MOGU (NYSE:MOGU – Get Free Report) and Zalando (OTCMKTS:ZLNDY – Get Free Report) are both retail/wholesale companies, but which is the better business? We will compare the two businesses based on the strength of their analyst recommendations, profitability, dividends, earnings, valuation, institutional ownership and risk.
Analyst Ratings
This is a summary of recent ratings and recommmendations for MOGU and Zalando, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| MOGU | 1 | 0 | 0 | 0 | 1.00 |
| Zalando | 1 | 1 | 3 | 0 | 2.40 |
Valuation & Earnings
This table compares MOGU and Zalando”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| MOGU | $19.46 million | 0.86 | -$8.62 million | N/A | N/A |
| Zalando | $11.44 billion | 0.67 | $271.71 million | $0.52 | 27.73 |
Zalando has higher revenue and earnings than MOGU.
Profitability
This table compares MOGU and Zalando’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| MOGU | N/A | N/A | N/A |
| Zalando | 2.07% | 8.67% | 2.87% |
Insider & Institutional Ownership
19.1% of MOGU shares are owned by institutional investors. 19.8% of MOGU shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
Volatility and Risk
MOGU has a beta of 0.45, indicating that its stock price is 55% less volatile than the S&P 500. Comparatively, Zalando has a beta of 1.61, indicating that its stock price is 61% more volatile than the S&P 500.
Summary
Zalando beats MOGU on 8 of the 11 factors compared between the two stocks.
About MOGU
MOGU Inc., through its subsidiaries, engages in the online fashion and lifestyle business in the People's Republic of China. The company operates an online platform that primarily offers a range of fashion apparel and other products, including beauty products and accessories provided by third party merchants, as well as personal care, food, and medical beauty products. It also provides online marketing, commission, financing, technology, and other related services to merchants, brand partners/owners, and users; and technology services to insurance companies. The company offers its products through mobile apps, including flagship Mogujie app, mini programs on Weixin, and Weixin pay; websites comprising Mogu.com, Mogujie.com and Meilishuo.com. The company was formerly known as Meili Inc. and changed its name to MOGU Inc. in November 2018. The company was incorporated in 2011 and is headquartered in Hangzhou, the People's Republic of China.
About Zalando
Zalando SE operates an online platform for fashion and lifestyle products. The company operates through Fashion Store and Offprice segments. It provides shoes, apparel, accessories, and beauty products with free delivery and returns, as well as various payment options. The company also sells its products through Lounge by Zalando; and brick-and-mortar outlet stores. It operates in Germany, Austria, Switzerland, Belgium, Croatia, the Czech Republic, Denmark, Estonia, Finland, Hungary, France, Ireland, Italy, Latvia, Lithuania, Luxembourg, the Netherlands, Norway, Poland, Romania, Slovakia, Slovenia, Spain, Sweden, and the United Kingdom. The company was founded in 2008 and is headquartered in Berlin, Germany.
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