HubSpot (NYSE:HUBS) Reaches New 12-Month Low Following Analyst Downgrade

HubSpot, Inc. (NYSE:HUBS)’s share price hit a new 52-week low on Thursday after BMO Capital Markets lowered their price target on the stock from $465.00 to $385.00. BMO Capital Markets currently has an outperform rating on the stock. HubSpot traded as low as $277.48 and last traded at $278.5220, with a volume of 1080987 shares traded. The stock had previously closed at $317.11.

HUBS has been the subject of several other research reports. Evercore ISI set a $500.00 target price on HubSpot in a research note on Thursday, November 6th. Rothschild & Co Redburn reaffirmed a “neutral” rating and set a $450.00 price objective (down previously from $610.00) on shares of HubSpot in a research report on Monday, November 10th. Barclays lowered their price objective on shares of HubSpot from $575.00 to $525.00 and set an “overweight” rating for the company in a research note on Monday, January 12th. Wells Fargo & Company cut their target price on shares of HubSpot from $685.00 to $600.00 and set an “overweight” rating on the stock in a research note on Thursday, November 6th. Finally, Bank of America decreased their price target on shares of HubSpot from $640.00 to $515.00 and set a “buy” rating for the company in a research note on Thursday, November 6th. One research analyst has rated the stock with a Strong Buy rating, twenty-nine have given a Buy rating, two have assigned a Hold rating and two have given a Sell rating to the company. According to data from MarketBeat.com, HubSpot presently has a consensus rating of “Moderate Buy” and a consensus price target of $593.07.

Insiders Place Their Bets

In other HubSpot news, Director Brian Halligan sold 8,500 shares of the firm’s stock in a transaction on Tuesday, January 20th. The shares were sold at an average price of $303.38, for a total value of $2,578,730.00. Following the transaction, the director directly owned 487,344 shares of the company’s stock, valued at approximately $147,850,422.72. This trade represents a 1.71% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Insiders have sold a total of 25,735 shares of company stock worth $8,943,006 in the last 90 days. Corporate insiders own 4.00% of the company’s stock.

HubSpot News Roundup

Here are the key news stories impacting HubSpot this week:

• Positive Sentiment: Customer win / migration — a leading security workforce platform completed a global Marketo→HubSpot migration, highlighting enterprise adoption and potential revenue expansion from platform migrations. Leading Security Workforce Platform Unifies Global Marketing
• Positive Sentiment: Integration / ecosystem growth — Mitto launched “Number Insight for HubSpot,” expanding HubSpot’s partner ecosystem and adding product stickiness for messaging/telephony workflows. Mitto Introduces Number Insight for HubSpot
• Neutral Sentiment: Upcoming earnings catalyst — HubSpot will report Q4 & full‑year 2025 results after market close on Feb. 11 and host a 4:30 p.m. ET call; this is the next major event that can materially move the stock. HubSpot to Announce Fourth Quarter and Full Year 2025 Financial Results
• Neutral Sentiment: Regional partner expansion — Periti Digital opened a North America office in Cambridge, which could broaden HubSpot implementation and services demand but is an indirect/longer‑term benefit. Periti Digital Expands to North America
• Negative Sentiment: Analyst price‑target cut (BMO) — BMO lowered its target from $465 to $385 (still an “outperform”), reducing near‑term analyst support and likely contributing to selling pressure despite a retained constructive stance. HubSpot price target lowered by BMO Capital
• Negative Sentiment: Analyst price‑target cut (UBS) — UBS trimmed its target from $600 to $450 while keeping a “buy” rating; another downward revision that can weigh on sentiment even though upside remains per the revised targets. UBS lowers HubSpot price target
• Negative Sentiment: Short interest rose sharply — short interest grew ~28.3% in January to ~1.82M shares (≈3.6% of shares), indicating increased bearish positioning and added downside pressure if sellers remain active. (Data from recent filings summarized by market trackers.)
• Neutral Sentiment: Market‑support analysis — recent coverage examines whether HubSpot is gaining or losing institutional support; this analysis frames flows but does not itself change fundamentals. Is HubSpot Inc Gaining or Losing Market Support?

Hedge Funds Weigh In On HubSpot

Large investors have recently added to or reduced their stakes in the business. Goodman Advisory Group LLC bought a new stake in HubSpot during the 2nd quarter worth approximately $27,000. Whittier Trust Co. boosted its position in shares of HubSpot by 136.4% during the second quarter. Whittier Trust Co. now owns 52 shares of the software maker’s stock valued at $29,000 after buying an additional 30 shares during the last quarter. Rakuten Securities Inc. grew its holdings in HubSpot by 783.3% during the second quarter. Rakuten Securities Inc. now owns 53 shares of the software maker’s stock worth $30,000 after buying an additional 47 shares in the last quarter. Strategic Advocates LLC purchased a new stake in HubSpot in the 3rd quarter valued at $25,000. Finally, Turning Point Benefit Group Inc. purchased a new stake in HubSpot in the 3rd quarter valued at $25,000. Institutional investors own 90.39% of the company’s stock.

HubSpot Stock Performance

The firm has a 50 day simple moving average of $366.05 and a two-hundred day simple moving average of $435.89. The firm has a market capitalization of $14.76 billion, a P/E ratio of -3,520.93, a PEG ratio of 7.51 and a beta of 1.46.

HubSpot (NYSE:HUBS) last posted its earnings results on Thursday, November 6th. The software maker reported $2.66 EPS for the quarter, topping the consensus estimate of $2.58 by $0.08. The firm had revenue of $809.52 million for the quarter, compared to analysts’ expectations of $786.80 million. HubSpot had a negative net margin of 0.12% and a positive return on equity of 1.21%. The company’s quarterly revenue was up 20.9% compared to the same quarter last year. During the same quarter last year, the firm earned $2.18 EPS. Sell-side analysts anticipate that HubSpot, Inc. will post 1.01 earnings per share for the current year.

HubSpot Company Profile

HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.

The company’s product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.