Adell Harriman & Carpenter Inc. lowered its position in Salesforce Inc. (NYSE:CRM – Free Report) by 9.1% in the 3rd quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The firm owned 33,592 shares of the CRM provider’s stock after selling 3,352 shares during the period. Adell Harriman & Carpenter Inc.’s holdings in Salesforce were worth $7,961,000 at the end of the most recent reporting period.
Other hedge funds also recently bought and sold shares of the company. Jones Financial Companies Lllp grew its position in Salesforce by 15.1% during the third quarter. Jones Financial Companies Lllp now owns 467,551 shares of the CRM provider’s stock valued at $113,420,000 after buying an additional 61,270 shares during the period. AGF Management Ltd. raised its position in Salesforce by 42.2% in the third quarter. AGF Management Ltd. now owns 281,054 shares of the CRM provider’s stock worth $66,610,000 after acquiring an additional 83,403 shares during the period. National Pension Service raised its position in Salesforce by 2.4% in the third quarter. National Pension Service now owns 2,207,190 shares of the CRM provider’s stock worth $523,104,000 after acquiring an additional 51,492 shares during the period. Harvey Capital Management Inc. boosted its stake in shares of Salesforce by 17.7% during the 3rd quarter. Harvey Capital Management Inc. now owns 32,621 shares of the CRM provider’s stock worth $7,731,000 after acquiring an additional 4,905 shares during the last quarter. Finally, Avantax Advisory Services Inc. grew its position in shares of Salesforce by 4.0% during the 2nd quarter. Avantax Advisory Services Inc. now owns 87,331 shares of the CRM provider’s stock valued at $23,814,000 after acquiring an additional 3,387 shares during the period. Hedge funds and other institutional investors own 80.43% of the company’s stock.
Salesforce Stock Down 7.0%
NYSE CRM opened at $196.13 on Wednesday. Salesforce Inc. has a 12 month low of $193.11 and a 12 month high of $348.04. The company has a current ratio of 0.98, a quick ratio of 0.98 and a debt-to-equity ratio of 0.14. The stock has a market cap of $183.77 billion, a PE ratio of 26.19, a P/E/G ratio of 1.44 and a beta of 1.27. The stock’s 50 day moving average is $245.71 and its 200 day moving average is $246.57.
Salesforce Announces Dividend
The business also recently declared a quarterly dividend, which was paid on Thursday, January 8th. Shareholders of record on Thursday, December 18th were issued a $0.416 dividend. This represents a $1.66 dividend on an annualized basis and a yield of 0.8%. The ex-dividend date was Thursday, December 18th. Salesforce’s payout ratio is currently 22.16%.
Wall Street Analyst Weigh In
A number of brokerages recently commented on CRM. Guggenheim reaffirmed a “neutral” rating on shares of Salesforce in a report on Thursday, December 4th. Truist Financial reduced their price target on Salesforce from $400.00 to $380.00 and set a “buy” rating for the company in a research report on Thursday, December 4th. Bank of America decreased their price objective on Salesforce from $325.00 to $305.00 and set a “buy” rating on the stock in a research note on Monday, November 17th. Royal Bank Of Canada boosted their price objective on Salesforce from $250.00 to $290.00 and gave the company a “sector perform” rating in a research note on Monday, January 5th. Finally, Cantor Fitzgerald reissued an “overweight” rating on shares of Salesforce in a report on Thursday, December 4th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-nine have issued a Buy rating, twelve have assigned a Hold rating and one has given a Sell rating to the company’s stock. According to MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and an average target price of $323.57.
Get Our Latest Analysis on Salesforce
Insider Activity at Salesforce
In other Salesforce news, Director Neelie Kroes sold 3,893 shares of the stock in a transaction dated Wednesday, January 14th. The shares were sold at an average price of $238.70, for a total transaction of $929,259.10. Following the completion of the transaction, the director owned 7,299 shares of the company’s stock, valued at $1,742,271.30. This represents a 34.78% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Also, Director David Blair Kirk acquired 1,936 shares of the business’s stock in a transaction dated Wednesday, December 17th. The shares were purchased at an average price of $258.64 per share, with a total value of $500,727.04. Following the transaction, the director owned 10,677 shares of the company’s stock, valued at approximately $2,761,499.28. This represents a 22.15% increase in their ownership of the stock. The SEC filing for this purchase provides additional information. 3.00% of the stock is currently owned by corporate insiders.
More Salesforce News
Here are the key news stories impacting Salesforce this week:
- Positive Sentiment: Large government win & expanded AI work — Salesforce landed a multibillion‑dollar U.S. Army cloud/AI engagement and is promoting its Wildfire AI initiative, which supports revenue durability and long‑term contract visibility. Salesforce Extends AI Reach With Army Deal And Wildfire Initiative
- Positive Sentiment: AI adoption accelerating — Analysts highlight rising AI adoption across Salesforce’s customer base; the note frames current revenue lag as an opportunity if AI monetization ramps. This supports longer‑term growth expectations. Salesforce: AI Adoption Is Surging – The Revenue Lag Is The Opportunity
- Positive Sentiment: Technicals suggest a bounce may be possible — Technical analysts say CRM is in oversold territory after a sharp pullback and note consensus analyst revisions are trending higher, which can precede a rebound. After Plunging 17.7% in 4 Weeks, Here’s Why the Trend Might Reverse for Salesforce.com (CRM)
- Positive Sentiment: Market commentators still upbeat on long‑term story — High‑profile investors/commentators (e.g., Jim Cramer) call Salesforce “really great” while acknowledging the market’s short‑term judgment, which can reassure some investors. Jim Cramer Says Salesforce is “Really Great” But He Accepts the Market’s Judgment
- Neutral Sentiment: Brokerage sentiment is mixed-to-positive — Surveys show an average “moderate buy” recommendation; that indicates analyst conviction but not unanimity. Salesforce Inc. (NYSE:CRM) Given Average Recommendation of “Moderate Buy” by Brokerages
- Negative Sentiment: Revenue growth concerns and deep drawdown — Coverage notes Salesforce has declined sharply (double‑digit/30%+ ranges cited) driven by missed top‑line growth expectations; that remains the primary investor worry and explains much of today’s selling pressure. This Beaten-Down AI Stock Could Stage a Comeback in 2026
- Negative Sentiment: Analyst debate on downside risk — Several pieces ask how low CRM can go, keeping headline risk elevated and increasing the chance of further short‑term volatility. How Low Can Salesforce Stock Go?
Salesforce Profile
Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.
Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.
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