Sportradar Group (NASDAQ:SRAD – Get Free Report) and Leatt (OTCMKTS:LEAT – Get Free Report) are both consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, valuation, risk, analyst recommendations, earnings, dividends and profitability.
Risk & Volatility
Sportradar Group has a beta of 2.01, indicating that its stock price is 101% more volatile than the S&P 500. Comparatively, Leatt has a beta of 0.89, indicating that its stock price is 11% less volatile than the S&P 500.
Earnings & Valuation
This table compares Sportradar Group and Leatt”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Sportradar Group | $1.20 billion | 4.54 | $36.95 million | $0.32 | 56.75 |
| Leatt | $44.03 million | 1.30 | -$2.20 million | $0.36 | 25.44 |
Sportradar Group has higher revenue and earnings than Leatt. Leatt is trading at a lower price-to-earnings ratio than Sportradar Group, indicating that it is currently the more affordable of the two stocks.
Institutional & Insider Ownership
0.6% of Leatt shares are owned by institutional investors. 85.0% of Sportradar Group shares are owned by insiders. Comparatively, 80.0% of Leatt shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.
Analyst Recommendations
This is a breakdown of recent ratings and target prices for Sportradar Group and Leatt, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Sportradar Group | 1 | 3 | 17 | 1 | 2.82 |
| Leatt | 0 | 0 | 0 | 0 | 0.00 |
Sportradar Group presently has a consensus target price of $31.70, indicating a potential upside of 74.56%. Given Sportradar Group’s stronger consensus rating and higher possible upside, equities research analysts plainly believe Sportradar Group is more favorable than Leatt.
Profitability
This table compares Sportradar Group and Leatt’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Sportradar Group | 7.84% | 9.97% | 3.98% |
| Leatt | 4.12% | 5.87% | 4.97% |
Summary
Sportradar Group beats Leatt on 12 of the 15 factors compared between the two stocks.
About Sportradar Group
Sportradar Group AG, together with its subsidiaries, provides sports data services for the sports betting and media industries in the United Kingdom, the United States, Malta, Switzerland, and internationally. Its sports data services to the bookmaking under the Betradar brand name, and to the international media industry under the Sportradar Media Services brand name. The company offers mission-critical software, data, and content to sports leagues and federations, betting operators, and media companies. It also provides sports entertainment, gaming, and sports solutions, as well as live streaming solution for online, mobile, and retail sports betting. In addition, its software solutions address the entire sports betting value chain from traffic generation and advertising technology to the collection, processing, and extrapolation of data and odds, as well as to visualization solutions, risk management, and platform services. Sportradar Group AG was founded in 2001 and is headquartered in Sankt Gallen, Switzerland.
About Leatt
Leatt Corporation designs, develops, markets, and distributes personal protective equipment for participants of motor sports and leisure activities worldwide. The company offers Leatt-Brace system, an injection molded neck protection system designed to prevent injuries to the cervical spine and neck. It also provides helmets for head and brain protection; and body armor products, including chest protectors, full upper body protectors, upper body protection vests, back protectors, knee braces, knee and elbow guards, off-road motorcycle boots, and mountain biking shoes. In addition, the company offers other products, parts, and accessories, such as goggles; toolbelt, duffel, gear, helmet bags, hats, and hydration kits; casual clothing, caps, and sunglasses; and apparel that comprises suits, jackets, jerseys, pants, shorts, socks, and gloves, as well as aftermarket support products. Further, it acts as the original equipment manufacturer for personal protective equipment sold by other brands. The company's products are used by riders of motorcycles, bicycles, snowmobiles, and ATVs. It sells its products to customers through a network of distributors and retailers; and direct to end consumers through digital channels and online store at leatt.com. The company was formerly known as Treadzone, Inc. and changed its name to Leatt Corporation in May 2005. The company was founded in 2001 and is headquartered in Durbanville, South Africa.
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