Fortis Capital Advisors LLC Invests $538,000 in Affirm Holdings, Inc. $AFRM

Fortis Capital Advisors LLC purchased a new stake in shares of Affirm Holdings, Inc. (NASDAQ:AFRM) during the third quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The firm purchased 7,362 shares of the company’s stock, valued at approximately $538,000.

Several other institutional investors and hedge funds have also modified their holdings of AFRM. Huntington National Bank raised its holdings in Affirm by 634.0% during the second quarter. Huntington National Bank now owns 389 shares of the company’s stock valued at $27,000 after buying an additional 336 shares in the last quarter. Mather Group LLC. acquired a new position in shares of Affirm during the 3rd quarter valued at about $29,000. SouthState Corp increased its holdings in shares of Affirm by 190.5% during the 2nd quarter. SouthState Corp now owns 427 shares of the company’s stock valued at $30,000 after acquiring an additional 280 shares during the last quarter. Blume Capital Management Inc. raised its stake in shares of Affirm by 468.8% in the 2nd quarter. Blume Capital Management Inc. now owns 455 shares of the company’s stock valued at $31,000 after acquiring an additional 375 shares in the last quarter. Finally, Quent Capital LLC acquired a new stake in Affirm in the 3rd quarter worth approximately $43,000. Institutional investors and hedge funds own 69.29% of the company’s stock.

Analyst Ratings Changes

Several equities analysts have commented on the company. Wolfe Research initiated coverage on Affirm in a report on Tuesday, December 9th. They set a “peer perform” rating on the stock. Needham & Company LLC upgraded shares of Affirm from a “hold” rating to a “buy” rating and set a $100.00 target price on the stock in a research note on Tuesday. Bank of America boosted their target price on shares of Affirm from $94.00 to $98.00 and gave the stock a “buy” rating in a research report on Friday, November 7th. Redburn Partners set a $101.00 price target on shares of Affirm in a report on Monday, October 6th. Finally, Citigroup upgraded Affirm to a “strong-buy” rating in a research note on Thursday, October 23rd. Two investment analysts have rated the stock with a Strong Buy rating, nineteen have assigned a Buy rating and nine have given a Hold rating to the company’s stock. According to MarketBeat.com, Affirm presently has an average rating of “Moderate Buy” and an average target price of $89.44.

Affirm Stock Up 0.1%

AFRM opened at $68.79 on Wednesday. The company has a market capitalization of $22.71 billion, a P/E ratio of 102.67, a P/E/G ratio of 3.11 and a beta of 3.57. The company has a debt-to-equity ratio of 2.40, a current ratio of 12.80 and a quick ratio of 12.80. The firm’s fifty day moving average price is $72.45 and its two-hundred day moving average price is $74.59. Affirm Holdings, Inc. has a fifty-two week low of $30.90 and a fifty-two week high of $100.00.

Affirm (NASDAQ:AFRM) last released its quarterly earnings data on Thursday, November 6th. The company reported $0.23 EPS for the quarter, topping analysts’ consensus estimates of $0.11 by $0.12. Affirm had a net margin of 6.74% and a return on equity of 7.75%. The company had revenue of $933.34 million during the quarter, compared to the consensus estimate of $881.83 million. During the same period last year, the firm earned ($0.31) EPS. The firm’s revenue for the quarter was up 33.6% compared to the same quarter last year. On average, analysts anticipate that Affirm Holdings, Inc. will post -0.18 EPS for the current year.

Key Stories Impacting Affirm

Here are the key news stories impacting Affirm this week:

• Positive Sentiment: Needham upgraded Affirm to a Buy following the company’s application for a bank charter, a move investors view as a potential step toward cheaper deposit funding and improved margins. Affirm raised to buy at Needham after bank charter application
• Positive Sentiment: Cantor Fitzgerald initiated coverage with an Overweight rating, which can attract fresh buy-side interest and provide incremental demand for the shares. Cantor Fitzgerald initiates coverage of Affirm Holdings (AFRM) with overweight recommendation
• Positive Sentiment: Bolt selected Affirm as the default BNPL provider across its one‑click checkout network in the U.S., expanding merchant distribution and potential GMV lift. Bolt Selects Affirm as Embedded Buy Now, Pay Later Partner Across Its One-Click Checkout Network
• Positive Sentiment: Affirm struck deals to bring BNPL to debit programs via Fiserv and related coverage, broadening reach into banks/credit unions and consumer debit flows — a distribution play that can increase transaction volume. Affirm and Fiserv Team to Bring BNPL to Debit Programs Fiserv and Affirm Join Forces to Bring Flexible Payments to Debit
• Positive Sentiment: Affirm is piloting BNPL for biweekly rent payments, expanding use cases beyond e‑commerce and adding potential recurring revenue streams. Affirm Is Expanding Buy Now, Pay Later Services for Rent Payments
• Positive Sentiment: Affirm is moving forward with plans for a banking subsidiary to enhance its financial services capabilities — the bank charter effort and related buildout are being framed as strategic enablers for scale. BNPL Fintech Affirm Advances Plans for Banking Subsidiary to Enhance Financial Services
• Neutral Sentiment: A Seeking Alpha piece reiterates a Buy stance based on GAAP profitability, strong GMV and engagement metrics (24.1M active consumers, rising transactions/user), but it also flags competitive and market skepticism — useful context but not an immediate catalyst. Affirm: Groceries On Credit? The Shift In BNPL And The Credit Market
• Neutral Sentiment: Reported short‑interest data for January appears inconsistent (zeros/NaN), suggesting a data anomaly rather than a meaningful change in bearish positioning; not a reliable signal today.
• Negative Sentiment: A Yahoo Finance valuation piece warns that recent share weakness and lofty earnings expectations leave AFRM exposed to downside if growth or margin improvements slow — a reminder that multiple expansion has driven much recent gains. Assessing Affirm Holdings (AFRM) Valuation After Recent Share Price Weakness And Lofty Earnings Expectations

Insider Transactions at Affirm

In other Affirm news, CFO Robert O’hare sold 36,401 shares of Affirm stock in a transaction that occurred on Monday, January 5th. The stock was sold at an average price of $80.00, for a total transaction of $2,912,080.00. Following the sale, the chief financial officer directly owned 1,368 shares of the company’s stock, valued at approximately $109,440. The trade was a 96.38% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, CEO Max R. Levchin sold 666,666 shares of the stock in a transaction that occurred on Monday, January 5th. The stock was sold at an average price of $80.62, for a total value of $53,746,612.92. The disclosure for this sale is available in the SEC filing. In the last 90 days, insiders have sold 711,256 shares of company stock valued at $57,231,923. Corporate insiders own 11.01% of the company’s stock.

About Affirm

Affirm Holdings, Inc is a financial technology company that provides point-of-sale consumer lending and payments solutions for online and in-store purchases. Its core product is a buy-now-pay-later (BNPL) platform that enables consumers to split purchases into fixed, transparent installment loans with no hidden fees. Affirm offers a range of financing options through merchant integrations, a consumer-facing mobile app and virtual card capabilities, and tools for merchants to offer alternative payment methods at checkout.