KeyCorp Cuts ServiceNow (NYSE:NOW) Price Target to $115.00

ServiceNow (NYSE:NOW) had its target price decreased by KeyCorp from $155.00 to $115.00 in a research report sent to investors on Thursday, Marketbeat reports. KeyCorp currently has an underweight rating on the information technology services provider’s stock.

A number of other equities research analysts also recently weighed in on NOW. DA Davidson set a $220.00 price objective on ServiceNow and gave the company a “buy” rating in a report on Tuesday, December 16th. UBS Group set a $115.00 target price on ServiceNow in a research report on Thursday. BTIG Research reiterated a “buy” rating and issued a $200.00 price target on shares of ServiceNow in a research report on Thursday. Zacks Research lowered ServiceNow from a “strong-buy” rating to a “hold” rating in a research note on Tuesday, November 11th. Finally, JPMorgan Chase & Co. boosted their target price on shares of ServiceNow from $204.00 to $215.00 and gave the company an “overweight” rating in a research note on Thursday, October 30th. Two research analysts have rated the stock with a Strong Buy rating, thirty-three have assigned a Buy rating, six have issued a Hold rating and two have issued a Sell rating to the company. According to data from MarketBeat, the stock has a consensus rating of “Moderate Buy” and an average target price of $194.47.

ServiceNow Trading Down 0.0%

Shares of ServiceNow stock opened at $116.73 on Thursday. ServiceNow has a 52-week low of $113.13 and a 52-week high of $211.48. The firm has a market capitalization of $121.21 billion, a PE ratio of 69.98, a price-to-earnings-growth ratio of 2.01 and a beta of 0.98. The company has a debt-to-equity ratio of 0.12, a current ratio of 1.00 and a quick ratio of 1.06. The company’s fifty day moving average price is $149.79 and its two-hundred day moving average price is $170.74.

ServiceNow (NYSE:NOW) last released its quarterly earnings data on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, topping analysts’ consensus estimates of $0.89 by $0.03. The company had revenue of $3.57 billion during the quarter, compared to the consensus estimate of $3.53 billion. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The firm’s revenue for the quarter was up 20.7% compared to the same quarter last year. During the same period last year, the firm earned $0.73 EPS. On average, analysts expect that ServiceNow will post 8.93 EPS for the current year.

Insider Buying and Selling

In related news, Vice Chairman Nicholas Tzitzon sold 2,610 shares of the firm’s stock in a transaction that occurred on Tuesday, November 18th. The shares were sold at an average price of $165.42, for a total value of $431,735.76. Following the completion of the sale, the insider owned 15,000 shares of the company’s stock, valued at $2,481,240. This trade represents a 14.82% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at the SEC website. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the business’s stock in a transaction that occurred on Friday, November 14th. The stock was sold at an average price of $168.50, for a total transaction of $235,894.40. Following the completion of the transaction, the insider owned 25,270 shares of the company’s stock, valued at $4,257,893.92. This trade represents a 5.25% decrease in their position. The disclosure for this sale is available in the SEC filing. In the last 90 days, insiders sold 15,310 shares of company stock valued at $2,533,585. Insiders own 0.34% of the company’s stock.

Institutional Investors Weigh In On ServiceNow

Several hedge funds and other institutional investors have recently made changes to their positions in the company. Brighton Jones LLC raised its holdings in ServiceNow by 1.1% during the 4th quarter. Brighton Jones LLC now owns 2,753 shares of the information technology services provider’s stock worth $2,919,000 after purchasing an additional 30 shares during the last quarter. Sivia Capital Partners LLC grew its position in shares of ServiceNow by 4.2% during the 2nd quarter. Sivia Capital Partners LLC now owns 837 shares of the information technology services provider’s stock worth $861,000 after buying an additional 34 shares during the period. Sound Income Strategies LLC raised its stake in shares of ServiceNow by 66.7% during the second quarter. Sound Income Strategies LLC now owns 45 shares of the information technology services provider’s stock worth $46,000 after buying an additional 18 shares during the last quarter. XML Financial LLC bought a new stake in shares of ServiceNow during the second quarter worth approximately $243,000. Finally, Consolidated Portfolio Review Corp lifted its holdings in ServiceNow by 38.9% in the second quarter. Consolidated Portfolio Review Corp now owns 836 shares of the information technology services provider’s stock valued at $859,000 after buying an additional 234 shares during the period. 87.18% of the stock is owned by institutional investors and hedge funds.

More ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Q4 results beat expectations — EPS and revenue topped street estimates and subscription revenue grew >20%, showing continued demand and AI adoption. Earnings Beat
• Positive Sentiment: Board authorized a $5B buyback (including $2B accelerated), which is supportive for EPS and signals management confidence. Buyback
• Positive Sentiment: Strong AI product traction and partnerships (Anthropic, OpenAI integrations) underpin longer-term growth potential and enterprise adoption. AI Partnerships
• Neutral Sentiment: Analyst reactions are mixed: several firms (DA Davidson, Cantor, BTIG, Needham) reiterated/maintained buy or overweight ratings and raised/kept targets, while others cut targets or downgraded — leaving a wide range of price targets and sentiment dispersion. Analyst Notes
• Neutral Sentiment: Unusually large options volume was reported, indicating speculative/moderately aggressive trading that can amplify intraday moves (uncertain directional implication). Options Activity
• Negative Sentiment: Guidance signaled a slowdown: management forecast subscription growth for FY26 that implies deceleration from 2025 levels — investors viewed this as a notable deceleration risk. Guidance/Slowdown
• Negative Sentiment: Broader sector and AI disruption fears triggered a sell-off in software names; commentary highlighted multiple compression and concerns competition from new AI entrants could hurt growth/valuation. Sector/AI Fears
• Negative Sentiment: Some firms cut price targets sharply (KeyCorp to $115, Macquarie to $140), reflecting concern over valuation and near‑term execution — that contributed to downward pressure. Price Target Cuts

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.