Yunji (NASDAQ:YJ) and PSQ (NYSE:PSQH) Critical Comparison

PSQ (NYSE:PSQH) and Yunji (NASDAQ:YJ) are both small-cap retail/wholesale companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, earnings, risk, valuation, analyst recommendations, profitability and institutional ownership.

Earnings and Valuation

This table compares PSQ and Yunji”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
PSQ	$23.20 million	2.10	-$57.69 million	($1.20)	-0.88
Yunji	$57.22 million	0.11	-$16.86 million	($3.44)	-0.37

Yunji has higher revenue and earnings than PSQ. PSQ is trading at a lower price-to-earnings ratio than Yunji, indicating that it is currently the more affordable of the two stocks.

Risk and Volatility

PSQ has a beta of 0.06, meaning that its share price is 94% less volatile than the S&P 500. Comparatively, Yunji has a beta of -0.01, meaning that its share price is 101% less volatile than the S&P 500.

Institutional and Insider Ownership

17.3% of PSQ shares are owned by institutional investors. 22.1% of PSQ shares are owned by insiders. Comparatively, 45.3% of Yunji shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Analyst Ratings

This is a breakdown of recent ratings and price targets for PSQ and Yunji, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
PSQ	1	0	1	0	2.00
Yunji	1	0	0	0	1.00

PSQ currently has a consensus target price of $3.50, indicating a potential upside of 232.70%. Given PSQ’s stronger consensus rating and higher possible upside, equities research analysts plainly believe PSQ is more favorable than Yunji.

Profitability

This table compares PSQ and Yunji’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
PSQ	-178.95%	-184.74%	-62.82%
Yunji	N/A	N/A	N/A

About PSQ

PSQ Holdings, Inc., together with its subsidiaries, operates an online marketplace through advertising and eCommerce in the United States. It operates through two segments, Marketplace and Brands segments. The PSQ platform is accessible through its mobile application and website. The company also sells diapers and wipes to mothers online under the EveryLife brand name. PSQ Holdings, Inc. is headquartered in West Palm Beach, Florida.

About Yunji

Yunji Inc., together with its subsidiaries, operates a social e-commerce platform in the People's Republic of China. It offers a range of product categories that cater various daily needs of users and their households, including beauty and personal care, household goods, cloths, food and fresh produce, computer and electronics, apparel, bags and cases, baby and maternity products, and home appliances. The company was founded in 2015 and is headquartered in Hangzhou, the People's Republic of China.