Wix.com (NASDAQ:WIX) Given New $125.00 Price Target at Citizens Jmp

Wix.com (NASDAQ:WIX) had its price target cut by Citizens Jmp from $185.00 to $125.00 in a research report released on Thursday morning,Benzinga reports. They currently have a market outperform rating on the information services provider’s stock.

Several other research analysts have also recently weighed in on WIX. Morgan Stanley lowered their price objective on Wix.com from $181.00 to $160.00 and set an “overweight” rating on the stock in a research report on Thursday, January 15th. UBS Group restated an “overweight” rating on shares of Wix.com in a research note on Thursday, December 11th. Citigroup dropped their price objective on shares of Wix.com from $197.00 to $150.00 and set a “buy” rating for the company in a research note on Thursday, November 20th. Evercore ISI decreased their target price on shares of Wix.com from $250.00 to $160.00 and set an “outperform” rating on the stock in a research report on Thursday, November 20th. Finally, Wall Street Zen cut shares of Wix.com from a “buy” rating to a “hold” rating in a report on Saturday, November 22nd. Two equities research analysts have rated the stock with a Strong Buy rating, eighteen have assigned a Buy rating, two have issued a Hold rating and one has issued a Sell rating to the stock. Based on data from MarketBeat.com, Wix.com currently has an average rating of “Moderate Buy” and an average price target of $163.86.

Wix.com Trading Up 6.0%

Shares of NASDAQ WIX opened at $84.56 on Thursday. The firm has a market cap of $4.74 billion, a P/E ratio of 36.14, a price-to-earnings-growth ratio of 2.51 and a beta of 1.42. The business’s 50 day moving average is $99.38 and its 200-day moving average is $129.71. Wix.com has a 1-year low of $75.00 and a 1-year high of $247.11.

Institutional Inflows and Outflows

A number of hedge funds and other institutional investors have recently added to or reduced their stakes in the stock. Westside Investment Management Inc. raised its holdings in shares of Wix.com by 100.0% in the 3rd quarter. Westside Investment Management Inc. now owns 154 shares of the information services provider’s stock worth $27,000 after purchasing an additional 77 shares during the period. Flagship Harbor Advisors LLC purchased a new stake in Wix.com in the fourth quarter worth $27,000. Geneos Wealth Management Inc. increased its position in Wix.com by 632.4% in the first quarter. Geneos Wealth Management Inc. now owns 249 shares of the information services provider’s stock worth $41,000 after buying an additional 215 shares during the last quarter. National Bank of Canada FI bought a new stake in shares of Wix.com in the third quarter valued at $54,000. Finally, Blue Trust Inc. lifted its position in shares of Wix.com by 47.8% during the 2nd quarter. Blue Trust Inc. now owns 408 shares of the information services provider’s stock valued at $65,000 after buying an additional 132 shares during the last quarter. 81.52% of the stock is currently owned by hedge funds and other institutional investors.

Wix.com News Roundup

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Wix launched “Harmony,” an AI-powered website builder that blends natural-language creation with pixel-perfect design — investors see this as a product-led growth catalyst for new user acquisition and higher ARPU over time. Wix Unveils Harmony
• Positive Sentiment: Wix will air a Super Bowl LX commercial (Feb 8) promoting Harmony — large-scale brand exposure that could accelerate sign-ups and conversion if the campaign resonates. Wix Returns to the Super Bowl
• Positive Sentiment: A Seeking Alpha note highlights reported ~314% EPS growth versus large multi-quarter price declines — framing Wix as improving fundamentally and potentially attractive to value/mean-reversion buyers. WIX Stock: 314% EPS Growth
• Neutral Sentiment: Options activity shows large speculative/hedged positions (“market whales”) — this can amplify intraday moves but doesn’t indicate directionally whether fundamentals will change. Market Whales and Their Recent Bets on WIX Options
• Neutral Sentiment: The broader analyst landscape remains largely bullish (many buy/overweight ratings and median targets well above the current price), which supports a longer-term upside thesis but leaves room for divergent near-term views. Quiver: Super Bowl & Analyst Notes
• Negative Sentiment: Citizens Jmp cut its price target from $185 to $125 (still a “market outperform”), signaling lowered near-term expectations that can pressure the shares despite the company’s product news. Benzinga: Price Target Cut
• Negative Sentiment: Large Super Bowl media spend raises near-term margin and cash-use questions — if ad ROI is muted, investors may penalize the stock even with strong product messaging. Quiver: Super Bowl Campaign

About Wix.com

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.