Amazon.com (NASDAQ:AMZN) Trading Up 1.5% Following Analyst Upgrade

Amazon.com, Inc. (NASDAQ:AMZN)’s stock price traded up 1.5% on Monday after Citizens Jmp raised their price target on the stock from $300.00 to $315.00. Citizens Jmp currently has a market outperform rating on the stock. Amazon.com traded as high as $245.63 and last traded at $243.0030. 37,105,044 shares changed hands during trading, a decline of 11% from the average session volume of 41,523,078 shares. The stock had previously closed at $239.30.

A number of other equities analysts have also recently issued reports on AMZN. Morgan Stanley restated an “overweight” rating and issued a $315.00 target price (up from $300.00) on shares of Amazon.com in a report on Friday, October 31st. Barclays reissued an “overweight” rating and issued a $300.00 price target (up previously from $275.00) on shares of Amazon.com in a research note on Friday, October 31st. HSBC upped their price objective on shares of Amazon.com from $260.00 to $285.00 and gave the company a “buy” rating in a research note on Friday, October 31st. Bank of America dropped their target price on shares of Amazon.com from $303.00 to $286.00 and set a “buy” rating on the stock in a research report on Tuesday, January 27th. Finally, Arete Research upped their price target on shares of Amazon.com from $264.00 to $283.00 and gave the company a “buy” rating in a research report on Wednesday, January 21st. One analyst has rated the stock with a Strong Buy rating, fifty-four have issued a Buy rating and four have issued a Hold rating to the company. According to data from MarketBeat, the company currently has an average rating of “Moderate Buy” and an average target price of $296.18.

Insider Activity at Amazon.com

In related news, Director Keith Brian Alexander sold 900 shares of Amazon.com stock in a transaction on Monday, November 17th. The shares were sold at an average price of $233.00, for a total value of $209,700.00. Following the completion of the sale, the director owned 7,170 shares of the company’s stock, valued at approximately $1,670,610. The trade was a 11.15% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, Director Daniel P. Huttenlocher sold 1,237 shares of the business’s stock in a transaction dated Thursday, November 20th. The stock was sold at an average price of $226.61, for a total value of $280,316.57. Following the completion of the sale, the director directly owned 26,148 shares of the company’s stock, valued at $5,925,398.28. This represents a 4.52% decrease in their position. The disclosure for this sale is available in the SEC filing. Over the last three months, insiders sold 47,061 shares of company stock worth $10,351,262. 10.80% of the stock is currently owned by corporate insiders.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Reports that Amazon is in talks to invest up to $50 billion in OpenAI — a potential transformational AI bet that would strengthen AWS/AI credibility and could justify higher valuation multiples. Amazon in talks to invest up to $50 billion in OpenAI
• Positive Sentiment: Analyst bullishness and price-target raises (e.g., Citizens to $315, median analyst target ~ $300) are giving technical and fundamental buyers cover ahead of earnings. Upgrades help lift sentiment and trading flows. Citizens raises AMZN price target to $315
• Positive Sentiment: Large, visible purchases by institutional/quant investors (Cathie Wood’s ARK added roughly $1.9M of AMZN) signal conviction into the upcoming report and AI/Cloud narratives. Cathie Wood buys nearly $2M of Amazon stock
• Positive Sentiment: Market chatter ahead of Q4 highlights AWS acceleration, recent large contracts and AI deployments (cited wins and backlog), which are key upside drivers for revenue and margin beat expectations. QuiverQuant: Opinions on Q4 earnings preview
• Neutral Sentiment: Amazon will discontinue its Amazon One palm-scanning product but will continue licensing Just Walk Out tech to third parties — operational change with limited near-term revenue impact but relevant for regulatory/PR risk. GeekWire: Just Walk Out tech to survive retail pullback
• Neutral Sentiment: Earnings on Feb. 5 are the immediate catalyst — consensus expects solid top-line and AWS strength, so results (and guidance) will likely determine the next big directional move. Barchart: Mark your calendars for Feb 5 earnings
• Negative Sentiment: Saks and Saks Global are winding down e‑commerce/luxury partnerships with Amazon — a setback for Amazon’s push into higher-margin luxury sales and a signal of partner churn in retail initiatives. WSJ: Saks shutting down luxury partnership with Amazon
• Negative Sentiment: Amazon MGM’s documentary “Melania” had a stronger-than-expected opening (~$7M) but the project’s large acquisition/marketing outlay (~$75M) highlights content ROI risk for Prime Video’s studio investments. MarketWatch: Melania box office vs Amazon spend
• Negative Sentiment: Concentrated insider selling over recent months (many disclosed sales, few buys) is a cautionary signal for some investors about near-term liquidity/positioning. QuiverQuant: Insider trading summary

Hedge Funds Weigh In On Amazon.com

Institutional investors have recently made changes to their positions in the business. Fairway Wealth LLC increased its holdings in shares of Amazon.com by 113.2% during the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock worth $25,000 after purchasing an additional 60 shares during the period. Sellwood Investment Partners LLC acquired a new stake in Amazon.com during the third quarter worth $27,000. MilWealth Group LLC boosted its stake in Amazon.com by 79.0% during the fourth quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock worth $41,000 after buying an additional 79 shares in the last quarter. Bridge Generations Wealth Management LLC increased its holdings in Amazon.com by 2,330.0% in the 3rd quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant’s stock valued at $53,000 after buying an additional 233 shares during the period. Finally, Cooksen Wealth LLC raised its stake in shares of Amazon.com by 23.5% in the 2nd quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock valued at $54,000 after buying an additional 47 shares in the last quarter. 72.20% of the stock is currently owned by institutional investors.

Amazon.com Stock Up 1.5%

The company has a market capitalization of $2.60 trillion, a P/E ratio of 34.32, a P/E/G ratio of 1.49 and a beta of 1.37. The business’s fifty day moving average price is $233.84 and its 200 day moving average price is $229.85. The company has a current ratio of 1.01, a quick ratio of 0.80 and a debt-to-equity ratio of 0.14.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.