Escalade (NASDAQ:ESCA – Get Free Report) and Massimo Group (NASDAQ:MAMO – Get Free Report) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, valuation, institutional ownership, risk, dividends, earnings and analyst recommendations.
Profitability
This table compares Escalade and Massimo Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Escalade | 5.26% | 7.49% | 5.65% |
| Massimo Group | -1.17% | -3.96% | -1.72% |
Risk and Volatility
Escalade has a beta of 0.69, suggesting that its share price is 31% less volatile than the S&P 500. Comparatively, Massimo Group has a beta of -0.45, suggesting that its share price is 145% less volatile than the S&P 500.
Valuation & Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Escalade | $251.51 million | 0.82 | $12.99 million | $0.91 | 16.33 |
| Massimo Group | $70.86 million | 1.86 | $1.76 million | ($0.02) | -158.00 |
Escalade has higher revenue and earnings than Massimo Group. Massimo Group is trading at a lower price-to-earnings ratio than Escalade, indicating that it is currently the more affordable of the two stocks.
Insider and Institutional Ownership
65.2% of Escalade shares are held by institutional investors. 28.8% of Escalade shares are held by insiders. Comparatively, 78.0% of Massimo Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.
Analyst Ratings
This is a summary of current ratings and recommmendations for Escalade and Massimo Group, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Escalade | 0 | 2 | 0 | 0 | 2.00 |
| Massimo Group | 1 | 0 | 0 | 0 | 1.00 |
Summary
Escalade beats Massimo Group on 10 of the 12 factors compared between the two stocks.
About Escalade
Escalade, Incorporated, together with its subsidiaries, manufactures, distributes, imports, and sells sporting goods in North America, Europe, and internationally. The company provides various sporting goods brands in basketball goals, archery, indoor and outdoor game recreation, and fitness products. It offers archery products under the Bear Archery, Trophy Ridge, Whisker Biscuit, Cajun Bowfishing, Karnage, SIK, BearX, and Bear Traditional brand names; table tennis products under the STIGA and Ping-Pong brands; basketball goals under the Goalrilla, Goaliath, Silverback, Hoopstar, and Goalsetter brand names; and pickleball under the Onix, DURA, and Pickleball Now brands. The company also provides play systems under the Woodplay, Jack & June, and Childlife brands; fitness products under the STEP, Lifeline, Kettleworx, Natural Fitness, USW, and PER4M brand names; safety products under the USWeight brand; hockey and soccer game tables under the Triumph Sports, Atomic, American Legend, Air Hockey, and HJ Scott brands; and billiard tables and accessories under the American Heritage Billiards, Brunswick Billiards, Gold Crown, Centennial, Cue&Case, Lucasi, Mizerak, PureX, Rage, Players, Minnesota Fats, and Mosconi brand names. In addition, it offers darting products under the Unicorn, Winmau, DMI, Prodigy, Arachnid, Accudart, and Nodor brands; water sports products under the RAVE Sports brand; and outdoor game products under the Victory Tailgate, Triumph Sports, ACL, and Zume Games brand names. The company provides its products through sporting goods retailers, specialty dealers, online retailers, direct-to-consumer, e-commerce, traditional department stores, and mass merchants. Escalade, Incorporated was founded in 1919 and is headquartered in Evansville, Indiana.
About Massimo Group
Massimo Group, through its subsidiaries, engages in the manufacturing and sale of utility terrain vehicles, all-terrain vehicles, and pontoon and tritoon boats. The company also offers motorcycles, scooters, golf carts, and go karts and balance bikes, as well as snow equipment. In addition, it provides accessories, including EV chargers, electric coolers, power stations, and portable solar panels. The company sells its products through a network of dealerships, distributors, and chain stores, as well as the e-commerce marketplace. Massimo Group was founded in 2009 and is based in Garland, Texas.
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