Leafly (OTC:LFLY) and Ceridian HCM (NYSE:CDAY) Critical Survey

Risk and Volatility

Ceridian HCM has a beta of 1.38, indicating that its stock price is 38% more volatile than the S&P 500. Comparatively, Leafly has a beta of 1.12, indicating that its stock price is 12% more volatile than the S&P 500.

Profitability

This table compares Ceridian HCM and Leafly’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Ceridian HCM	0.28%	2.03%	0.51%
Leafly	-14.65%	N/A	-25.26%

Earnings & Valuation

This table compares Ceridian HCM and Leafly”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Ceridian HCM	$1.45 billion	7.44	-$73.40 million	$0.03	2,303.33
Leafly	$35.87 million	3.24	-$9.50 million	($1.60)	-23.13

Leafly has lower revenue, but higher earnings than Ceridian HCM. Leafly is trading at a lower price-to-earnings ratio than Ceridian HCM, indicating that it is currently the more affordable of the two stocks.

Insider and Institutional Ownership

15.6% of Leafly shares are owned by institutional investors. 4.5% of Ceridian HCM shares are owned by company insiders. Comparatively, 6.9% of Leafly shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Summary

Ceridian HCM beats Leafly on 8 of the 11 factors compared between the two stocks.

About Ceridian HCM

Ceridian HCM Holding Inc., together with its subsidiaries, operates as a human capital management (HCM) software company in the United States, Canada, and internationally. It offers Dayforce, a cloud HCM platform that provides human resources, payroll, benefits, workforce management, and talent management functionality; and Powerpay, a cloud HR and payroll solution for the small business market. The company also provides Bureau solutions for payroll and payroll-related services. It sells its solutions through direct sales force and third-party channels. The company was incorporated in 2013 and is headquartered in Minneapolis, Minnesota.

About Leafly

Leafly Holdings, Inc. owns and operates a platform to provide consumers with cannabis information and connects consumers to cannabis brands and licensed retailers. The company offers subscription-based marketplace listings, digital advertising solutions, and software as a service-based tools to cannabis retailers; and information, reviews, menus, and ordering and delivery options to its audience through its website and mobile applications. Leafly Holdings, Inc. was founded in 2010 and is headquartered in Seattle, Washington.