First Citizens Bank & Trust Co. Decreases Stake in Procter & Gamble Company (The) $PG

First Citizens Bank & Trust Co. decreased its holdings in shares of Procter & Gamble Company (The) (NYSE:PG) by 18.9% in the third quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor owned 127,246 shares of the company’s stock after selling 29,628 shares during the quarter. First Citizens Bank & Trust Co.’s holdings in Procter & Gamble were worth $19,551,000 as of its most recent SEC filing.

Several other hedge funds and other institutional investors have also recently modified their holdings of PG. Brighton Jones LLC increased its holdings in shares of Procter & Gamble by 51.5% in the fourth quarter. Brighton Jones LLC now owns 40,068 shares of the company’s stock valued at $6,717,000 after purchasing an additional 13,617 shares during the last quarter. Taylor Financial Group Inc. increased its stake in shares of Procter & Gamble by 10.6% in the 1st quarter. Taylor Financial Group Inc. now owns 2,891 shares of the company’s stock worth $493,000 after acquiring an additional 277 shares during the last quarter. Sivia Capital Partners LLC increased its stake in shares of Procter & Gamble by 19.8% in the 2nd quarter. Sivia Capital Partners LLC now owns 6,144 shares of the company’s stock worth $979,000 after acquiring an additional 1,016 shares during the last quarter. Auxano Advisors LLC raised its holdings in shares of Procter & Gamble by 10.8% during the 2nd quarter. Auxano Advisors LLC now owns 7,315 shares of the company’s stock worth $1,165,000 after acquiring an additional 714 shares during the period. Finally, ST Germain D J Co. Inc. boosted its position in shares of Procter & Gamble by 24.1% during the 2nd quarter. ST Germain D J Co. Inc. now owns 250,368 shares of the company’s stock valued at $39,889,000 after acquiring an additional 48,567 shares during the last quarter. 65.77% of the stock is owned by hedge funds and other institutional investors.

Procter & Gamble Stock Up 0.2%

Shares of NYSE PG opened at $150.19 on Friday. The company has a quick ratio of 0.51, a current ratio of 0.72 and a debt-to-equity ratio of 0.48. The business’s 50 day moving average is $144.72 and its two-hundred day moving average is $150.54. Procter & Gamble Company has a 52-week low of $137.62 and a 52-week high of $179.99. The firm has a market cap of $350.95 billion, a price-to-earnings ratio of 22.25, a PEG ratio of 5.07 and a beta of 0.39.

Procter & Gamble (NYSE:PG) last released its quarterly earnings results on Thursday, January 22nd. The company reported $1.88 EPS for the quarter, topping the consensus estimate of $1.86 by $0.02. The business had revenue of $22.21 billion during the quarter, compared to analyst estimates of $22.36 billion. Procter & Gamble had a return on equity of 32.10% and a net margin of 19.30%.The company’s quarterly revenue was up 1.5% on a year-over-year basis. During the same period last year, the business posted $1.88 earnings per share. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. Research analysts predict that Procter & Gamble Company will post 6.91 EPS for the current year.

Procter & Gamble Dividend Announcement

The firm also recently declared a quarterly dividend, which will be paid on Tuesday, February 17th. Shareholders of record on Friday, January 23rd will be paid a dividend of $1.0568 per share. The ex-dividend date is Friday, January 23rd. This represents a $4.23 dividend on an annualized basis and a yield of 2.8%. Procter & Gamble’s dividend payout ratio is 62.67%.

Insider Activity

In other news, CAO Matthew W. Janzaruk sold 725 shares of the firm’s stock in a transaction that occurred on Thursday, October 30th. The shares were sold at an average price of $149.57, for a total value of $108,438.25. Following the completion of the transaction, the chief accounting officer owned 979 shares of the company’s stock, valued at approximately $146,429.03. This trade represents a 42.55% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which can be accessed through the SEC website. Corporate insiders own 0.20% of the company’s stock.

Analysts Set New Price Targets

PG has been the topic of a number of analyst reports. Dbs Bank raised shares of Procter & Gamble from a “hold” rating to a “buy” rating in a research note on Friday. Raymond James Financial reduced their price target on shares of Procter & Gamble from $185.00 to $175.00 and set an “outperform” rating on the stock in a research report on Monday, October 20th. Bank of America decreased their price objective on Procter & Gamble from $180.00 to $174.00 and set a “buy” rating on the stock in a report on Wednesday, October 8th. Barclays set a $155.00 target price on Procter & Gamble in a research note on Friday, January 16th. Finally, Morgan Stanley set a $175.00 price target on Procter & Gamble in a research note on Monday, October 27th. Fourteen research analysts have rated the stock with a Buy rating and eight have given a Hold rating to the stock. According to MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and a consensus price target of $166.70.

Trending Headlines about Procter & Gamble

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: Q2 EPS beat and guidance maintained — P&G reported adjusted EPS of $1.88, topping estimates and reiterating FY2026 EPS guidance, which supports the company’s cash-return profile and dividend reliability. Procter & Gamble Q2 Earnings Beat Estimates, Organic Sales Flat Y/Y
• Positive Sentiment: JPMorgan upgrade lifts sentiment — JPMorgan moved PG from Neutral to Overweight and raised its $165 price target, giving the stock renewed upward momentum from the buy-side. JPMorgan Upgrade
• Positive Sentiment: Unusually large call buying suggests short-term bullish positioning — heavy call-option volume (241k contracts) points to investor speculation on upside around the earnings/news flow (could amplify near-term moves).
• Neutral Sentiment: Innovation initiatives (premium diapers in China) are longer-term growth plays — P&G is pushing Pampers Prestige (silk fibers) to capture premium demand in China; useful for future mix improvement but not an immediate revenue cure. Procter & Gamble is selling diapers made with silk fibers in China as it leans into luxury
• Neutral Sentiment: Management emphasizing data & technology-led reinvention — new CEO/President highlighted investments to improve targeting and margins; positive strategically but execution will take quarters. Procter & Gamble Says Data and Technology Will Support Company’s Reinvention
• Negative Sentiment: Revenue came up short and organic sales were flat — top-line missed consensus as volumes declined in key categories (razors, diapers) and pricing/mix only partly offset weakness, which is why some investors sold into the print. Procter & Gamble misses revenue estimates due to slower US growth
• Negative Sentiment: Tariff/geopolitical and consumer headwinds flagged — management warned of a challenging external environment (tariffs, geopolitical risk) that could pressure volumes and margins, creating near-term uncertainty. Procter & Gamble falls after warning of challenging consumer and geopolitical environment
• Negative Sentiment: Investor reaction remains mixed — analysts raised some forecasts, but coverage notes the quarter was “mixed” (EPS beat, revenue miss, flat organic sales), so expect muted trading and volatility as the market digests forward commentary. How Investors Are Reacting To Procter & Gamble (PG) Steady Earnings, Softer Guidance And Flat Organic Sales

Procter & Gamble Company Profile

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.