Reed Hastings Sells 390,970 Shares of Netflix (NASDAQ:NFLX) Stock

Netflix, Inc. (NASDAQ:NFLX) Director Reed Hastings sold 390,970 shares of the business’s stock in a transaction dated Monday, February 2nd. The shares were sold at an average price of $83.63, for a total transaction of $32,696,821.10. Following the completion of the transaction, the director owned 3,940 shares in the company, valued at approximately $329,502.20. The trade was a 99.00% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this link.

Reed Hastings also recently made the following trade(s):

• On Friday, January 2nd, Reed Hastings sold 426,290 shares of Netflix stock. The stock was sold at an average price of $91.67, for a total transaction of $39,078,004.30.
• On Monday, December 1st, Reed Hastings sold 375,470 shares of Netflix stock. The stock was sold at an average price of $108.43, for a total transaction of $40,712,212.10.

Netflix Price Performance

Netflix stock opened at $80.16 on Thursday. The business’s 50 day simple moving average is $92.27 and its 200 day simple moving average is $108.90. Netflix, Inc. has a 12 month low of $79.22 and a 12 month high of $134.12. The company has a market cap of $338.45 billion, a price-to-earnings ratio of 31.72, a PEG ratio of 1.42 and a beta of 1.71. The company has a current ratio of 1.19, a quick ratio of 1.19 and a debt-to-equity ratio of 0.51.

Netflix (NASDAQ:NFLX) last issued its earnings results on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.55 by $0.01. Netflix had a return on equity of 43.26% and a net margin of 24.30%.The firm had revenue of $12.05 billion for the quarter, compared to analyst estimates of $11.97 billion. During the same period in the previous year, the company posted $0.43 earnings per share. The business’s revenue was up 17.6% on a year-over-year basis. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. Sell-side analysts forecast that Netflix, Inc. will post 24.58 EPS for the current year.

Institutional Inflows and Outflows

Several institutional investors have recently modified their holdings of NFLX. BG Investment Services Inc. purchased a new position in shares of Netflix in the second quarter valued at $338,000. Mirae Asset Global Investments Co. Ltd. lifted its holdings in shares of Netflix by 6.6% in the 3rd quarter. Mirae Asset Global Investments Co. Ltd. now owns 302,182 shares of the Internet television network’s stock valued at $362,292,000 after acquiring an additional 18,837 shares during the last quarter. Boomfish Wealth Group LLC purchased a new position in Netflix in the second quarter worth about $398,000. New York Life Investment Management LLC increased its stake in Netflix by 1.2% during the second quarter. New York Life Investment Management LLC now owns 57,951 shares of the Internet television network’s stock worth $77,604,000 after acquiring an additional 664 shares during the last quarter. Finally, AustralianSuper Pty Ltd increased its stake in Netflix by 71.1% during the second quarter. AustralianSuper Pty Ltd now owns 234,831 shares of the Internet television network’s stock worth $314,469,000 after acquiring an additional 97,622 shares during the last quarter. 80.93% of the stock is currently owned by institutional investors.

Key Netflix News

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Ad-revenue strength — Reports say Netflix’s ad business has surged (cited near $1.5B), supporting revenue diversification and margin expansion that underpin the company’s growth story. Netflix’s Ad Revenue Surges to $1.5 Billion
• Positive Sentiment: Analyst support — Recent upgrades (e.g., Freedom Capital Markets) and some buy ratings can attract buyers on pullbacks and provide technical support. Freedom Capital Markets Upgrades Netflix
• Neutral Sentiment: Political risk reduced — President Trump said he will stay out of the Netflix–Paramount/Skydance fight over Warner Bros, removing one layer of headline political interference (but not regulatory antitrust risk). Trump says he will stay out of Netflix-Paramount fight
• Neutral Sentiment: Deal process update — Reports suggest procedural steps (possible WBD shareholder vote in March) keep the acquisition timeline active but do not resolve regulatory hurdles. Warner Bros. Discovery vote on Netflix deal likely to be held in March
• Neutral Sentiment: Options positioning — “Max pain” analysis points to ~\$88 by Feb. 20, meaning short-term option flows could amplify intraday moves but this is not a fundamental change. Netflix Max Pain Points to a Price of $88
• Negative Sentiment: Intensifying regulatory/antitrust scrutiny — Co‑CEO Ted Sarandos faced tough questioning in a U.S. Senate hearing about the ~$82.7B Warner Bros. deal; lawmakers across parties flagged competition, pricing and labor concerns, increasing the risk of delays, conditions or a block. Netflix co‑CEO faces grilling by US Senate panel
• Negative Sentiment: Large insider selling — Director Reed Hastings sold ~390,970 shares (~$32.7M), cutting his stake dramatically; big insider exits can spook investors even if explained as diversification. Reed Hastings Insider Sale
• Negative Sentiment: Industry friction & reputational risk — German voice actors launched a boycott over AI-training clauses, and coverage emphasizes talent, pricing and consumer concerns tied to the merger. German voice actors boycott Netflix
• Negative Sentiment: Analyst targets trimmed — Some price-target cuts and downgrades have appeared amid share weakness, signaling reduced near-term upside from parts of the sell-side. Netflix price target decreased

Wall Street Analyst Weigh In

Several equities analysts have recently weighed in on NFLX shares. Argus reduced their target price on shares of Netflix from $141.00 to $110.00 and set a “buy” rating for the company in a research note on Thursday, January 22nd. Citic Securities cut their price objective on shares of Netflix from $109.00 to $95.00 and set a “hold” rating for the company in a report on Monday, January 26th. Weiss Ratings cut shares of Netflix from a “buy (b-)” rating to a “hold (c+)” rating in a report on Thursday, January 22nd. Royal Bank Of Canada restated a “hold” rating on shares of Netflix in a research report on Wednesday, January 21st. Finally, Piper Sandler reiterated a “positive” rating and issued a $103.00 price target (down from $140.00) on shares of Netflix in a research report on Wednesday, January 21st. Two research analysts have rated the stock with a Strong Buy rating, thirty-three have assigned a Buy rating and seventeen have issued a Hold rating to the company’s stock. Based on data from MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and an average target price of $116.17.

About Netflix

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.