Amazon.com, Inc. $AMZN Holdings Raised by Citizens National Bank Trust Department

Citizens National Bank Trust Department grew its stake in Amazon.com, Inc. (NASDAQ:AMZN) by 7.1% in the 3rd quarter, according to its most recent filing with the SEC. The firm owned 71,794 shares of the e-commerce giant’s stock after buying an additional 4,753 shares during the quarter. Amazon.com accounts for approximately 2.8% of Citizens National Bank Trust Department’s portfolio, making the stock its 5th biggest position. Citizens National Bank Trust Department’s holdings in Amazon.com were worth $15,764,000 at the end of the most recent reporting period.

A number of other institutional investors and hedge funds have also made changes to their positions in the stock. Carderock Capital Management Inc. purchased a new stake in shares of Amazon.com in the 2nd quarter valued at approximately $27,000. Maryland Capital Advisors Inc. grew its stake in shares of Amazon.com by 81.9% during the second quarter. Maryland Capital Advisors Inc. now owns 211 shares of the e-commerce giant’s stock worth $46,000 after purchasing an additional 95 shares in the last quarter. Ryan Investment Management Inc. purchased a new position in Amazon.com in the second quarter valued at $48,000. Cooksen Wealth LLC raised its stake in Amazon.com by 23.5% in the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock valued at $54,000 after buying an additional 47 shares in the last quarter. Finally, PayPay Securities Corp raised its stake in Amazon.com by 62.3% in the third quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant’s stock valued at $55,000 after buying an additional 96 shares in the last quarter. 72.20% of the stock is owned by institutional investors and hedge funds.

Wall Street Analyst Weigh In

A number of research firms have recently commented on AMZN. Citizens Jmp reiterated a “market outperform” rating and issued a $300.00 price objective on shares of Amazon.com in a report on Wednesday, December 3rd. Wall Street Zen downgraded Amazon.com from a “buy” rating to a “hold” rating in a report on Saturday, January 10th. The Goldman Sachs Group raised their price objective on shares of Amazon.com from $290.00 to $300.00 and gave the stock a “buy” rating in a report on Wednesday, January 14th. Loop Capital boosted their price objective on shares of Amazon.com from $300.00 to $360.00 and gave the stock a “buy” rating in a research report on Tuesday, November 18th. Finally, Weiss Ratings reaffirmed a “buy (b)” rating on shares of Amazon.com in a research report on Monday, December 29th. One research analyst has rated the stock with a Strong Buy rating, fifty-four have issued a Buy rating and four have issued a Hold rating to the stock. According to data from MarketBeat, the company has a consensus rating of “Moderate Buy” and an average price target of $295.42.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Several analysts raised price targets and reiterated buy ratings, supporting upside expectations for valuation and growth (TD Cowen, Scotiabank, Arete). TD Cowen raises PT to $315 Scotiabank raises PT to $300 Arete raises PT to $283
• Positive Sentiment: Amazon is being highlighted as a leading AI beneficiary (Bernstein notes a strong AI bull case) and continues to roll out AI products—most notably a Health AI assistant for One Medical—which supports AWS/AI growth narratives. Bernstein: AMZN strong AI bull case Amazon launches AI tool for One Medical
• Positive Sentiment: Brick-and-mortar expansion: Amazon plans its largest-ever retail/fulfillment “big-box” store in the Chicago suburbs, signaling new omnichannel scale and potentially faster local fulfillment. WSJ: Amazon launching largest-ever store
• Neutral Sentiment: Amazon set its Q4 2025 earnings webcast for Feb. 5 — a near-term catalyst where guidance and AWS commentary could move the stock. Earnings webcast Feb. 5
• Neutral Sentiment: Market commentators (e.g., Jim Cramer) note potential rotation back into the Magnificent Seven over time — a thematic tailwind but not immediate. Cramer: Mag 7 rotation possible
• Negative Sentiment: Reports say Amazon plans another round of corporate job cuts next week as it pursues roughly 30,000 white‑collar reductions — a sign of cost-cutting but also of internal pressure on growth and morale. That pushed some investor caution. Reuters: Amazon plans more corporate job cuts NYPost: More job cuts planned
• Negative Sentiment: Some sell‑side and technical warnings: Raymond James trimmed its target citing agentic commerce headwinds, Rothschild & Co Redburn lowered its PT to $230, and chart-focused pieces flagged a risky technical pattern — all factors that can dampen near-term upside. Raymond James trims target Rothschild lowers PT to $230 Invezz: technical warning
• Negative Sentiment: Institutional activity: Cypress Funds trimmed its Amazon stake, a small but visible sign of portfolio rebalancing. Cypress Funds trims stake

Amazon.com Price Performance

Shares of NASDAQ:AMZN opened at $234.34 on Friday. Amazon.com, Inc. has a one year low of $161.38 and a one year high of $258.60. The stock has a market capitalization of $2.51 trillion, a price-to-earnings ratio of 33.10, a PEG ratio of 1.45 and a beta of 1.37. The company has a 50-day simple moving average of $231.59 and a 200-day simple moving average of $228.89. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.80 and a current ratio of 1.01.

Amazon.com (NASDAQ:AMZN) last released its quarterly earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.57 by $0.38. The firm had revenue of $180.17 billion for the quarter, compared to analyst estimates of $177.53 billion. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The business’s revenue was up 13.4% on a year-over-year basis. During the same quarter last year, the company posted $1.43 earnings per share. On average, analysts predict that Amazon.com, Inc. will post 6.31 EPS for the current year.

Insider Buying and Selling

In other news, Director Daniel P. Huttenlocher sold 1,237 shares of the business’s stock in a transaction that occurred on Thursday, November 20th. The stock was sold at an average price of $226.61, for a total value of $280,316.57. Following the transaction, the director owned 26,148 shares of the company’s stock, valued at approximately $5,925,398.28. The trade was a 4.52% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, CEO Matthew S. Garman sold 17,768 shares of the company’s stock in a transaction that occurred on Friday, November 21st. The stock was sold at an average price of $216.90, for a total value of $3,853,879.20. Following the sale, the chief executive officer owned 6,273 shares of the company’s stock, valued at $1,360,613.70. This trade represents a 73.91% decrease in their position. The SEC filing for this sale provides additional information. In the last ninety days, insiders sold 79,734 shares of company stock worth $18,534,017. 9.70% of the stock is currently owned by insiders.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.