TD Cowen Cuts ServiceNow (NYSE:NOW) Price Target to $185.00

ServiceNow (NYSE:NOW) had its target price reduced by TD Cowen from $200.00 to $185.00 in a report published on Thursday morning,MarketScreener reports. They currently have a buy rating on the information technology services provider’s stock.

A number of other research firms have also recently commented on NOW. Canaccord Genuity Group set a $200.00 price objective on ServiceNow in a report on Thursday. Wells Fargo & Company set a $225.00 price target on ServiceNow and gave the company an “overweight” rating in a research note on Thursday, January 8th. Wall Street Zen upgraded ServiceNow from a “hold” rating to a “buy” rating in a report on Saturday, December 27th. Arete Research set a $200.00 price objective on shares of ServiceNow in a report on Tuesday, January 6th. Finally, Cantor Fitzgerald reaffirmed an “overweight” rating and set a $200.00 target price on shares of ServiceNow in a research note on Thursday. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, six have assigned a Hold rating and two have issued a Sell rating to the stock. According to data from MarketBeat, the stock has a consensus rating of “Moderate Buy” and a consensus target price of $194.47.

ServiceNow Trading Down 0.0%

Shares of NOW stock opened at $116.73 on Thursday. The stock’s fifty day moving average is $149.79 and its two-hundred day moving average is $170.74. The company has a debt-to-equity ratio of 0.12, a quick ratio of 1.06 and a current ratio of 1.00. The firm has a market capitalization of $121.21 billion, a P/E ratio of 69.98, a PEG ratio of 2.01 and a beta of 0.98. ServiceNow has a fifty-two week low of $113.13 and a fifty-two week high of $211.48.

ServiceNow (NYSE:NOW) last released its earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share for the quarter, topping analysts’ consensus estimates of $0.89 by $0.03. The business had revenue of $3.57 billion for the quarter, compared to analyst estimates of $3.53 billion. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The business’s revenue was up 20.7% on a year-over-year basis. During the same period last year, the company posted $0.73 EPS. Research analysts expect that ServiceNow will post 8.93 earnings per share for the current fiscal year.

Insider Buying and Selling

In other news, insider Paul Fipps sold 1,525 shares of the firm’s stock in a transaction dated Tuesday, November 18th. The stock was sold at an average price of $163.51, for a total transaction of $249,352.75. Following the sale, the insider owned 2,705 shares of the company’s stock, valued at approximately $442,294.55. This trade represents a 36.05% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, Vice Chairman Nicholas Tzitzon sold 2,610 shares of the firm’s stock in a transaction that occurred on Tuesday, November 18th. The stock was sold at an average price of $165.42, for a total transaction of $431,735.76. Following the sale, the insider directly owned 15,000 shares in the company, valued at approximately $2,481,240. The trade was a 14.82% decrease in their position. The SEC filing for this sale provides additional information. Insiders have sold 15,310 shares of company stock valued at $2,533,585 over the last ninety days. 0.34% of the stock is currently owned by corporate insiders.

Institutional Inflows and Outflows

Several institutional investors have recently added to or reduced their stakes in the company. Kilter Group LLC acquired a new stake in ServiceNow during the 2nd quarter worth $25,000. IAG Wealth Partners LLC raised its holdings in shares of ServiceNow by 200.0% in the third quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock valued at $25,000 after buying an additional 18 shares during the last quarter. Total Investment Management Inc. purchased a new stake in shares of ServiceNow in the second quarter valued at about $31,000. LGT Financial Advisors LLC acquired a new stake in shares of ServiceNow during the second quarter worth about $32,000. Finally, Bogart Wealth LLC grew its holdings in shares of ServiceNow by 93.8% during the third quarter. Bogart Wealth LLC now owns 31 shares of the information technology services provider’s stock worth $29,000 after buying an additional 15 shares during the last quarter. Institutional investors and hedge funds own 87.18% of the company’s stock.

Trending Headlines about ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Q4 results beat expectations — EPS and revenue topped street estimates and subscription revenue grew >20%, showing continued demand and AI adoption. Earnings Beat
• Positive Sentiment: Board authorized a $5B buyback (including $2B accelerated), which is supportive for EPS and signals management confidence. Buyback
• Positive Sentiment: Strong AI product traction and partnerships (Anthropic, OpenAI integrations) underpin longer-term growth potential and enterprise adoption. AI Partnerships
• Neutral Sentiment: Analyst reactions are mixed: several firms (DA Davidson, Cantor, BTIG, Needham) reiterated/maintained buy or overweight ratings and raised/kept targets, while others cut targets or downgraded — leaving a wide range of price targets and sentiment dispersion. Analyst Notes
• Neutral Sentiment: Unusually large options volume was reported, indicating speculative/moderately aggressive trading that can amplify intraday moves (uncertain directional implication). Options Activity
• Negative Sentiment: Guidance signaled a slowdown: management forecast subscription growth for FY26 that implies deceleration from 2025 levels — investors viewed this as a notable deceleration risk. Guidance/Slowdown
• Negative Sentiment: Broader sector and AI disruption fears triggered a sell-off in software names; commentary highlighted multiple compression and concerns competition from new AI entrants could hurt growth/valuation. Sector/AI Fears
• Negative Sentiment: Some firms cut price targets sharply (KeyCorp to $115, Macquarie to $140), reflecting concern over valuation and near‑term execution — that contributed to downward pressure. Price Target Cuts

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.