buy” rating in a research report on Thursday, December 18th. Two analysts have rated the stock with a Strong Buy rating, thirty-two have given a Buy rating, five have issued a Hold rating and two have given a Sell rating to the company. According to data from MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and an average target price of $211.15.

ServiceNow Trading Down 0.1%

Shares of NYSE:NOW opened at $125.26 on Wednesday. ServiceNow has a 12-month low of $123.78 and a 12-month high of $239.62. The business has a 50 day moving average of $155.06 and a 200-day moving average of $174.14. The company has a quick ratio of 1.06, a current ratio of 1.06 and a debt-to-equity ratio of 0.13. The stock has a market cap of $130.07 billion, a PE ratio of 75.73, a P/E/G ratio of 2.16 and a beta of 0.98.

Insider Buying and Selling at ServiceNow

In other news, Director Lawrence Jackson sold 1,325 shares of ServiceNow stock in a transaction on Friday, November 28th. The shares were sold at an average price of $162.04, for a total transaction of $214,708.30. Following the transaction, the director owned 1,615 shares in the company, valued at approximately $261,701.06. The trade was a 45.07% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. Also, Director Paul Edward Chamberlain sold 1,500 shares of the firm’s stock in a transaction on Friday, November 28th. The stock was sold at an average price of $161.60, for a total value of $242,400.00. Following the transaction, the director directly owned 47,930 shares of the company’s stock, valued at approximately $7,745,488. This represents a 3.03% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold 15,310 shares of company stock worth $2,533,585 over the last quarter. Insiders own 0.34% of the company’s stock.

Institutional Trading of ServiceNow

A number of institutional investors and hedge funds have recently added to or reduced their stakes in the company. Kilter Group LLC acquired a new stake in ServiceNow in the second quarter worth $25,000. IAG Wealth Partners LLC boosted its position in shares of ServiceNow by 200.0% during the 3rd quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock worth $25,000 after purchasing an additional 18 shares in the last quarter. Noble Wealth Management PBC boosted its position in shares of ServiceNow by 400.0% during the 4th quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider’s stock worth $25,000 after purchasing an additional 128 shares in the last quarter. Lodestone Wealth Management LLC acquired a new stake in shares of ServiceNow in the 4th quarter valued at about $26,000. Finally, Albion Financial Group UT increased its position in ServiceNow by 400.0% in the 4th quarter. Albion Financial Group UT now owns 170 shares of the information technology services provider’s stock valued at $26,000 after buying an additional 136 shares in the last quarter. Institutional investors and hedge funds own 87.18% of the company’s stock.

Key Headlines Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Three‑year OpenAI partnership to embed GPT‑5.2 and run agentic AI across enterprise workflows — strengthens ServiceNow’s AI roadmap and product differentiation, which could boost adoption and upsells. ServiceNow inks deal with OpenAI to boost its AI software stack
• Positive Sentiment: Company expanded its global Partner Program and launched a new Build partner track to accelerate AI agent innovation and partner‑led solutions — should broaden go‑to‑market reach for agent deployments. ServiceNow enhances global Partner Program
• Positive Sentiment: New partner integrations (e.g., Action1 for real‑time CMDB sync and autonomous patching) improve ServiceNow’s enterprise functionality and may speed customer deployments. Action1 Partners with ServiceNow
• Positive Sentiment: Notable investor interest: a featured investor on CNBC says he’s buying more NOW — a short‑term bullish signal from active managers. Trade Tracker: Malcolm Ethridge buys more ServiceNow
• Positive Sentiment: Some analysts/coverage remain constructive (TD Cowen maintained Buy with a $200 PT; comparison pieces argue NOW’s AI/workflow edge vs. peers), supporting a longer‑term growth story. TD Cowen maintains Buy on ServiceNow
• Neutral Sentiment: Industry roundups and lists include NOW as a software stock to watch — helpful context but not an immediate catalyst. These 3 Software Stocks Could Deliver Outsized Returns
• Negative Sentiment: Analysts cut price targets (BMO: $230→$175; Mizuho: $210→$190) — lowers near‑term upside expectations and may pressure investor sentiment despite “outperform” ratings. ServiceNow PT Lowered to $175 at BMO
• Negative Sentiment: Coverage highlighting the stock’s 2025 slump, long losing streak and worries about past M&A/pricing has kept investor enthusiasm muted and likely contributes to continued selling pressure. Why Stock‑Split Stock ServiceNow Slumped in 2025
• Negative Sentiment: Short‑term technical headwinds: price is well below the 50‑ and 200‑day moving averages and near its 52‑week low, which can trigger momentum selling. Here’s why the ServiceNow stock price is tanking

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.