Amazon.com (NASDAQ:AMZN) Given Buy Rating at Royal Bank Of Canada

Royal Bank Of Canada reaffirmed their buy rating on shares of Amazon.com (NASDAQ:AMZN) in a report published on Monday morning,MarketScreener reports.

Several other equities analysts have also issued reports on AMZN. Wolfe Research restated an “outperform” rating and set a $275.00 price target on shares of Amazon.com in a research note on Monday, January 5th. Weiss Ratings reissued a “buy (b)” rating on shares of Amazon.com in a report on Monday, December 29th. Arete Research boosted their price objective on Amazon.com from $264.00 to $283.00 and gave the company a “buy” rating in a research report on Wednesday, January 21st. The Goldman Sachs Group raised their target price on Amazon.com from $290.00 to $300.00 and gave the stock a “buy” rating in a research report on Wednesday, January 14th. Finally, Daiwa Capital Markets lifted their price target on shares of Amazon.com from $254.00 to $300.00 and gave the stock a “buy” rating in a research note on Tuesday, November 11th. One investment analyst has rated the stock with a Strong Buy rating, fifty-four have given a Buy rating and four have assigned a Hold rating to the stock. Based on data from MarketBeat.com, the stock has an average rating of “Moderate Buy” and an average target price of $295.86.

Amazon.com Stock Down 0.3%

AMZN opened at $238.42 on Monday. The business has a 50 day moving average of $231.79 and a 200-day moving average of $229.23. The stock has a market capitalization of $2.55 trillion, a price-to-earnings ratio of 33.68, a P/E/G ratio of 1.50 and a beta of 1.37. The company has a current ratio of 1.01, a quick ratio of 0.80 and a debt-to-equity ratio of 0.14. Amazon.com has a 1-year low of $161.38 and a 1-year high of $258.60.

Amazon.com (NASDAQ:AMZN) last announced its earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.57 by $0.38. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The business had revenue of $180.17 billion for the quarter, compared to analyst estimates of $177.53 billion. During the same quarter in the previous year, the firm posted $1.43 earnings per share. Amazon.com’s revenue was up 13.4% compared to the same quarter last year. As a group, sell-side analysts anticipate that Amazon.com will post 6.31 earnings per share for the current year.

Insider Transactions at Amazon.com

In related news, CEO Douglas J. Herrington sold 22,000 shares of the stock in a transaction that occurred on Friday, October 31st. The stock was sold at an average price of $250.03, for a total transaction of $5,500,660.00. Following the sale, the chief executive officer directly owned 493,507 shares in the company, valued at $123,391,555.21. This represents a 4.27% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. Also, Director Jonathan Rubinstein sold 8,173 shares of the firm’s stock in a transaction on Friday, October 31st. The shares were sold at an average price of $250.03, for a total value of $2,043,495.19. Following the sale, the director directly owned 80,030 shares of the company’s stock, valued at $20,009,900.90. This represents a 9.27% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last 90 days, insiders sold 79,734 shares of company stock valued at $18,534,017. 10.80% of the stock is owned by company insiders.

Institutional Trading of Amazon.com

Several large investors have recently made changes to their positions in AMZN. Brighton Jones LLC increased its stake in shares of Amazon.com by 10.9% in the 4th quarter. Brighton Jones LLC now owns 4,036,091 shares of the e-commerce giant’s stock valued at $885,478,000 after buying an additional 397,007 shares during the period. Revolve Wealth Partners LLC boosted its holdings in Amazon.com by 4.1% in the fourth quarter. Revolve Wealth Partners LLC now owns 25,045 shares of the e-commerce giant’s stock valued at $5,495,000 after acquiring an additional 986 shares during the last quarter. Bank Pictet & Cie Europe AG boosted its holdings in Amazon.com by 2.8% in the fourth quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant’s stock valued at $442,481,000 after acquiring an additional 54,987 shares during the last quarter. Highview Capital Management LLC DE increased its position in Amazon.com by 5.5% in the fourth quarter. Highview Capital Management LLC DE now owns 28,975 shares of the e-commerce giant’s stock worth $6,357,000 after purchasing an additional 1,518 shares during the period. Finally, Liberty Square Wealth Partners LLC bought a new stake in Amazon.com during the 4th quarter worth about $2,153,000. Institutional investors own 72.20% of the company’s stock.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Royal Bank of Canada reiterated a Buy on AMZN, providing analyst support that can limit downside and attract buyers. RBC reiterates Buy on Amazon
• Positive Sentiment: Nancy Pelosi’s disclosed trades show selling shares then buying long‑dated call LEAPS on big tech (including AMZN), a leveraged bullish stance that signals institutional confidence in the company’s multi‑quarter upside. Pelosi’s Bullish 2026 Buy List
• Positive Sentiment: Jim Cramer publicly urged buying Amazon despite planned layoffs, which can buoy retail interest and steady the share price amid headline risk. Jim Cramer Says ‘Buy’ Amazon
• Neutral Sentiment: Microsoft unveiled the Maia 200 inference chip, sharpening competition among hyperscalers on AI cost efficiency — a development investors should watch because it affects AWS pricing and margin dynamics but does not immediately change AMZN fundamentals. Microsoft’s Maia 200: The Profit Engine AI Needs
• Negative Sentiment: Multiple outlets report Amazon is preparing another round of layoffs; those reports are pressuring the stock by raising near‑term execution and cost‑cutting uncertainty. Amazon Stock Slips on Reports of Massive Incoming Layoffs
• Negative Sentiment: Amazon’s wide theatrical release of the Melania documentary is drawing low ticket sales and polarizing attention (including political promotion), creating reputational noise and potential short‑term distraction for the brand. Trump Makes Rare Post On X To Promote Wife’s Amazon Documentary
• Negative Sentiment: Coverage notes tariff‑related price spikes and a recent downgrade in a blue‑chip roundup; those macro and analyst‑rating headwinds add pressure to e‑commerce margins and investor sentiment. Amazon Faces Tariff‑Related Price Spikes Allstate Upgraded, Amazon Downgraded

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.