Amazon.com, Inc. $AMZN Shares Bought by Occidental Asset Management LLC

Occidental Asset Management LLC grew its holdings in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 19.4% during the third quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The firm owned 36,427 shares of the e-commerce giant’s stock after purchasing an additional 5,919 shares during the period. Amazon.com comprises about 1.0% of Occidental Asset Management LLC’s portfolio, making the stock its 23rd biggest position. Occidental Asset Management LLC’s holdings in Amazon.com were worth $7,998,000 at the end of the most recent quarter.

Other hedge funds and other institutional investors have also made changes to their positions in the company. Cooksen Wealth LLC increased its holdings in Amazon.com by 23.5% during the 2nd quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock worth $54,000 after purchasing an additional 47 shares during the period. PayPay Securities Corp boosted its stake in shares of Amazon.com by 62.3% in the 3rd quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant’s stock valued at $55,000 after buying an additional 96 shares during the period. Access Investment Management LLC acquired a new position in shares of Amazon.com during the second quarter worth about $74,000. Sagard Holdings Management Inc. purchased a new stake in shares of Amazon.com during the second quarter worth approximately $79,000. Finally, MJT & Associates Financial Advisory Group Inc. increased its stake in shares of Amazon.com by 17.1% during the second quarter. MJT & Associates Financial Advisory Group Inc. now owns 363 shares of the e-commerce giant’s stock worth $80,000 after buying an additional 53 shares during the period. Hedge funds and other institutional investors own 72.20% of the company’s stock.

Insider Buying and Selling at Amazon.com

In other Amazon.com news, CEO Matthew S. Garman sold 17,768 shares of the firm’s stock in a transaction on Friday, November 21st. The shares were sold at an average price of $216.90, for a total transaction of $3,853,879.20. Following the transaction, the chief executive officer directly owned 6,273 shares of the company’s stock, valued at approximately $1,360,613.70. This trade represents a 73.91% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at the SEC website. Also, Director Daniel P. Huttenlocher sold 1,237 shares of the company’s stock in a transaction dated Thursday, November 20th. The shares were sold at an average price of $226.61, for a total transaction of $280,316.57. Following the completion of the sale, the director directly owned 26,148 shares of the company’s stock, valued at $5,925,398.28. The trade was a 4.52% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last quarter, insiders sold 47,061 shares of company stock valued at $10,351,262. 9.70% of the stock is owned by company insiders.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Analysts and partners highlight AWS strength — several firms raised targets or reiterated Buy as AWS deals and enterprise AI demand accelerate, supporting medium-term revenue upside. AWS-Prosus partnership
• Positive Sentiment: Amazon expands Alexa and AI strategy: Alexa+ widely rolled out and talks to use OpenAI models could boost device engagement, advertising and Prime stickiness if integrations scale. OpenAI-Alexa report
• Positive Sentiment: Execution signals — leadership move in Selling Partner Services (Amit Agarwal named) and Dharmesh Mehta joining CEO Jassy’s advisory team suggests operational focus on marketplace growth and technical strategy. Leadership change
• Neutral Sentiment: Delivery and retail metrics remain strong (record same/next-day volume — billions of Prime deliveries), supporting core commerce scale but with margin/capex trade-offs. Delivery speed story
• Neutral Sentiment: Earnings preview: market focus is AWS revenue, AI-related capex and margins — options traders imply a large post-earnings move, increasing short-term volatility risk/reward. Options-implied move
• Neutral Sentiment: Amazon is piloting AI tools for TV and film production (Amazon MGM Studios’ AI Studio) — potential long-term content cost savings but uncertain near-term revenue impact. AI studio tools
• Negative Sentiment: Infrastructure headwinds in Europe: long delays to power-grid connections are slowing planned data‑center expansions, which could constrain AWS capacity growth and push up capex/timing risk. Power-grid delays
• Negative Sentiment: Sentiment and execution concerns: new Alexa subscription pricing and ongoing job cuts / heavy AI/data-center spending keep near-term margin pressure and investor patience in check. Alexa price reaction

Amazon.com Stock Down 2.4%

Shares of NASDAQ AMZN opened at $232.99 on Thursday. The business has a 50-day moving average price of $234.09 and a 200 day moving average price of $229.96. The stock has a market cap of $2.49 trillion, a PE ratio of 32.91, a price-to-earnings-growth ratio of 1.49 and a beta of 1.37. The company has a quick ratio of 0.80, a current ratio of 1.01 and a debt-to-equity ratio of 0.14. Amazon.com, Inc. has a 52-week low of $161.38 and a 52-week high of $258.60.

Wall Street Analyst Weigh In

Several research firms have commented on AMZN. Weiss Ratings reiterated a “buy (b)” rating on shares of Amazon.com in a report on Monday, December 29th. Wedbush reiterated an “outperform” rating and set a $340.00 target price on shares of Amazon.com in a research note on Tuesday, January 27th. DZ Bank restated a “buy” rating on shares of Amazon.com in a research note on Friday, October 31st. The Goldman Sachs Group lifted their price target on Amazon.com from $290.00 to $300.00 and gave the stock a “buy” rating in a report on Wednesday, January 14th. Finally, Citizens Jmp increased their price objective on Amazon.com from $300.00 to $315.00 and gave the company an “outperform” rating in a report on Monday. One analyst has rated the stock with a Strong Buy rating, fifty-four have assigned a Buy rating and four have given a Hold rating to the company’s stock. Based on data from MarketBeat, Amazon.com currently has an average rating of “Moderate Buy” and an average target price of $296.37.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.