Forum Financial Management LP Increases Position in Amazon.com, Inc. $AMZN

Forum Financial Management LP increased its position in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 2.9% during the 3rd quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The firm owned 117,898 shares of the e-commerce giant’s stock after purchasing an additional 3,331 shares during the period. Amazon.com accounts for 0.4% of Forum Financial Management LP’s portfolio, making the stock its 27th largest holding. Forum Financial Management LP’s holdings in Amazon.com were worth $25,887,000 at the end of the most recent quarter.

A number of other institutional investors have also bought and sold shares of AMZN. Maryland Capital Advisors Inc. grew its position in shares of Amazon.com by 81.9% during the second quarter. Maryland Capital Advisors Inc. now owns 211 shares of the e-commerce giant’s stock worth $46,000 after purchasing an additional 95 shares in the last quarter. Cooksen Wealth LLC boosted its stake in Amazon.com by 23.5% in the 2nd quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock worth $54,000 after purchasing an additional 47 shares during the period. PayPay Securities Corp grew its holdings in Amazon.com by 62.3% during the 3rd quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant’s stock valued at $55,000 after buying an additional 96 shares in the last quarter. Access Investment Management LLC bought a new stake in shares of Amazon.com during the second quarter valued at approximately $74,000. Finally, Sagard Holdings Management Inc. purchased a new position in shares of Amazon.com in the second quarter worth $79,000. Hedge funds and other institutional investors own 72.20% of the company’s stock.

Analysts Set New Price Targets

Several equities analysts recently weighed in on the stock. China Renaissance raised their target price on shares of Amazon.com from $278.00 to $300.00 and gave the company a “buy” rating in a research note on Monday, November 3rd. Wall Street Zen downgraded shares of Amazon.com from a “buy” rating to a “hold” rating in a report on Saturday, January 10th. Wolfe Research reaffirmed an “outperform” rating and issued a $275.00 target price on shares of Amazon.com in a report on Monday, January 5th. DZ Bank reissued a “buy” rating on shares of Amazon.com in a research note on Friday, October 31st. Finally, Arete Research raised their price target on Amazon.com from $264.00 to $283.00 and gave the company a “buy” rating in a report on Wednesday, January 21st. One research analyst has rated the stock with a Strong Buy rating, fifty-four have issued a Buy rating and four have given a Hold rating to the company. According to data from MarketBeat, the stock currently has an average rating of “Moderate Buy” and an average target price of $295.86.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Royal Bank of Canada reiterated a Buy on AMZN, providing analyst support that can limit downside and attract buyers. RBC reiterates Buy on Amazon
• Positive Sentiment: Nancy Pelosi’s disclosed trades show selling shares then buying long‑dated call LEAPS on big tech (including AMZN), a leveraged bullish stance that signals institutional confidence in the company’s multi‑quarter upside. Pelosi’s Bullish 2026 Buy List
• Positive Sentiment: Jim Cramer publicly urged buying Amazon despite planned layoffs, which can buoy retail interest and steady the share price amid headline risk. Jim Cramer Says ‘Buy’ Amazon
• Neutral Sentiment: Microsoft unveiled the Maia 200 inference chip, sharpening competition among hyperscalers on AI cost efficiency — a development investors should watch because it affects AWS pricing and margin dynamics but does not immediately change AMZN fundamentals. Microsoft’s Maia 200: The Profit Engine AI Needs
• Negative Sentiment: Multiple outlets report Amazon is preparing another round of layoffs; those reports are pressuring the stock by raising near‑term execution and cost‑cutting uncertainty. Amazon Stock Slips on Reports of Massive Incoming Layoffs
• Negative Sentiment: Amazon’s wide theatrical release of the Melania documentary is drawing low ticket sales and polarizing attention (including political promotion), creating reputational noise and potential short‑term distraction for the brand. Trump Makes Rare Post On X To Promote Wife’s Amazon Documentary
• Negative Sentiment: Coverage notes tariff‑related price spikes and a recent downgrade in a blue‑chip roundup; those macro and analyst‑rating headwinds add pressure to e‑commerce margins and investor sentiment. Amazon Faces Tariff‑Related Price Spikes Allstate Upgraded, Amazon Downgraded

Insider Activity at Amazon.com

In other Amazon.com news, CEO Matthew S. Garman sold 17,768 shares of the company’s stock in a transaction on Friday, November 21st. The stock was sold at an average price of $216.90, for a total value of $3,853,879.20. Following the transaction, the chief executive officer owned 6,273 shares of the company’s stock, valued at $1,360,613.70. This represents a 73.91% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available through this hyperlink. Also, CEO Douglas J. Herrington sold 22,000 shares of the stock in a transaction on Friday, October 31st. The stock was sold at an average price of $250.03, for a total value of $5,500,660.00. Following the completion of the sale, the chief executive officer owned 493,507 shares in the company, valued at approximately $123,391,555.21. The trade was a 4.27% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold 79,734 shares of company stock worth $18,534,017 over the last quarter. 10.80% of the stock is owned by insiders.

Amazon.com Stock Performance

Shares of NASDAQ:AMZN opened at $238.42 on Tuesday. The company has a current ratio of 1.01, a quick ratio of 0.80 and a debt-to-equity ratio of 0.14. Amazon.com, Inc. has a 12 month low of $161.38 and a 12 month high of $258.60. The company has a market capitalization of $2.55 trillion, a price-to-earnings ratio of 33.68, a PEG ratio of 1.50 and a beta of 1.37. The firm’s 50-day moving average is $231.79 and its 200 day moving average is $229.23.

Amazon.com (NASDAQ:AMZN) last announced its quarterly earnings data on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.57 by $0.38. The business had revenue of $180.17 billion during the quarter, compared to the consensus estimate of $177.53 billion. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The firm’s quarterly revenue was up 13.4% compared to the same quarter last year. During the same quarter last year, the firm earned $1.43 earnings per share. Research analysts predict that Amazon.com, Inc. will post 6.31 EPS for the current year.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.