ServiceNow (NYSE:NOW) Given New $175.00 Price Target at Jefferies Financial Group

ServiceNow (NYSE:NOW) had its target price trimmed by Jefferies Financial Group from $230.00 to $175.00 in a research report sent to investors on Friday morning,Benzinga reports. The firm currently has a buy rating on the information technology services provider’s stock.

Other research analysts also recently issued research reports about the stock. BTIG Research restated a “buy” rating and issued a $200.00 price target on shares of ServiceNow in a research report on Thursday. Canaccord Genuity Group reaffirmed a “buy” rating and set a $224.00 price target on shares of ServiceNow in a research note on Thursday, October 30th. Zacks Research cut ServiceNow from a “strong-buy” rating to a “hold” rating in a research note on Tuesday, November 11th. Capital One Financial dropped their price objective on ServiceNow from $188.00 to $161.00 and set an “overweight” rating on the stock in a research note on Friday, January 16th. Finally, Weiss Ratings reissued a “hold (c)” rating on shares of ServiceNow in a report on Wednesday, October 8th. Two research analysts have rated the stock with a Strong Buy rating, thirty-two have assigned a Buy rating, five have given a Hold rating and two have assigned a Sell rating to the company. According to data from MarketBeat.com, ServiceNow presently has an average rating of “Moderate Buy” and an average price target of $209.07.

ServiceNow Price Performance

ServiceNow stock opened at $133.09 on Friday. The stock has a 50-day moving average price of $153.50 and a two-hundred day moving average price of $173.31. The company has a current ratio of 1.06, a quick ratio of 1.06 and a debt-to-equity ratio of 0.13. ServiceNow has a 12 month low of $123.78 and a 12 month high of $239.62. The company has a market capitalization of $138.20 billion, a PE ratio of 80.47, a P/E/G ratio of 2.21 and a beta of 0.98.

Insiders Place Their Bets

In related news, Vice Chairman Nicholas Tzitzon sold 2,610 shares of ServiceNow stock in a transaction on Tuesday, November 18th. The shares were sold at an average price of $165.42, for a total value of $431,735.76. Following the transaction, the insider directly owned 15,000 shares of the company’s stock, valued at $2,481,240. The trade was a 14.82% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. Also, CFO Gina Mastantuono sold 2,085 shares of the stock in a transaction that occurred on Friday, November 28th. The stock was sold at an average price of $161.60, for a total value of $336,936.00. Following the completion of the transaction, the chief financial officer directly owned 63,215 shares of the company’s stock, valued at $10,215,544. This represents a 3.19% decrease in their position. The disclosure for this sale is available in the SEC filing. Over the last quarter, insiders have sold 15,310 shares of company stock worth $2,533,585. 0.34% of the stock is owned by corporate insiders.

Institutional Inflows and Outflows

Institutional investors have recently modified their holdings of the business. Kilter Group LLC purchased a new position in ServiceNow in the second quarter worth about $25,000. IAG Wealth Partners LLC boosted its position in shares of ServiceNow by 200.0% during the third quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock valued at $25,000 after buying an additional 18 shares during the last quarter. Noble Wealth Management PBC increased its holdings in ServiceNow by 400.0% in the 4th quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider’s stock worth $25,000 after buying an additional 128 shares in the last quarter. Lodestone Wealth Management LLC bought a new stake in shares of ServiceNow in the fourth quarter worth approximately $26,000. Finally, Albion Financial Group UT boosted its holdings in ServiceNow by 400.0% in the fourth quarter. Albion Financial Group UT now owns 170 shares of the information technology services provider’s stock worth $26,000 after purchasing an additional 136 shares during the last quarter. 87.18% of the stock is currently owned by institutional investors.

Key ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow announced a strategic tie-up with OpenAI to run agentic AI across enterprise workflows — a clear signal that ServiceNow is embedding advanced generative AI into its platform, which supports upside to future product adoption and revenue if enterprise customers deploy these agents. ServiceNow Taps OpenAI to Run Agentic AI Across Enterprise Workflows
• Positive Sentiment: Coverage highlights ServiceNow positioning itself as the “control layer” for enterprise AI execution — framing the company as essential infrastructure for deploying and orchestrating AI at scale, which supports a longer-term revenue narrative. ServiceNow positions itself as the control layer for enterprise AI execution
• Positive Sentiment: ServiceNow expanded partner and channel programs (Build, global partner enhancements, channel AI emphasis) to accelerate AI-agent innovation and go-to-market — these moves can boost ecosystem-led sales and faster customer implementations. ServiceNow Beefs Up Channel Program With AI Emphasis
• Positive Sentiment: Partner wins and integrations (Action1 CMDB sync/patch management; CoreX SPM play) show continued partner traction that can drive incremental deployments. These tactical collaborations support near-term customer momentum. Action1 Partners with ServiceNow to Deliver Real-Time CMDB Synchronization and Autonomous Patch Management
• Positive Sentiment: BTIG reaffirmed a “buy” rating with a $200 target, reiterating bullish views on traction (Now Assist, AI features) — supportive analyst backing that can attract buyers. ServiceNow continues to see strong traction with Now Assist says BTIG
• Neutral Sentiment: Market/press notes and attention pieces explain the intraday move and provide context on volume and recent price action — useful for sentiment but not new fundamental data. ServiceNow (NOW) Stock Is Up, What You Need To Know
• Neutral Sentiment: Zacks pieces summarize Wall Street estimates and the range of analyst views ahead of/after Q4 — these previews set expectations but outcomes will hinge on the actual quarterly report. Curious about ServiceNow (NOW) Q4 Performance? Explore Wall Street Estimates for Key Metrics
• Negative Sentiment: Jefferies cut its price target from $230 to $175 (still a buy) — the lower target reduces some upside expectations and reflects more conservative near-term assumptions. Jefferies price target cut
• Negative Sentiment: Citigroup also trimmed its target (from $250.60 to $235) while keeping a buy — multiple target cuts suggest analysts are reassessing near-term growth or margin assumptions. Citigroup price target cut
• Negative Sentiment: Mizuho lowered expectations for NOW — another cautionary datapoint that may pressure sentiment until ServiceNow reports definitive quarterly results. Mizuho Has Lowered Expectations for ServiceNow

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.