V Prem Et Al Watsa Purchases 5,000,000 Shares of Under Armour (NYSE:UA) Stock

Under Armour, Inc. (NYSE:UA) major shareholder V Prem Et Al Watsa acquired 5,000,000 shares of the company’s stock in a transaction that occurred on Wednesday, January 21st. The stock was purchased at an average cost of $5.89 per share, with a total value of $29,450,000.00. Following the acquisition, the insider directly owned 18,064,622 shares of the company’s stock, valued at $106,400,623.58. This trade represents a 38.27% increase in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. Major shareholders that own 10% or more of a company’s shares are required to disclose their sales and purchases with the SEC.

V Prem Et Al Watsa also recently made the following trade(s):

• On Friday, January 16th, V Prem Et Al Watsa bought 1,837,686 shares of Under Armour stock. The shares were purchased at an average cost of $5.60 per share, for a total transaction of $10,291,041.60.
• On Tuesday, January 20th, V Prem Et Al Watsa purchased 1,769,581 shares of Under Armour stock. The stock was purchased at an average cost of $5.62 per share, with a total value of $9,945,045.22.
• On Tuesday, December 30th, V Prem Et Al Watsa purchased 13,182,469 shares of Under Armour stock. The shares were purchased at an average price of $5.12 per share, with a total value of $67,494,241.28.
• On Monday, December 29th, V Prem Et Al Watsa purchased 2,497,826 shares of Under Armour stock. The shares were purchased at an average cost of $4.66 per share, for a total transaction of $11,639,869.16.
• On Friday, December 26th, V Prem Et Al Watsa acquired 1,385,850 shares of Under Armour stock. The stock was acquired at an average price of $4.58 per share, for a total transaction of $6,347,193.00.
• On Wednesday, December 24th, V Prem Et Al Watsa acquired 1,313,881 shares of Under Armour stock. The stock was acquired at an average price of $4.55 per share, with a total value of $5,978,158.55.
• On Tuesday, December 23rd, V Prem Et Al Watsa bought 2,745,253 shares of Under Armour stock. The stock was acquired at an average price of $4.51 per share, for a total transaction of $12,381,091.03.
• On Monday, December 22nd, V Prem Et Al Watsa purchased 7,739,154 shares of Under Armour stock. The stock was acquired at an average cost of $4.48 per share, for a total transaction of $34,671,409.92.

Under Armour Stock Performance

NYSE UA opened at $6.15 on Friday. The stock has a fifty day simple moving average of $4.70 and a 200-day simple moving average of $5.03. The company has a current ratio of 1.69, a quick ratio of 1.10 and a debt-to-equity ratio of 0.32. The stock has a market cap of $2.64 billion, a PE ratio of -29.29 and a beta of 1.73. Under Armour, Inc. has a twelve month low of $3.95 and a twelve month high of $7.85.

Under Armour (NYSE:UA) last posted its earnings results on Thursday, November 6th. The company reported $0.04 EPS for the quarter, beating analysts’ consensus estimates of $0.02 by $0.02. Under Armour had a negative net margin of 1.74% and a positive return on equity of 1.27%. The company had revenue of $1.33 billion for the quarter, compared to analysts’ expectations of $1.31 billion. Under Armour has set its FY 2026 guidance at 0.030-0.050 EPS.

Key Under Armour News

Here are the key news stories impacting Under Armour this week:

• Positive Sentiment: Large insider accumulation by V. Prem Watsa — Watsa (and related entities) disclosed multiple recent purchases, including a 5.0M-share buy on Jan. 21 and additional buys totaling millions of shares over December–January, increasing his stake substantially; insider buying can be read as a vote of confidence in the company’s outlook. MarketBeat Insider Report
• Positive Sentiment: Fairfax Financial purchased roughly $49.7M of UA shares — another institutional-sized buy that supports demand and may sustain near-term upside. Investing.com Article
• Neutral Sentiment: Retail marketing/discounts: promotional coverage of discounted footwear may boost short-term sales but is not material to fundamentals unless prolonged. MSN Product Deal
• Negative Sentiment: Investigation into a reported data breach — Under Armour says it is investigating claims after millions of customer records were posted to a hacker forum; the company reports no evidence so far of stolen financial data or passwords, but the incident raises potential reputational, remediation and regulatory risks. TechCrunch Coverage
• Negative Sentiment: Scope reported at up to ~72M email records by security trackers — if confirmed, the size of the exposure could attract regulatory scrutiny and customer churn even if payment data wasn’t involved. Expect follow-up disclosures and potential volatility. NYPost Report

Analysts Set New Price Targets

Separately, Weiss Ratings restated a “sell (e+)” rating on shares of Under Armour in a research report on Monday, December 29th. One equities research analyst has rated the stock with a Sell rating, According to MarketBeat, Under Armour has a consensus rating of “Sell”.

Institutional Investors Weigh In On Under Armour

A number of hedge funds have recently added to or reduced their stakes in the business. AQR Capital Management LLC grew its stake in shares of Under Armour by 247.3% in the first quarter. AQR Capital Management LLC now owns 98,632 shares of the company’s stock worth $587,000 after acquiring an additional 70,231 shares in the last quarter. Goldman Sachs Group Inc. boosted its holdings in Under Armour by 34.4% in the first quarter. Goldman Sachs Group Inc. now owns 388,256 shares of the company’s stock valued at $2,310,000 after purchasing an additional 99,402 shares during the period. Wealth Enhancement Advisory Services LLC grew its stake in Under Armour by 152.5% during the 2nd quarter. Wealth Enhancement Advisory Services LLC now owns 38,566 shares of the company’s stock worth $261,000 after purchasing an additional 23,295 shares in the last quarter. UMB Bank n.a. increased its holdings in Under Armour by 361.9% during the 2nd quarter. UMB Bank n.a. now owns 4,102 shares of the company’s stock worth $27,000 after purchasing an additional 3,214 shares during the period. Finally, GAMMA Investing LLC raised its position in Under Armour by 98.4% in the 2nd quarter. GAMMA Investing LLC now owns 10,997 shares of the company’s stock valued at $71,000 after purchasing an additional 5,455 shares in the last quarter. 36.35% of the stock is currently owned by institutional investors and hedge funds.

About Under Armour

Under Armour, Inc is a global designer, marketer and distributor of branded performance apparel, footwear and accessories. The company’s product portfolio spans a wide range of athletic categories, including running, training, basketball, outdoor and golf, with specialized lines for men, women and youth. Under Armour emphasizes innovative fabrics and technologies designed to enhance athletic performance, such as moisture-wicking HeatGear®, cold-weather ColdGear® and UV-protective UA Tech™ materials.

The company was founded in 1996 by former University of Maryland football captain Kevin Plank, who sought to create a superior moisture-wicking T-shirt to keep athletes cool and dry.