ServiceNow (NYSE:NOW) Given Buy Rating at BTIG Research

BTIG Research reaffirmed their buy rating on shares of ServiceNow (NYSE:NOW) in a research note released on Thursday morning,Benzinga reports. BTIG Research currently has a $200.00 target price on the information technology services provider’s stock.

A number of other analysts also recently issued reports on NOW. Piper Sandler reissued an “overweight” rating and set a $200.00 price objective (down from $230.00) on shares of ServiceNow in a research report on Monday, January 5th. Wall Street Zen raised shares of ServiceNow from a “hold” rating to a “buy” rating in a research report on Saturday, December 27th. Citigroup decreased their price objective on ServiceNow from $250.60 to $235.00 and set a “buy” rating for the company in a research note on Thursday, January 22nd. Wells Fargo & Company set a $225.00 price objective on shares of ServiceNow and gave the stock an “overweight” rating in a research report on Thursday, January 8th. Finally, Royal Bank Of Canada reissued an “outperform” rating and set a $195.00 target price (down previously from $240.00) on shares of ServiceNow in a research report on Monday, January 5th. Two investment analysts have rated the stock with a Strong Buy rating, thirty-two have given a Buy rating, six have given a Hold rating and two have issued a Sell rating to the company’s stock. According to data from MarketBeat.com, ServiceNow currently has a consensus rating of “Moderate Buy” and an average target price of $194.79.

ServiceNow Stock Performance

Shares of ServiceNow stock opened at $116.87 on Thursday. ServiceNow has a one year low of $113.13 and a one year high of $211.48. The company has a market cap of $121.35 billion, a price-to-earnings ratio of 70.06, a PEG ratio of 2.23 and a beta of 0.98. The business’s 50 day moving average price is $150.71 and its 200 day moving average price is $171.41. The company has a debt-to-equity ratio of 0.13, a quick ratio of 1.06 and a current ratio of 1.06.

ServiceNow (NYSE:NOW) last announced its quarterly earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share for the quarter, beating the consensus estimate of $0.89 by $0.03. ServiceNow had a net margin of 13.16% and a return on equity of 19.47%. The firm had revenue of $3.57 billion for the quarter, compared to analysts’ expectations of $3.53 billion. During the same quarter in the previous year, the company posted $0.73 EPS. The company’s revenue was up 20.7% compared to the same quarter last year. On average, research analysts predict that ServiceNow will post 8.93 EPS for the current year.

Insider Transactions at ServiceNow

In other ServiceNow news, insider Paul Fipps sold 1,525 shares of the firm’s stock in a transaction dated Tuesday, November 18th. The shares were sold at an average price of $163.51, for a total transaction of $249,352.75. Following the sale, the insider directly owned 2,705 shares of the company’s stock, valued at $442,294.55. This trade represents a 36.05% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, Vice Chairman Nicholas Tzitzon sold 2,610 shares of the firm’s stock in a transaction that occurred on Tuesday, November 18th. The stock was sold at an average price of $165.42, for a total transaction of $431,735.76. Following the sale, the insider owned 15,000 shares in the company, valued at approximately $2,481,240. This trade represents a 14.82% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 15,310 shares of company stock worth $2,533,585 in the last ninety days. Company insiders own 0.34% of the company’s stock.

Institutional Inflows and Outflows

A number of large investors have recently bought and sold shares of NOW. Kilter Group LLC acquired a new position in shares of ServiceNow during the second quarter valued at $25,000. IAG Wealth Partners LLC raised its holdings in shares of ServiceNow by 200.0% in the 3rd quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock worth $25,000 after purchasing an additional 18 shares in the last quarter. Noble Wealth Management PBC raised its position in shares of ServiceNow by 400.0% during the fourth quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider’s stock worth $25,000 after purchasing an additional 128 shares during the period. Lodestone Wealth Management LLC acquired a new stake in shares of ServiceNow during the fourth quarter valued at approximately $26,000. Finally, Albion Financial Group UT raised its position in ServiceNow by 400.0% during the fourth quarter. Albion Financial Group UT now owns 170 shares of the information technology services provider’s stock valued at $26,000 after buying an additional 136 shares during the period. Institutional investors own 87.18% of the company’s stock.

Key Headlines Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Q4 results beat revenue and EPS estimates and management highlighted accelerating AI adoption (Now Assist usage, strong enterprise deals). NOW Q4 Earnings Beat Estimates
• Positive Sentiment: Board authorized an additional $5 billion repurchase program (including $2B accelerated), which should support EPS and offset dilution. Q4 Results & $5B Buyback
• Positive Sentiment: Expanded AI partnerships (Anthropic, OpenAI) and new large customer deployments (Fiserv, Panasonic) reinforce long‑term AI monetization potential. ServiceNow inks Anthropic deal
• Neutral Sentiment: Several firms reaffirm buy/overweight ratings (DA Davidson, Cantor Fitzgerald, BTIG, Needham, UBS) even as some adjust targets — showing conviction but varied views on valuation. Analyst coverage roundup
• Neutral Sentiment: Company reiterated a bullish 2026 outlook overall, but guidance contained nuances investors parsed closely (subscription revenue growth guidance mid-to-high teens vs. prior pace). Q4 release & guidance
• Negative Sentiment: Investors reacted to guidance that implies a modest deceleration in subscription growth (management guided ~19.5%–20.0% subscription growth for 2026), prompting concern about acceleration. ServiceNow guides to steeper slowdown
• Negative Sentiment: Wider market fear of AI disruption and a selloff in software names amplified the move; major headlines flagged a sectorwide slide and “bear market” language. US software stocks slide
• Negative Sentiment: Several analysts trimmed price targets (KeyCorp cut to $115/underweight, Macquarie cut to $140, others trimmed targets), adding downward pressure despite some buy ratings. Analyst target cuts

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.