Stifel Nicolaus Forecasts Strong Price Appreciation for Deckers Outdoor (NYSE:DECK) Stock

Deckers Outdoor (NYSE:DECK) had its target price raised by Stifel Nicolaus from $117.00 to $140.00 in a research note issued to investors on Friday, Marketbeat reports. The brokerage presently has a “buy” rating on the textile maker’s stock. Stifel Nicolaus’ target price suggests a potential upside of 17.56% from the stock’s previous close.

Other equities analysts have also recently issued research reports about the stock. The Goldman Sachs Group reaffirmed a “sell” rating and set a $92.00 price target (up previously from $81.00) on shares of Deckers Outdoor in a research report on Friday. UBS Group restated a “buy” rating on shares of Deckers Outdoor in a research note on Tuesday, December 30th. Guggenheim started coverage on Deckers Outdoor in a research report on Tuesday, December 9th. They issued a “neutral” rating for the company. KeyCorp upgraded Deckers Outdoor from a “hold” rating to a “strong-buy” rating in a report on Friday, October 10th. Finally, Wells Fargo & Company set a $110.00 price target on Deckers Outdoor and gave the company an “equal weight” rating in a research report on Friday. Two research analysts have rated the stock with a Strong Buy rating, nine have given a Buy rating, eleven have assigned a Hold rating and three have assigned a Sell rating to the company’s stock. According to data from MarketBeat.com, the company has a consensus rating of “Hold” and a consensus target price of $125.20.

Deckers Outdoor Trading Up 19.2%

Shares of NYSE:DECK opened at $119.09 on Friday. The firm has a market cap of $17.36 billion, a PE ratio of 16.82, a price-to-earnings-growth ratio of 4.50 and a beta of 1.15. The company has a fifty day simple moving average of $100.19 and a 200 day simple moving average of $101.54. Deckers Outdoor has a 12-month low of $78.91 and a 12-month high of $198.65.

Deckers Outdoor (NYSE:DECK) last posted its quarterly earnings data on Thursday, January 29th. The textile maker reported $3.33 EPS for the quarter, beating analysts’ consensus estimates of $2.77 by $0.56. The firm had revenue of $1.96 billion for the quarter, compared to the consensus estimate of $1.87 billion. Deckers Outdoor had a net margin of 19.46% and a return on equity of 42.13%. The firm’s revenue was up 7.1% compared to the same quarter last year. During the same period in the prior year, the firm posted $3.00 EPS. As a group, equities research analysts forecast that Deckers Outdoor will post 5.89 EPS for the current fiscal year.

Institutional Inflows and Outflows

A number of institutional investors have recently added to or reduced their stakes in DECK. American National Bank & Trust increased its position in Deckers Outdoor by 77.4% in the third quarter. American National Bank & Trust now owns 243 shares of the textile maker’s stock worth $25,000 after buying an additional 106 shares during the period. True Wealth Design LLC grew its position in shares of Deckers Outdoor by 2,440.0% during the third quarter. True Wealth Design LLC now owns 254 shares of the textile maker’s stock worth $26,000 after acquiring an additional 244 shares during the last quarter. Geneos Wealth Management Inc. grew its position in shares of Deckers Outdoor by 330.8% during the second quarter. Geneos Wealth Management Inc. now owns 280 shares of the textile maker’s stock worth $29,000 after acquiring an additional 215 shares during the last quarter. Pilgrim Partners Asia Pte Ltd acquired a new stake in shares of Deckers Outdoor in the 3rd quarter worth about $30,000. Finally, CVA Family Office LLC lifted its position in Deckers Outdoor by 137.4% in the 2nd quarter. CVA Family Office LLC now owns 311 shares of the textile maker’s stock valued at $32,000 after purchasing an additional 180 shares during the last quarter. 97.79% of the stock is currently owned by institutional investors.

Deckers Outdoor News Roundup

Here are the key news stories impacting Deckers Outdoor this week:

• Positive Sentiment: Q3 beat and raised FY26 guidance — DECK reported EPS $3.33 vs. $2.77 expected and revenue $1.96B vs. $1.87B; management raised FY26 EPS and net sales guidance, which is the primary driver of the rally. DECK Stock Jumps on Q3 Earnings Beat & Raised FY26 Guidance
• Positive Sentiment: HOKA and UGG drove revenue strength — HOKA grew in the high-teens (~$629M) and UGG sales beat estimates, underpinning top-line momentum and margin resiliency. Deckers Outdoors raises annual sales and profit forecasts
• Positive Sentiment: Analysts raising targets / buy ratings — Several firms lifted price targets (examples include Stifel and Needham), signaling re‑pricing by the Street after the beat-and-raise. DECK price target raised at Stifel
• Positive Sentiment: Unusual options flow — Large call buying ahead of/around the release suggests active bullish positioning by traders (elevates intraday demand).
• Neutral Sentiment: Street may re-price but stay cautious — Coverage notes the beat is significant, but some analysts view the raise as measured given scale and reinvestment plans; multiple expansion may be gradual. DECK Q3 earnings report
• Neutral Sentiment: Mixed analyst stances — a few firms reaffirmed holds or gave conservative views prior to the print, so expect divergent post-earnings opinions. Jefferies reaffirms hold
• Negative Sentiment: Tariff headwinds remain material — Management quantified roughly $110M of tariff cost for FY26 and said Q4 could carry the full 20% burden; this caps margin upside until resolved. Deckers surprise blowout and tariff discussion
• Negative Sentiment: UGG shows signs of slowing — some commentary and transcripts flag a normalization in UGG demand versus prior outsized growth, which could moderate overall company growth going forward. Deckers: HOKA Is Still Sprinting Forward

Deckers Outdoor Company Profile

Deckers Outdoor Corporation is a global designer, marketer and distributor of footwear, apparel and accessories. The company’s product portfolio includes well‐known brands such as UGG, HOKA, Teva, Sanuk and Koolaburra by UGG, spanning a range of lifestyle, performance and outdoor categories. Deckers leverages a blend of proprietary manufacturing, strategic brand storytelling and direct‐to‐consumer retail to serve both fashion‐focused and performance‐oriented customers.

Founded in 1973 by Doug Otto and Karl F.