Deckers Outdoor Sees Unusually Large Options Volume (NYSE:DECK)

Deckers Outdoor Corporation (NYSE:DECK) was the recipient of some unusual options trading activity on Friday. Investors bought 13,627 call options on the stock. This is an increase of 14% compared to the average daily volume of 11,970 call options.

Trending Headlines about Deckers Outdoor

Here are the key news stories impacting Deckers Outdoor this week:

• Positive Sentiment: Q3 beat and raised FY26 guidance — DECK reported EPS $3.33 vs. $2.77 expected and revenue $1.96B vs. $1.87B; management raised FY26 EPS and net sales guidance, which is the primary driver of the rally. DECK Stock Jumps on Q3 Earnings Beat & Raised FY26 Guidance
• Positive Sentiment: HOKA and UGG drove revenue strength — HOKA grew in the high-teens (~$629M) and UGG sales beat estimates, underpinning top-line momentum and margin resiliency. Deckers Outdoors raises annual sales and profit forecasts
• Positive Sentiment: Analysts raising targets / buy ratings — Several firms lifted price targets (examples include Stifel and Needham), signaling re‑pricing by the Street after the beat-and-raise. DECK price target raised at Stifel
• Positive Sentiment: Unusual options flow — Large call buying ahead of/around the release suggests active bullish positioning by traders (elevates intraday demand).
• Neutral Sentiment: Street may re-price but stay cautious — Coverage notes the beat is significant, but some analysts view the raise as measured given scale and reinvestment plans; multiple expansion may be gradual. DECK Q3 earnings report
• Neutral Sentiment: Mixed analyst stances — a few firms reaffirmed holds or gave conservative views prior to the print, so expect divergent post-earnings opinions. Jefferies reaffirms hold
• Negative Sentiment: Tariff headwinds remain material — Management quantified roughly $110M of tariff cost for FY26 and said Q4 could carry the full 20% burden; this caps margin upside until resolved. Deckers surprise blowout and tariff discussion
• Negative Sentiment: UGG shows signs of slowing — some commentary and transcripts flag a normalization in UGG demand versus prior outsized growth, which could moderate overall company growth going forward. Deckers: HOKA Is Still Sprinting Forward

Wall Street Analysts Forecast Growth

A number of equities research analysts recently issued reports on the company. Weiss Ratings reiterated a “hold (c)” rating on shares of Deckers Outdoor in a research report on Wednesday, January 21st. Raymond James Financial set a $115.00 price target on Deckers Outdoor and gave the company a “strong-buy” rating in a report on Friday, October 24th. Telsey Advisory Group reiterated a “market perform” rating and set a $120.00 price target (up previously from $105.00) on shares of Deckers Outdoor in a research report on Monday, January 26th. KGI Securities upgraded shares of Deckers Outdoor to an “outperform” rating and set a $129.00 price objective on the stock in a research report on Friday. Finally, Jefferies Financial Group raised their target price on shares of Deckers Outdoor from $102.00 to $105.00 and gave the company a “hold” rating in a research note on Tuesday. Two equities research analysts have rated the stock with a Strong Buy rating, nine have issued a Buy rating, eleven have given a Hold rating and three have given a Sell rating to the company. According to data from MarketBeat.com, the company currently has an average rating of “Hold” and a consensus target price of $125.20.

Deckers Outdoor Trading Up 19.2%

Shares of NYSE DECK opened at $119.09 on Friday. The stock’s 50-day moving average is $100.19 and its 200 day moving average is $101.50. The stock has a market cap of $17.36 billion, a price-to-earnings ratio of 16.82, a P/E/G ratio of 4.50 and a beta of 1.15. Deckers Outdoor has a 1-year low of $78.91 and a 1-year high of $198.65.

Deckers Outdoor (NYSE:DECK) last posted its quarterly earnings results on Thursday, January 29th. The textile maker reported $3.33 EPS for the quarter, topping the consensus estimate of $2.77 by $0.56. Deckers Outdoor had a net margin of 19.46% and a return on equity of 42.13%. The firm had revenue of $1.96 billion for the quarter, compared to the consensus estimate of $1.87 billion. During the same period last year, the firm posted $3.00 earnings per share. The business’s revenue was up 7.1% compared to the same quarter last year. On average, analysts forecast that Deckers Outdoor will post 5.89 EPS for the current fiscal year.

Institutional Investors Weigh In On Deckers Outdoor

A number of hedge funds and other institutional investors have recently modified their holdings of the stock. Geode Capital Management LLC grew its position in Deckers Outdoor by 2.7% during the 2nd quarter. Geode Capital Management LLC now owns 4,427,639 shares of the textile maker’s stock worth $454,662,000 after acquiring an additional 114,779 shares during the last quarter. Invesco Ltd. boosted its stake in shares of Deckers Outdoor by 19.4% during the second quarter. Invesco Ltd. now owns 2,781,218 shares of the textile maker’s stock valued at $286,660,000 after purchasing an additional 452,081 shares during the period. Norges Bank bought a new position in shares of Deckers Outdoor in the second quarter worth approximately $223,036,000. Viking Global Investors LP purchased a new position in shares of Deckers Outdoor in the third quarter worth $175,058,000. Finally, Northern Trust Corp increased its stake in shares of Deckers Outdoor by 3.6% in the third quarter. Northern Trust Corp now owns 1,721,542 shares of the textile maker’s stock worth $174,513,000 after buying an additional 60,029 shares during the period. Institutional investors own 97.79% of the company’s stock.

About Deckers Outdoor

Deckers Outdoor Corporation is a global designer, marketer and distributor of footwear, apparel and accessories. The company’s product portfolio includes well‐known brands such as UGG, HOKA, Teva, Sanuk and Koolaburra by UGG, spanning a range of lifestyle, performance and outdoor categories. Deckers leverages a blend of proprietary manufacturing, strategic brand storytelling and direct‐to‐consumer retail to serve both fashion‐focused and performance‐oriented customers.

Founded in 1973 by Doug Otto and Karl F.