Amazon.com, Inc. $AMZN is Vision Capital Management Inc.’s 10th Largest Position

Vision Capital Management Inc. lessened its holdings in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 3.9% in the third quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The institutional investor owned 99,306 shares of the e-commerce giant’s stock after selling 4,075 shares during the quarter. Amazon.com accounts for 2.7% of Vision Capital Management Inc.’s portfolio, making the stock its 10th largest position. Vision Capital Management Inc.’s holdings in Amazon.com were worth $21,805,000 as of its most recent SEC filing.

A number of other institutional investors also recently made changes to their positions in AMZN. Kingswood Wealth Advisors LLC boosted its stake in shares of Amazon.com by 22.0% during the 3rd quarter. Kingswood Wealth Advisors LLC now owns 126,161 shares of the e-commerce giant’s stock valued at $27,701,000 after buying an additional 22,724 shares during the last quarter. Foster & Motley Inc. increased its stake in shares of Amazon.com by 12.8% in the third quarter. Foster & Motley Inc. now owns 3,742 shares of the e-commerce giant’s stock worth $822,000 after buying an additional 426 shares during the last quarter. Strategic Planning Group LLC raised its holdings in Amazon.com by 13.8% in the third quarter. Strategic Planning Group LLC now owns 153,424 shares of the e-commerce giant’s stock valued at $33,687,000 after acquiring an additional 18,600 shares in the last quarter. Creative Capital Management Investments LLC boosted its stake in Amazon.com by 1.9% during the 3rd quarter. Creative Capital Management Investments LLC now owns 9,086 shares of the e-commerce giant’s stock valued at $1,995,000 after acquiring an additional 169 shares during the last quarter. Finally, Citizens National Bank Trust Department grew its holdings in Amazon.com by 7.1% during the 3rd quarter. Citizens National Bank Trust Department now owns 71,794 shares of the e-commerce giant’s stock worth $15,764,000 after acquiring an additional 4,753 shares in the last quarter. 72.20% of the stock is owned by institutional investors and hedge funds.

Insider Transactions at Amazon.com

In related news, CEO Andrew R. Jassy sold 19,872 shares of the stock in a transaction that occurred on Friday, November 21st. The stock was sold at an average price of $216.94, for a total value of $4,311,031.68. Following the completion of the transaction, the chief executive officer directly owned 2,208,310 shares of the company’s stock, valued at $479,070,771.40. This represents a 0.89% decrease in their position. The sale was disclosed in a filing with the SEC, which is available through the SEC website. Also, CEO Douglas J. Herrington sold 22,000 shares of the firm’s stock in a transaction that occurred on Friday, October 31st. The shares were sold at an average price of $250.03, for a total value of $5,500,660.00. Following the completion of the sale, the chief executive officer owned 493,507 shares in the company, valued at approximately $123,391,555.21. This represents a 4.27% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 79,734 shares of company stock worth $18,534,017 in the last quarter. 9.70% of the stock is currently owned by corporate insiders.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Multiple analyst upgrades and bullish commentary lift sentiment — TD Cowen raised its price target (reportedly to $315) and Scotiabank raised its target to $300, while coverage noting substantial upside from consensus targets has pushed expectations higher. Analyst Remains Bullish on Amazon
• Positive Sentiment: Evercore ISI and other strategists highlight accelerating revenue growth from AWS and advertising/retail expansions — a reminder of durable growth drivers that support higher long-term valuations. Expert eyes ‘accelerating’ revenue growth for Amazon
• Positive Sentiment: Amazon is investing in physical retail at scale — plans for its largest-ever “mega” store outside Chicago combine retail and fulfillment, signaling a strategic push to capture grocery and big‑box market share. Amazon Bets Big On Brick-And-Mortar
• Neutral Sentiment: Reminder: Amazon will webcast Q4 2025 results and host its earnings call on Feb. 5 — this will be the immediate fundamental catalyst for guidance and near-term stock direction. Amazon.com to Webcast Fourth-Quarter Results
• Neutral Sentiment: Amazon experiments with new offerings and partnerships (including crypto/NFT retail tie‑ins) that are strategically interesting but unlikely to move near‑term earnings materially. HV-MTL, Amazon & Otherside Join To Bring NFTs To The Retail Audience
• Negative Sentiment: Major layoffs weigh on sentiment — multiple outlets report Amazon will cut ~14,000 additional corporate jobs next week (part of a ~30,000 corporate reduction). That reduces costs but also signals caution and could pressure near‑term revenue/growth expectations and morale. Exclusive: Amazon plans thousands more corporate job cuts
• Negative Sentiment: Some sell‑side notes and bearish commentary (including pessimistic forecasts from boutique research houses) highlight valuation and near‑term technical risks, keeping volatility possible into earnings. Rothschild & Co Redburn Issues Pessimistic Forecast

Amazon.com Price Performance

Shares of NASDAQ AMZN opened at $239.16 on Friday. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.01 and a quick ratio of 0.80. The firm has a market capitalization of $2.56 trillion, a PE ratio of 33.78, a P/E/G ratio of 1.47 and a beta of 1.37. Amazon.com, Inc. has a 1-year low of $161.38 and a 1-year high of $258.60. The business’s fifty day moving average price is $231.68 and its two-hundred day moving average price is $229.00.

Amazon.com (NASDAQ:AMZN) last released its quarterly earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 EPS for the quarter, topping the consensus estimate of $1.57 by $0.38. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The business had revenue of $180.17 billion during the quarter, compared to analyst estimates of $177.53 billion. During the same quarter in the prior year, the firm earned $1.43 earnings per share. The company’s quarterly revenue was up 13.4% on a year-over-year basis. On average, research analysts expect that Amazon.com, Inc. will post 6.31 EPS for the current year.

Wall Street Analyst Weigh In

AMZN has been the topic of a number of recent analyst reports. Cantor Fitzgerald set a $260.00 target price on shares of Amazon.com and gave the company an “overweight” rating in a research note on Thursday, January 8th. Bank of America upped their price objective on Amazon.com from $272.00 to $303.00 and gave the company a “buy” rating in a research note on Wednesday, December 3rd. Jefferies Financial Group reaffirmed a “buy” rating and set a $300.00 target price (up previously from $275.00) on shares of Amazon.com in a report on Monday, January 5th. Wells Fargo & Company reiterated an “overweight” rating and issued a $301.00 price target (up from $295.00) on shares of Amazon.com in a report on Monday, January 12th. Finally, Susquehanna set a $300.00 price objective on Amazon.com and gave the stock a “positive” rating in a research note on Friday, October 31st. One investment analyst has rated the stock with a Strong Buy rating, fifty-four have given a Buy rating and four have assigned a Hold rating to the company. According to MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and a consensus target price of $295.42.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.