PSQ (NYSE:PSQH – Get Free Report) and Amazon.com (NASDAQ:AMZN – Get Free Report) are both retail/wholesale companies, but which is the better stock? We will compare the two businesses based on the strength of their valuation, earnings, profitability, analyst recommendations, risk, institutional ownership and dividends.
Volatility & Risk
PSQ has a beta of 0.06, indicating that its share price is 94% less volatile than the S&P 500. Comparatively, Amazon.com has a beta of 1.37, indicating that its share price is 37% more volatile than the S&P 500.
Profitability
This table compares PSQ and Amazon.com’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| PSQ | -178.95% | -184.74% | -62.82% |
| Amazon.com | 11.06% | 23.62% | 11.42% |
Earnings and Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| PSQ | $23.20 million | 1.62 | -$57.69 million | ($1.20) | -0.68 |
| Amazon.com | $637.96 billion | 4.01 | $59.25 billion | $7.08 | 33.80 |
Amazon.com has higher revenue and earnings than PSQ. PSQ is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.
Analyst Ratings
This is a breakdown of current ratings for PSQ and Amazon.com, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| PSQ | 1 | 0 | 1 | 0 | 2.00 |
| Amazon.com | 0 | 4 | 54 | 1 | 2.95 |
PSQ currently has a consensus price target of $3.50, suggesting a potential upside of 330.66%. Amazon.com has a consensus price target of $295.91, suggesting a potential upside of 23.66%. Given PSQ’s higher probable upside, equities analysts plainly believe PSQ is more favorable than Amazon.com.
Insider & Institutional Ownership
17.3% of PSQ shares are held by institutional investors. Comparatively, 72.2% of Amazon.com shares are held by institutional investors. 22.1% of PSQ shares are held by company insiders. Comparatively, 9.7% of Amazon.com shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.
Summary
Amazon.com beats PSQ on 13 of the 15 factors compared between the two stocks.
About PSQ
PSQ Holdings, Inc., together with its subsidiaries, operates an online marketplace through advertising and eCommerce in the United States. It operates through two segments, Marketplace and Brands segments. The PSQ platform is accessible through its mobile application and website. The company also sells diapers and wipes to mothers online under the EveryLife brand name. PSQ Holdings, Inc. is headquartered in West Palm Beach, Florida.
About Amazon.com
Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, Fire tablets, Fire TVs, Echo, Ring, Blink, and eero; and develops and produces media content. In addition, the company offers programs that enable sellers to sell their products in its stores; and programs that allow authors, independent publishers, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. Further, it provides compute, storage, database, analytics, machine learning, and other services, as well as advertising services through programs, such as sponsored ads, display, and video advertising. Additionally, the company offers Amazon Prime, a membership program. The company's products offered through its stores include merchandise and content purchased for resale and products offered by third-party sellers. It serves consumers, sellers, developers, enterprises, content creators, advertisers, and employees. Amazon.com, Inc. was incorporated in 1994 and is headquartered in Seattle, Washington.
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