Endeavor Private Wealth Inc. Grows Stock Position in Apple Inc. $AAPL

Endeavor Private Wealth Inc. raised its position in Apple Inc. (NASDAQ:AAPL) by 39.6% during the 3rd quarter, according to its most recent filing with the SEC. The firm owned 12,138 shares of the iPhone maker’s stock after buying an additional 3,441 shares during the quarter. Endeavor Private Wealth Inc.’s holdings in Apple were worth $3,091,000 as of its most recent filing with the SEC.

Several other hedge funds also recently made changes to their positions in the company. Financial Futures Ltd Liability Co. increased its position in Apple by 13.2% during the second quarter. Financial Futures Ltd Liability Co. now owns 3,552 shares of the iPhone maker’s stock worth $729,000 after buying an additional 415 shares in the last quarter. Monarch Capital Management Inc. boosted its stake in shares of Apple by 4.6% during the second quarter. Monarch Capital Management Inc. now owns 66,967 shares of the iPhone maker’s stock valued at $13,740,000 after acquiring an additional 2,920 shares during the last quarter. American National Bank & Trust boosted its stake in shares of Apple by 2.4% during the second quarter. American National Bank & Trust now owns 195,482 shares of the iPhone maker’s stock valued at $40,107,000 after acquiring an additional 4,543 shares during the last quarter. Riverwater Partners LLC increased its position in Apple by 17.9% during the 2nd quarter. Riverwater Partners LLC now owns 5,404 shares of the iPhone maker’s stock worth $1,109,000 after purchasing an additional 819 shares in the last quarter. Finally, Highland Capital Management LLC raised its stake in Apple by 2.2% in the 3rd quarter. Highland Capital Management LLC now owns 397,834 shares of the iPhone maker’s stock valued at $101,301,000 after purchasing an additional 8,446 shares during the last quarter. Institutional investors and hedge funds own 67.73% of the company’s stock.

Insider Activity at Apple

In other news, insider Chris Kondo sold 3,752 shares of the firm’s stock in a transaction dated Friday, November 7th. The stock was sold at an average price of $271.23, for a total value of $1,017,654.96. Following the transaction, the insider directly owned 15,098 shares in the company, valued at $4,095,030.54. This trade represents a 19.90% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. 0.06% of the stock is currently owned by company insiders.

Key Headlines Impacting Apple

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Multiple reports say Apple will turn Siri into a ChatGPT-style chatbot (reportedly using Google’s Gemini) later this year — a major AI product pivot that could re-accelerate services engagement and investor sentiment. Bloomberg: Apple to revamp Siri as a built-in chatbot
• Positive Sentiment: Reports that Apple is developing an AI wearable “pin” (screenless assistant) and racing to match OpenAI/others add another potential new hardware revenue stream and extend Apple’s AI narrative. Product optionality tends to support higher multiples if execution follows. TechCrunch: Apple developing an AI wearable
• Positive Sentiment: Counterpoint/market reports show Apple regained top smartphone share in China with >28% shipment growth in Q4 — a strong regional performance that supports iPhone unit/ASP assumptions going into earnings. Reuters/24/7 Wall St.: Apple’s surge in China
• Positive Sentiment: Analyst support is building: Evercore added Apple to a tactical outperform list and bullish price targets (and other firms reiterated confidence), which can amplify any positive earnings surprise. Evercore reaffirmation / analyst coverage
• Positive Sentiment: MarketBeat and others argue Apple’s sell-off looks oversold technically (RSI at multiyear lows) and fundamentals remain intact — this sets up a potentially asymmetric upside into earnings if results beat. MarketBeat: Sell-off may be overdone
• Neutral Sentiment: Multiple previews and threads outline accounting items and expectations ahead of the Jan. 29 report — important for short-term volatility but outcome-dependent. Zacks: Wall Street earnings expectations
• Neutral Sentiment: Jim Cramer and other commentators are defending Apple/Big Tech exposure and debating the recent pullback — helpful for sentiment but not a direct fundamental driver. CNBC: Jim Cramer on Magnificent Seven
• Neutral Sentiment: Apple/Netflix Best Picture nomination and Funding Circle adding Apple Pay listings are PR/brand positives but unlikely to move the stock materially. Benzinga: Oscar nominations
• Negative Sentiment: Apple asked an Indian court to block the competition authority from seeking global financials in an app-store probe — prolonged regulatory fights could raise compliance costs and create uncertainty in a key growth market. Reuters: Apple asks Indian court to stop antitrust body
• Negative Sentiment: Apple China announced short-term discounts on products — could provide a sales boost but may signal promotional pressure or slowing near-term demand in the region. Reuters: Apple China discounts
• Negative Sentiment: Portfolio moves (e.g., Cypress Funds trimming ~29k shares) and macro shocks (tariff/geopolitical fears linked to market drops) add selling pressure into earnings season. TipRanks: Cypress Funds cuts stake

Apple Stock Performance

NASDAQ:AAPL opened at $248.35 on Friday. The company has a market cap of $3.65 trillion, a P/E ratio of 33.25, a P/E/G ratio of 2.32 and a beta of 1.09. The firm’s 50 day moving average is $269.93 and its two-hundred day moving average is $249.53. Apple Inc. has a fifty-two week low of $169.21 and a fifty-two week high of $288.62. The company has a quick ratio of 0.86, a current ratio of 0.89 and a debt-to-equity ratio of 1.06.

Apple (NASDAQ:AAPL) last announced its quarterly earnings data on Thursday, October 30th. The iPhone maker reported $1.85 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.74 by $0.11. The company had revenue of $102.47 billion during the quarter, compared to analysts’ expectations of $101.65 billion. Apple had a net margin of 26.92% and a return on equity of 164.05%. The business’s quarterly revenue was up 8.7% compared to the same quarter last year. During the same period in the previous year, the company earned $1.64 EPS. Analysts expect that Apple Inc. will post 7.28 EPS for the current year.

Apple Dividend Announcement

The company also recently declared a quarterly dividend, which was paid on Thursday, November 13th. Shareholders of record on Monday, November 10th were paid a dividend of $0.26 per share. The ex-dividend date was Monday, November 10th. This represents a $1.04 annualized dividend and a yield of 0.4%. Apple’s dividend payout ratio is currently 13.92%.

Analyst Upgrades and Downgrades

Several equities research analysts have issued reports on AAPL shares. Bank of America raised their price target on shares of Apple from $270.00 to $320.00 and gave the stock a “buy” rating in a research note on Wednesday, October 29th. Wedbush reissued an “outperform” rating and set a $350.00 price objective on shares of Apple in a research note on Monday, January 12th. DA Davidson raised their target price on shares of Apple from $250.00 to $270.00 and gave the stock a “neutral” rating in a research report on Friday, October 31st. Evercore ISI reiterated an “outperform” rating and issued a $330.00 price target on shares of Apple in a report on Tuesday. Finally, Loop Capital reissued a “buy” rating and set a $325.00 price target (up previously from $315.00) on shares of Apple in a research note on Tuesday, December 2nd. One investment analyst has rated the stock with a Strong Buy rating, twenty have issued a Buy rating, twelve have issued a Hold rating and one has issued a Sell rating to the stock. Based on data from MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and a consensus target price of $281.70.

Apple Profile

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.