V Prem Et Al Watsa Acquires 1,837,686 Shares of Under Armour (NYSE:UA) Stock

Under Armour, Inc. (NYSE:UA) major shareholder V Prem Et Al Watsa bought 1,837,686 shares of the business’s stock in a transaction on Friday, January 16th. The stock was bought at an average price of $5.60 per share, with a total value of $10,291,041.60. Following the transaction, the insider owned 11,295,041 shares in the company, valued at approximately $63,252,229.60. This represents a 19.43% increase in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this link. Large shareholders that own more than 10% of a company’s stock are required to disclose their transactions with the SEC.

V Prem Et Al Watsa also recently made the following trade(s):

• On Wednesday, January 21st, V Prem Et Al Watsa purchased 5,000,000 shares of Under Armour stock. The shares were bought at an average price of $5.89 per share, for a total transaction of $29,450,000.00.
• On Tuesday, January 20th, V Prem Et Al Watsa purchased 1,769,581 shares of Under Armour stock. The stock was bought at an average cost of $5.62 per share, for a total transaction of $9,945,045.22.
• On Tuesday, December 30th, V Prem Et Al Watsa acquired 13,182,469 shares of Under Armour stock. The shares were purchased at an average cost of $5.12 per share, with a total value of $67,494,241.28.
• On Monday, December 29th, V Prem Et Al Watsa bought 2,497,826 shares of Under Armour stock. The stock was purchased at an average price of $4.66 per share, for a total transaction of $11,639,869.16.
• On Friday, December 26th, V Prem Et Al Watsa bought 1,385,850 shares of Under Armour stock. The stock was purchased at an average cost of $4.58 per share, for a total transaction of $6,347,193.00.
• On Wednesday, December 24th, V Prem Et Al Watsa purchased 1,313,881 shares of Under Armour stock. The shares were purchased at an average price of $4.55 per share, with a total value of $5,978,158.55.
• On Tuesday, December 23rd, V Prem Et Al Watsa purchased 2,745,253 shares of Under Armour stock. The stock was purchased at an average cost of $4.51 per share, with a total value of $12,381,091.03.
• On Monday, December 22nd, V Prem Et Al Watsa acquired 7,739,154 shares of Under Armour stock. The stock was purchased at an average price of $4.48 per share, for a total transaction of $34,671,409.92.

Under Armour Price Performance

Shares of UA opened at $6.15 on Friday. The company has a debt-to-equity ratio of 0.32, a quick ratio of 1.10 and a current ratio of 1.69. The firm has a market cap of $2.64 billion, a PE ratio of -29.29 and a beta of 1.73. The firm’s 50 day moving average price is $4.70 and its 200 day moving average price is $5.03. Under Armour, Inc. has a twelve month low of $3.95 and a twelve month high of $7.85.

Under Armour (NYSE:UA) last posted its earnings results on Thursday, November 6th. The company reported $0.04 EPS for the quarter, topping the consensus estimate of $0.02 by $0.02. Under Armour had a negative net margin of 1.74% and a positive return on equity of 1.27%. The company had revenue of $1.33 billion during the quarter, compared to the consensus estimate of $1.31 billion. Under Armour has set its FY 2026 guidance at 0.030-0.050 EPS.

Key Headlines Impacting Under Armour

Here are the key news stories impacting Under Armour this week:

• Positive Sentiment: Large insider accumulation by V. Prem Watsa — Watsa (and related entities) disclosed multiple recent purchases, including a 5.0M-share buy on Jan. 21 and additional buys totaling millions of shares over December–January, increasing his stake substantially; insider buying can be read as a vote of confidence in the company’s outlook. MarketBeat Insider Report
• Positive Sentiment: Fairfax Financial purchased roughly $49.7M of UA shares — another institutional-sized buy that supports demand and may sustain near-term upside. Investing.com Article
• Neutral Sentiment: Retail marketing/discounts: promotional coverage of discounted footwear may boost short-term sales but is not material to fundamentals unless prolonged. MSN Product Deal
• Negative Sentiment: Investigation into a reported data breach — Under Armour says it is investigating claims after millions of customer records were posted to a hacker forum; the company reports no evidence so far of stolen financial data or passwords, but the incident raises potential reputational, remediation and regulatory risks. TechCrunch Coverage
• Negative Sentiment: Scope reported at up to ~72M email records by security trackers — if confirmed, the size of the exposure could attract regulatory scrutiny and customer churn even if payment data wasn’t involved. Expect follow-up disclosures and potential volatility. NYPost Report

Institutional Inflows and Outflows

A number of hedge funds and other institutional investors have recently bought and sold shares of the company. American Century Companies Inc. increased its position in Under Armour by 12.0% during the second quarter. American Century Companies Inc. now owns 3,508,113 shares of the company’s stock worth $22,768,000 after acquiring an additional 375,548 shares during the period. BDT Capital Partners LLC grew its position in Under Armour by 4.9% in the 2nd quarter. BDT Capital Partners LLC now owns 62,463,879 shares of the company’s stock worth $405,391,000 after purchasing an additional 2,898,561 shares during the last quarter. Norges Bank bought a new position in shares of Under Armour during the 2nd quarter worth about $18,920,000. Concurrent Investment Advisors LLC increased its holdings in shares of Under Armour by 380.4% during the 2nd quarter. Concurrent Investment Advisors LLC now owns 246,519 shares of the company’s stock worth $1,600,000 after purchasing an additional 195,208 shares during the period. Finally, SG Americas Securities LLC acquired a new position in shares of Under Armour during the third quarter valued at about $1,532,000. 36.35% of the stock is currently owned by institutional investors and hedge funds.

Wall Street Analyst Weigh In

Separately, Weiss Ratings restated a “sell (e+)” rating on shares of Under Armour in a report on Monday, December 29th. One analyst has rated the stock with a Sell rating, According to data from MarketBeat, the company has a consensus rating of “Sell”.

About Under Armour

Under Armour, Inc is a global designer, marketer and distributor of branded performance apparel, footwear and accessories. The company’s product portfolio spans a wide range of athletic categories, including running, training, basketball, outdoor and golf, with specialized lines for men, women and youth. Under Armour emphasizes innovative fabrics and technologies designed to enhance athletic performance, such as moisture-wicking HeatGear®, cold-weather ColdGear® and UV-protective UA Tech™ materials.

The company was founded in 1996 by former University of Maryland football captain Kevin Plank, who sought to create a superior moisture-wicking T-shirt to keep athletes cool and dry.