Alta Capital Management LLC Has $48.94 Million Position in Booking Holdings Inc. $BKNG

Alta Capital Management LLC lessened its position in Booking Holdings Inc. (NASDAQ:BKNG) by 4.0% in the 3rd quarter, according to its most recent Form 13F filing with the SEC. The institutional investor owned 9,064 shares of the business services provider’s stock after selling 375 shares during the period. Booking makes up about 2.7% of Alta Capital Management LLC’s investment portfolio, making the stock its 12th biggest holding. Alta Capital Management LLC’s holdings in Booking were worth $48,942,000 at the end of the most recent reporting period.

A number of other hedge funds and other institutional investors also recently made changes to their positions in BKNG. Jones Financial Companies Lllp lifted its stake in Booking by 7.7% in the third quarter. Jones Financial Companies Lllp now owns 6,914 shares of the business services provider’s stock valued at $38,132,000 after acquiring an additional 492 shares during the last quarter. Y Intercept Hong Kong Ltd raised its holdings in shares of Booking by 15.6% in the 2nd quarter. Y Intercept Hong Kong Ltd now owns 511 shares of the business services provider’s stock valued at $2,958,000 after purchasing an additional 69 shares during the period. Vontobel Holding Ltd. raised its holdings in shares of Booking by 18.6% in the 2nd quarter. Vontobel Holding Ltd. now owns 75,534 shares of the business services provider’s stock valued at $437,284,000 after purchasing an additional 11,829 shares during the period. Panagora Asset Management Inc. lifted its stake in Booking by 67.3% in the 2nd quarter. Panagora Asset Management Inc. now owns 30,210 shares of the business services provider’s stock valued at $174,893,000 after purchasing an additional 12,148 shares during the last quarter. Finally, Donaldson Capital Management LLC grew its holdings in Booking by 59.6% during the third quarter. Donaldson Capital Management LLC now owns 1,119 shares of the business services provider’s stock worth $6,042,000 after purchasing an additional 418 shares during the period. 92.42% of the stock is owned by institutional investors.

Key Headlines Impacting Booking

Here are the key news stories impacting Booking this week:

• Positive Sentiment: KAYAK named Peer Bueller as CEO and moved co‑founder Steve Hafner to Executive Chair, a management reshuffle that signals continuity and focused leadership for the KAYAK brand within Booking’s portfolio. This could be a longer‑term operational positive for brand strategy. KAYAK appoints Peer Bueller as Chief Executive Officer
• Positive Sentiment: Analyst commentary: a recent Seeking Alpha piece reiterates a Buy view, calling the pullback a potential buying opportunity based on Booking’s strong cash flow, loyalty/AI initiatives, buybacks and SEA expansion (Agoda). That support could attract value‑oriented investors on weakness. Booking Holdings: The Pullback Looks Like A Buying Opportunity
• Neutral Sentiment: Short‑interest reporting in the data set shows zero shares/NaN changes — the figures appear unreliable or misreported, so there’s no clear evidence of a coordinated short squeeze or ramped shorting driving today’s move.
• Neutral Sentiment: MarketWatch noted Booking underperformed peers on Monday despite daily gains, suggesting sector rotation or relative‑performance flows may be contributing to volatility rather than a company‑specific shock. Booking Holdings Inc. stock underperforms Monday when compared to competitors despite daily gains
• Negative Sentiment: Market reaction: coverage flagged that Booking’s shares dropped sharply during the most recent session, which is the immediate proximate cause of today’s move as traders adjust positions and algorithms react to rapid price movement. Booking Holdings (BKNG) Declines More Than Market: Some Information for Investors
• Negative Sentiment: Insider selling: a director disclosed a small sale (40 shares). The dollar value is modest and unlikely to be a material signal, but any insider sale can be interpreted negatively by some traders. SEC Form 4 — Robert J. Mylod, Jr. sale

Wall Street Analyst Weigh In

Several analysts have issued reports on BKNG shares. Jefferies Financial Group dropped their price objective on Booking from $5,800.00 to $5,600.00 and set a “hold” rating on the stock in a research note on Friday, January 23rd. UBS Group decreased their target price on Booking from $6,806.00 to $6,608.00 and set a “buy” rating on the stock in a report on Tuesday. Morgan Stanley set a $6,150.00 price target on Booking in a research note on Wednesday, October 29th. Benchmark lifted their price objective on shares of Booking from $6,200.00 to $6,400.00 and gave the stock a “buy” rating in a research report on Wednesday, October 29th. Finally, Sanford C. Bernstein decreased their price objective on shares of Booking from $5,433.00 to $5,407.00 and set a “market perform” rating on the stock in a report on Tuesday, January 6th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-seven have given a Buy rating and nine have assigned a Hold rating to the stock. According to MarketBeat, the company currently has a consensus rating of “Moderate Buy” and an average price target of $6,199.69.

Booking Price Performance

BKNG stock opened at $4,644.64 on Wednesday. Booking Holdings Inc. has a fifty-two week low of $4,096.23 and a fifty-two week high of $5,839.41. The stock has a market capitalization of $149.70 billion, a price-to-earnings ratio of 30.19, a PEG ratio of 1.10 and a beta of 1.21. The business’s fifty day moving average price is $5,227.35 and its two-hundred day moving average price is $5,301.92.

Insiders Place Their Bets

In other Booking news, Director Robert J. Mylod, Jr. sold 40 shares of the stock in a transaction that occurred on Monday, February 2nd. The shares were sold at an average price of $5,105.36, for a total transaction of $204,214.40. Following the transaction, the director owned 840 shares in the company, valued at $4,288,502.40. This represents a 4.55% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, CEO Glenn D. Fogel sold 953 shares of the firm’s stock in a transaction that occurred on Thursday, January 15th. The stock was sold at an average price of $5,181.34, for a total transaction of $4,937,817.02. Following the transaction, the chief executive officer directly owned 19,615 shares in the company, valued at $101,631,984.10. This represents a 4.63% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold 3,364 shares of company stock worth $17,394,538 in the last quarter. 0.16% of the stock is currently owned by corporate insiders.

Booking Company Profile

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.