Intuit (NASDAQ:INTU) Hits New 1-Year Low After Analyst Downgrade

Shares of Intuit Inc. (NASDAQ:INTU) hit a new 52-week low during trading on Wednesday after Oppenheimer lowered their price target on the stock from $868.00 to $696.00. Oppenheimer currently has an outperform rating on the stock. Intuit traded as low as $427.26 and last traded at $434.09, with a volume of 7561025 shares traded. The stock had previously closed at $487.12.

INTU has been the subject of several other reports. Independent Research set a $875.00 target price on Intuit in a research report on Tuesday, November 18th. UBS Group set a $739.00 price objective on shares of Intuit in a research note on Tuesday, January 6th. Weiss Ratings reiterated a “buy (b-)” rating on shares of Intuit in a research report on Thursday, January 22nd. The Goldman Sachs Group began coverage on shares of Intuit in a research report on Monday, January 12th. They issued a “neutral” rating and a $720.00 price target for the company. Finally, Daiwa Capital Markets raised their price target on shares of Intuit from $770.00 to $800.00 and gave the stock a “buy” rating in a research note on Wednesday, November 26th. One research analyst has rated the stock with a Strong Buy rating, twenty-three have assigned a Buy rating and six have given a Hold rating to the stock. According to data from MarketBeat, the stock currently has an average rating of “Moderate Buy” and a consensus target price of $785.12.

Insider Buying and Selling at Intuit

In other Intuit news, Director Scott D. Cook sold 75,000 shares of the firm’s stock in a transaction that occurred on Monday, December 29th. The shares were sold at an average price of $673.43, for a total value of $50,507,250.00. Following the transaction, the director directly owned 5,669,584 shares of the company’s stock, valued at approximately $3,818,067,953.12. This trade represents a 1.31% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, CEO Sasan K. Goodarzi sold 41,000 shares of Intuit stock in a transaction on Wednesday, January 7th. The stock was sold at an average price of $650.10, for a total transaction of $26,654,100.00. Following the sale, the chief executive officer directly owned 13,611 shares of the company’s stock, valued at $8,848,511.10. This represents a 75.08% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last 90 days, insiders have sold 388,464 shares of company stock valued at $255,514,393. 2.49% of the stock is currently owned by company insiders.

Trending Headlines about Intuit

Here are the key news stories impacting Intuit this week:

• Positive Sentiment: Intuit announced a multi‑year partnership with Affirm to add pay‑over‑time (BNPL) directly into QuickBooks Payments — a product tie that can boost payment revenue, merchant retention and SMB payment volume over time. Read More.
• Positive Sentiment: RBC Capital reiterated a Buy on INTU, which supports the view that some selloffs are tactical and that long‑term analyst conviction remains. Read More.
• Neutral Sentiment: Intuit is running consumer and community initiatives (NFL / 49ers Foundation financial‑literacy events), which help brand and user engagement but are unlikely to move near‑term revenue materially. Read More.
• Neutral Sentiment: Coverage on Intuit’s work supporting UK SME capital and other small‑business programs underscores longer‑term market expansion efforts; these are strategic but not immediate catalysts. Read More.
• Negative Sentiment: Oppenheimer cut its price target on INTU from $868 to $696 (still an Outperform rating). The lower target appears to have triggered selling pressure and helped accelerate the intra‑day decline. Read More.
• Negative Sentiment: Broader market fears that new AI/legal tools (e.g., from Anthropic) will disrupt software and analytics revenue models pressured names across the sector, including Intuit — a sentiment move that can widen valuation swings even when fundamentals remain solid. Read More.

Institutional Investors Weigh In On Intuit

Institutional investors and hedge funds have recently added to or reduced their stakes in the stock. Tortoise Investment Management LLC increased its stake in shares of Intuit by 540.0% in the 2nd quarter. Tortoise Investment Management LLC now owns 32 shares of the software maker’s stock valued at $25,000 after acquiring an additional 27 shares during the last quarter. Joseph Group Capital Management bought a new stake in Intuit in the fourth quarter valued at approximately $25,000. Westside Investment Management Inc. raised its holdings in Intuit by 161.5% in the second quarter. Westside Investment Management Inc. now owns 34 shares of the software maker’s stock worth $27,000 after purchasing an additional 21 shares during the period. Sagard Holdings Management Inc. bought a new position in shares of Intuit during the second quarter worth $28,000. Finally, True Wealth Design LLC grew its holdings in shares of Intuit by 270.0% in the 2nd quarter. True Wealth Design LLC now owns 37 shares of the software maker’s stock valued at $29,000 after buying an additional 27 shares during the period. Institutional investors own 83.66% of the company’s stock.

Intuit Stock Performance

The firm has a market cap of $120.79 billion, a P/E ratio of 29.67, a PEG ratio of 1.99 and a beta of 1.24. The company has a debt-to-equity ratio of 0.28, a quick ratio of 1.39 and a current ratio of 1.39. The stock’s 50-day moving average is $617.64 and its 200 day moving average is $663.28.

Intuit (NASDAQ:INTU) last posted its earnings results on Thursday, November 20th. The software maker reported $3.34 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $3.09 by $0.25. The firm had revenue of $3.87 billion during the quarter, compared to analysts’ expectations of $3.76 billion. Intuit had a return on equity of 23.52% and a net margin of 21.19%.The company’s revenue was up 18.3% on a year-over-year basis. During the same period in the previous year, the firm earned $2.50 earnings per share. Intuit has set its Q2 2026 guidance at 3.630-3.680 EPS. On average, research analysts predict that Intuit Inc. will post 14.09 earnings per share for the current year.

Intuit Announces Dividend

The business also recently announced a quarterly dividend, which was paid on Friday, January 16th. Investors of record on Friday, January 9th were paid a $1.20 dividend. The ex-dividend date of this dividend was Friday, January 9th. This represents a $4.80 dividend on an annualized basis and a yield of 1.1%. Intuit’s dividend payout ratio is presently 32.81%.

About Intuit

Intuit Inc (NASDAQ: INTU) is a financial software company headquartered in Mountain View, California, that develops and sells cloud-based financial management and compliance products for individuals, small businesses, self-employed workers and accounting professionals. Founded in 1983 by Scott Cook and Tom Proulx, the company has grown from desktop tax and accounting software into a diversified provider of online financial tools. As of my latest update, Sasan Goodarzi serves as Chief Executive Officer.

Intuit’s product portfolio includes QuickBooks, its flagship accounting and business-management platform that offers bookkeeping, payroll, payments and invoicing capabilities; TurboTax, a tax-preparation and filing service aimed at individual taxpayers; and Mint, a consumer personal-finance and budgeting app.