ServiceNow (NYSE:NOW) Price Target Lowered to $235.00 at Citigroup

ServiceNow (NYSE:NOW) had its target price reduced by Citigroup from $250.60 to $235.00 in a report published on Thursday morning,Benzinga reports. They currently have a buy rating on the information technology services provider’s stock.

NOW has been the subject of several other research reports. Guggenheim upgraded shares of ServiceNow from a “sell” rating to a “neutral” rating in a research note on Tuesday, December 16th. Capital One Financial dropped their target price on shares of ServiceNow from $188.00 to $161.00 and set an “overweight” rating for the company in a report on Friday, January 16th. KeyCorp reissued an “underweight” rating on shares of ServiceNow in a research note on Friday, January 9th. UBS Group set a $175.00 price target on ServiceNow in a report on Wednesday. Finally, Arete Research set a $200.00 price objective on ServiceNow in a report on Tuesday, January 6th. Two investment analysts have rated the stock with a Strong Buy rating, thirty-two have assigned a Buy rating, five have assigned a Hold rating and two have assigned a Sell rating to the stock. According to data from MarketBeat.com, ServiceNow presently has a consensus rating of “Moderate Buy” and an average target price of $210.69.

ServiceNow Trading Up 2.6%

NYSE:NOW opened at $128.56 on Thursday. ServiceNow has a 1 year low of $123.78 and a 1 year high of $239.62. The company has a debt-to-equity ratio of 0.13, a quick ratio of 1.06 and a current ratio of 1.06. The stock has a fifty day moving average price of $154.23 and a two-hundred day moving average price of $173.83. The stock has a market capitalization of $133.50 billion, a price-to-earnings ratio of 77.73, a PEG ratio of 2.16 and a beta of 0.98.

Insider Activity

In other news, Director Lawrence Jackson sold 1,325 shares of the business’s stock in a transaction on Friday, November 28th. The stock was sold at an average price of $162.04, for a total value of $214,708.30. Following the completion of the transaction, the director directly owned 1,615 shares of the company’s stock, valued at $261,701.06. The trade was a 45.07% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available through the SEC website. Also, insider Paul Fipps sold 1,525 shares of the company’s stock in a transaction on Tuesday, November 18th. The shares were sold at an average price of $163.51, for a total value of $249,352.75. Following the completion of the sale, the insider owned 2,705 shares in the company, valued at $442,294.55. This represents a 36.05% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 15,310 shares of company stock worth $2,533,585 in the last quarter. 0.34% of the stock is currently owned by corporate insiders.

Institutional Investors Weigh In On ServiceNow

A number of hedge funds and other institutional investors have recently modified their holdings of NOW. Brighton Jones LLC raised its holdings in ServiceNow by 1.1% in the 4th quarter. Brighton Jones LLC now owns 2,753 shares of the information technology services provider’s stock valued at $2,919,000 after acquiring an additional 30 shares during the last quarter. Sivia Capital Partners LLC grew its position in shares of ServiceNow by 4.2% in the second quarter. Sivia Capital Partners LLC now owns 837 shares of the information technology services provider’s stock valued at $861,000 after purchasing an additional 34 shares during the period. AdvisorNet Financial Inc grew its position in shares of ServiceNow by 39.7% in the second quarter. AdvisorNet Financial Inc now owns 218 shares of the information technology services provider’s stock valued at $224,000 after purchasing an additional 62 shares during the period. Accurate Wealth Management LLC increased its stake in ServiceNow by 36.1% in the second quarter. Accurate Wealth Management LLC now owns 441 shares of the information technology services provider’s stock valued at $427,000 after purchasing an additional 117 shares during the last quarter. Finally, Financial Management Professionals Inc. lifted its position in ServiceNow by 38.8% during the second quarter. Financial Management Professionals Inc. now owns 68 shares of the information technology services provider’s stock worth $70,000 after buying an additional 19 shares during the period. 87.18% of the stock is currently owned by hedge funds and other institutional investors.

More ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Company pushes AI and partner momentum — ServiceNow announced expansions to its channel and partner programs and deeper OpenAI integration to run agentic AI across workflows, signaling product differentiation and stronger enterprise AI adoption prospects. ServiceNow Beefs Up Channel Program With AI Emphasis ServiceNow Taps OpenAI to Run Agentic AI Across Enterprise Workflows
• Positive Sentiment: Analyst support remains — BTIG reaffirmed a “buy” with a $200 PT (significant upside vs. current levels), providing an institutional positive signal even as other firms adjust targets. BTIG Reaffirms Buy on ServiceNow
• Positive Sentiment: Investor and media attention increased — Jim Cramer mentioned ServiceNow’s earnings and an active investor (Malcolm Ethridge) publicly increased his position, which can attract flows and short-term buying interest. Jim Cramer Mentions ServiceNow Trade Tracker: Malcolm Ethridge buys more ServiceNow
• Neutral Sentiment: Analyst and media coverage intensity — Zacks and other outlets note elevated investor searches and compare NOW to peers (e.g., Adobe), highlighting interest but not offering new fundamental data. Investors Heavily Search ServiceNow
• Negative Sentiment: Several firms trimmed price targets — BMO cut its PT to $175 and Mizuho cut to $190 (both still have positive/Outperform stances), and Citigroup lowered its PT to $235. These reductions reflect more cautious near-term expectations and could weigh on valuation sentiment. BMO Lowers PT on ServiceNow Mizuho Lowers PT on ServiceNow Citigroup Lowers PT on ServiceNow
• Negative Sentiment: Longer-term performance concerns persist — commentary on why NOW underperformed in 2025 (stock split, costly acquisition, investor skepticism) continues to temper enthusiasm and could limit multiple expansion until growth or margin signals improve. Why Stock-Split Stock ServiceNow Slumped in 2025

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.