Reviewing Expedia Group (NASDAQ:EXPE) & Linkage Global (NASDAQ:LGCB)

Expedia Group (NASDAQ:EXPE) and Linkage Global (NASDAQ:LGCB) are both retail/wholesale companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, valuation, risk, analyst recommendations, earnings, dividends and profitability.

Profitability

This table compares Expedia Group and Linkage Global’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Expedia Group	9.66%	64.15%	6.25%
Linkage Global	N/A	N/A	N/A

Earnings and Valuation

This table compares Expedia Group and Linkage Global”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Expedia Group	$13.69 billion	2.44	$1.23 billion	$10.45	26.10
Linkage Global	$10.29 million	1.40	-$440,000.00	N/A	N/A

Expedia Group has higher revenue and earnings than Linkage Global.

Insider & Institutional Ownership

90.8% of Expedia Group shares are owned by institutional investors. Comparatively, 0.3% of Linkage Global shares are owned by institutional investors. 9.1% of Expedia Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Analyst Ratings

This is a breakdown of current ratings and target prices for Expedia Group and Linkage Global, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Expedia Group	0	22	13	1	2.42
Linkage Global	1	0	0	0	1.00

Expedia Group currently has a consensus price target of $290.10, suggesting a potential upside of 6.35%. Given Expedia Group’s stronger consensus rating and higher possible upside, analysts clearly believe Expedia Group is more favorable than Linkage Global.

Volatility & Risk

Expedia Group has a beta of 1.43, meaning that its share price is 43% more volatile than the S&P 500. Comparatively, Linkage Global has a beta of -0.85, meaning that its share price is 185% less volatile than the S&P 500.

Summary

Expedia Group beats Linkage Global on 13 of the 13 factors compared between the two stocks.

About Expedia Group

Expedia Group, Inc. operates as an online travel company in the United States and internationally. The company operates through B2C, B2B, and trivago segments. Its B2C segment includes Brand Expedia, a full-service online travel brand offers various travel products and services; Hotels.com for lodging accommodations; Vrbo, an online marketplace for the alternative accommodations; Orbitz, Travelocity, Wotif Group, ebookers, CheapTickets, Hotwire.com and CarRentals.com. The company's B2B segment provides various travel and non-travel companies including airlines, offline travel agents, online retailers, corporate travel management, and financial institutions who leverage its travel technology and tap into its diverse supply to augment their offerings and market Expedia Group rates and availabilities to its travelers. Its trivago segment, a hotel metasearch website, which send referrals to online travel companies and travel service providers from hotel metasearch websites. In addition, the company provides brand advertising through online and offline channels, loyalty programs, mobile apps, and search engine marketing, as well as metasearch, social media, direct and personalized traveler communications on its websites, and through direct e-mail communication with its travelers. The company was formerly known as Expedia, Inc. and changed its name to Expedia Group, Inc. in March 2018. Expedia Group, Inc. was founded in 1996 and is headquartered in Seattle, Washington.

About Linkage Global

Linkage Global Inc, through its subsidiaries, operates as a cross-border e-commerce integrated services provider in Japan, Hong Kong, and Mainland China. It provides cross-border product sales; digital marketing services; and e-commerce operation training and software support services. Linkage Global Inc was founded in 2011 and is headquartered in Tokyo, Japan.