AJ Bell’s (AJB) Buy Rating Reaffirmed at Shore Capital

Shore Capital reiterated their buy rating on shares of AJ Bell (LON:AJB) in a research report released on Thursday morning, MarketBeat.com reports. Shore Capital currently has a GBX 600 price objective on the stock.

A number of other research firms have also weighed in on AJB. UBS Group reaffirmed a “neutral” rating and set a GBX 520 price objective on shares of AJ Bell in a research report on Friday, January 16th. Beaufort Securities restated a “hold” rating and set a GBX 490 price target on shares of AJ Bell in a report on Friday, December 5th. Jefferies Financial Group lifted their price objective on AJ Bell from GBX 590 to GBX 625 and gave the company a “buy” rating in a research note on Friday, October 17th. Deutsche Bank Aktiengesellschaft cut their target price on shares of AJ Bell from GBX 625 to GBX 570 and set a “buy” rating on the stock in a research note on Friday, December 5th. Finally, Citigroup raised their target price on shares of AJ Bell from GBX 440 to GBX 475 and gave the company a “sell” rating in a report on Monday, October 20th. Three equities research analysts have rated the stock with a Buy rating, four have assigned a Hold rating and one has given a Sell rating to the company. According to MarketBeat, the company has a consensus rating of “Hold” and a consensus target price of GBX 528.75.

AJ Bell Price Performance

Shares of AJB opened at GBX 464.92 on Thursday. The company has a market cap of £1.86 billion, a P/E ratio of 18.19, a PEG ratio of 5.73 and a beta of 0.99. AJ Bell has a fifty-two week low of GBX 355.20 and a fifty-two week high of GBX 578.50. The company has a quick ratio of 7.16, a current ratio of 3.63 and a debt-to-equity ratio of 6.46. The firm’s 50 day moving average price is GBX 472.67 and its 200 day moving average price is GBX 506.84.

Insider Transactions at AJ Bell

In other AJ Bell news, insider Peter Birch purchased 4,000 shares of the stock in a transaction that occurred on Thursday, December 4th. The stock was purchased at an average cost of GBX 490 per share, with a total value of £19,600. 23.88% of the stock is owned by company insiders.

Key Headlines Impacting AJ Bell

Here are the key news stories impacting AJ Bell this week:

• Positive Sentiment: Assets and customer numbers materially beat expectations — AUM/asset growth came in about £2bn ahead of forecasts and new customer additions more than doubled company estimates, signalling stronger revenue potential and client-acquisition momentum. Article Title
• Positive Sentiment: Gross inflows are rising — Platform gross inflows rose 27.7% year-on-year in the quarter, supporting fee income outlook and demonstrating ongoing retail engagement. Article Title
• Positive Sentiment: Broker support — Shore Capital reaffirmed a “buy” rating and set a GBX 600 price target, providing fresh analyst endorsement that can support the share price. Article Title
• Neutral Sentiment: Company describes “strong momentum” into 2026 — Management highlights rising customer numbers and positive starts to the financial year, reinforcing the operational narrative but without new guidance. Article Title
• Negative Sentiment: Political/Budget uncertainty could pressure sentiment — CEO public appeals for the government not to “spook investors” and criticism of proposed ISA reforms highlight the risk that pre-Budget moves or policy changes could reduce retail investing or create short-term volatility. Article Title
• Negative Sentiment: Management warnings repeated across coverage — Multiple outlets relay the CEO’s message that persistent Budget uncertainty is “directly at odds” with AJ Bell’s mission to boost retail investment, a narrative that could cap multiple valuation expansion until clarity arrives. Article Title

AJ Bell Company Profile

Established in 1995, AJ Bell is one of the largest investment platforms in the UK, operating at scale in both the advised and direct-to-consumer markets.

Our purpose is to help people invest by providing them with easy access to Pensions, ISAs and General investment accounts, great customer service and competitive charges.

Our two core platform propositions are AJ Bell in the D2C market and AJ Bell Investcentre in the advised market, which both provide access to a broad investment range including shares and other instruments traded on the major stock exchanges around the world, as well as all mainstream collective investments available in the UK and our own range of AJ Bell funds.