Telsey Advisory Group Reiterates “Market Perform” Rating for Under Armour (NYSE:UAA)

Under Armour (NYSE:UAA)‘s stock had its “market perform” rating reaffirmed by stock analysts at Telsey Advisory Group in a research note issued to investors on Friday,Benzinga reports. They currently have a $5.00 target price on the stock. Telsey Advisory Group’s price objective would suggest a potential downside of 19.09% from the stock’s current price.

Other analysts have also issued research reports about the stock. Zacks Research upgraded shares of Under Armour from a “hold” rating to a “strong-buy” rating in a research note on Tuesday, January 6th. Citigroup restated a “neutral” rating and set a $6.20 price target (up from $5.00) on shares of Under Armour in a report on Friday, January 23rd. Truist Financial set a $6.00 price objective on shares of Under Armour in a research note on Wednesday, January 14th. BTIG Research initiated coverage on Under Armour in a research note on Tuesday, October 14th. They issued a “neutral” rating on the stock. Finally, UBS Group reaffirmed a “buy” rating on shares of Under Armour in a report on Friday, January 2nd. Two equities research analysts have rated the stock with a Strong Buy rating, three have given a Buy rating, sixteen have issued a Hold rating and three have assigned a Sell rating to the stock. Based on data from MarketBeat, the stock has an average rating of “Hold” and an average target price of $6.44.

Under Armour Price Performance

UAA stock opened at $6.18 on Friday. The company has a market capitalization of $2.65 billion, a P/E ratio of -29.43, a price-to-earnings-growth ratio of 6.16 and a beta of 1.81. The company has a debt-to-equity ratio of 0.32, a quick ratio of 1.10 and a current ratio of 1.69. Under Armour has a 52-week low of $4.13 and a 52-week high of $8.65. The business has a 50-day simple moving average of $5.12 and a two-hundred day simple moving average of $5.19.

Under Armour (NYSE:UAA) last issued its quarterly earnings data on Thursday, November 6th. The company reported $0.04 EPS for the quarter, topping the consensus estimate of $0.03 by $0.01. Under Armour had a positive return on equity of 1.27% and a negative net margin of 1.74%.The firm had revenue of $1.33 billion during the quarter, compared to the consensus estimate of $1.31 billion. During the same period in the prior year, the business posted $0.39 earnings per share. The company’s quarterly revenue was down 4.7% compared to the same quarter last year. Under Armour has set its Q3 2026 guidance at 0.030-0.050 EPS. Research analysts expect that Under Armour will post 0.3 EPS for the current fiscal year.

Insider Buying and Selling

In other news, major shareholder V Prem Et Al Watsa acquired 13,182,469 shares of Under Armour stock in a transaction on Tuesday, December 30th. The stock was acquired at an average cost of $5.12 per share, with a total value of $67,494,241.28. Following the completion of the acquisition, the insider owned 41,958,923 shares in the company, valued at approximately $214,829,685.76. This trade represents a 45.81% increase in their ownership of the stock. The acquisition was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Insiders purchased a total of 42,448,155 shares of company stock valued at $219,067,338 in the last quarter. 15.60% of the stock is currently owned by corporate insiders.

Institutional Inflows and Outflows

A number of institutional investors have recently made changes to their positions in the company. Laurel Wealth Advisors LLC raised its stake in Under Armour by 583.0% in the 2nd quarter. Laurel Wealth Advisors LLC now owns 4,098 shares of the company’s stock valued at $28,000 after acquiring an additional 3,498 shares during the period. Neo Ivy Capital Management bought a new stake in shares of Under Armour in the second quarter valued at approximately $44,000. State of Wyoming bought a new stake in shares of Under Armour in the second quarter valued at approximately $44,000. Uhlmann Price Securities LLC purchased a new stake in shares of Under Armour during the 3rd quarter valued at approximately $46,000. Finally, GAMMA Investing LLC boosted its holdings in Under Armour by 163.3% in the 2nd quarter. GAMMA Investing LLC now owns 7,013 shares of the company’s stock worth $48,000 after buying an additional 4,350 shares during the period. Hedge funds and other institutional investors own 34.58% of the company’s stock.

Under Armour News Summary

Here are the key news stories impacting Under Armour this week:

• Positive Sentiment: Major insider buying — V. Prem Watsa increased his stake by millions of shares over several days, including a 1,112,119‑share purchase at about $6.21, signaling strong owner confidence that can support the stock. Insider Buying: Under Armour
• Positive Sentiment: Zacks says Under Armour has the setup to beat upcoming earnings expectations, which increases the odds of an upside surprise at the report and could lift the share price if results and guidance exceed consensus. Under Armour Expected to Beat Earnings
• Positive Sentiment: Market commentary and features (e.g., Yahoo Finance) point to the recent rebound making UAA look more attractive to value/seeking investors — publicity that can draw additional buying interest into the earnings catalyst. Is Under Armour Starting To Look Attractive
• Neutral Sentiment: Earnings calendar/expectations — multiple outlets note Under Armour is projected to post results this week; the street has a mixed consensus and recent quarterly results showed a small EPS beat but year‑over‑year revenue decline, so the upcoming release is a true catalyst but outcome is uncertain. Under Armour Projected to Post Earnings
• Neutral Sentiment: Institutional activity is notable — hedge funds and large managers have been adjusting positions (some buying), which increases liquidity and interest but doesn’t guarantee direction. MarketBeat Under Armour Coverage
• Negative Sentiment: Telsey Advisory Group reaffirmed a “market perform” rating with a $5 price target, which sits below the stock’s recent trading level and could restrain upside if other analysts follow suit. Telsey Market Perform on Under Armour

About Under Armour

Under Armour, Inc (NYSE: UAA) is a global designer, marketer and distributor of performance athletic apparel, footwear and accessories. The company’s product portfolio spans a range of categories including training and running shoes, performance apparel engineered to manage moisture and temperature, and a variety of accessories such as bags, socks and headwear. Under Armour positions its offerings to serve athletes at every level—from professionals to everyday fitness enthusiasts—by combining innovative fabrics, advanced footwear technology and functional design.

Founded in 1996 by Kevin Plank, a former University of Maryland football player, Under Armour initially gained recognition for its moisture-wicking T-shirts, which provided a lightweight alternative to traditional cotton.